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Social media personalization: The opportunity and risks to consider

Sprout Social

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

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Email Marketing is Far From Dead…Here’s Why

Heinz Marketing

While some emails might feel like spam, they aren’t usually classified that way, technically. . Still, it can get quickly overwhelming when we are on the receiving end of an intense nurture program getting a bunch of irrelevant information about products or services we aren’t interested in. We all get it. We all hate it.

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5 Ways Your Sales Funnel Is Failing You

Biznology

Awareness: Introduce the product or service. Loyalty: You can cross-sell other products and look for ways to keep your business top of mind with the customer. It may cause customers to get confused, view your product as complicated, and move on to a competitor. Discovery: The lead becomes curious and wants to learn more.

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Google Helpful Content Update: What it Means and What to Know

BenchmarkONE

Google claims the system will scan your site, pinpointing content that its classifiers deem to have “little value, low-value-added, or is otherwise not particularly helpful.” You could gather details about hotels in the Maldives and whip up a lengthy piece with loyalty-free images. Demonstrating First-Hand Expertise.

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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

You can make these simple changes on your website to optimize your sales conversions: Speed up your website loading time and ideally try to keep it up to 2 seconds, especially be very mindful of your product pages. Promote high-quality images of your products and stick to a transparent pricing policy. Capitalizing on Social Media Ads.

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An Email Automation Guide for Marketers Who Take Personalization Seriously

Convert

Does it recommend a product or a service that you’ve shown interest in before? For customers that have purchased your products or services before, look into their purchase history to see if there are any trends, patterns, or identifying information that you can use to understand them better. The answer is most likely – yes.