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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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4 Everyday Examples of Machine Learning and How Marketers Can Use Them

Adobe Experience Cloud Blog

Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?”. 1. Browsing History.

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Wizaly Offers a New Option for Algorithmic Attribution

Customer Experience Matrix

Any difference in performance would be attributed to display retargeting. Wizaly gets its data primarily from pixels it places on ads and Web pages. These drop cookies to track customers over time and can track ads that are seen, even if they’re not clicked, as well as detailed Web site behaviors.

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4 Gaming and eSports Trends for 2024 and What it Means for Advertisers

Digilant

In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. Opportunity: In-Game Mobile Ad Buys Projections indicate that by 2027, advertisers will spend $9.86 Mobile ads need to be strategically and methodically targeted and built for the mobile experience. Take Twitch for example.

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

See post and ad insights across Facebook and Instagram side-by-side. Just select the dropdown menu, and you’ll see a list that displays your different pages. For example, assigning access to your Business Account or your Instagram account. This is the default permission when adding people to a Business Account.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 Types of Native Ads. This is an example of native advertising. So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Types of Native Ads. In-Feed/In-Content Native Ads.

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GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

It’s exciting, but maybe a little overwhelming, too — especially if you’re a Google Ads user trying to figure out what the shift means for your ad campaigns. In this post, we talk through connecting GA4 with Google Ads, as well as how to update conversion tracking in general. But GA4 classifies conversions a little differently.