With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read.  The low CTR of banner ads should never be the only measure of online display effectiveness.  Here’s an amazing chart detailing the major players in online display advertising.    . My friends at WPP put together this nice diagram of how display works.  .  . Here’s a visual representation of a DSP’s role in display buying, again thanks to WPP Digital.  .  . REAL TIME BIDDING. MORE >>

We had a feeling you might still be in experimentation mode, so to get your creative juices flowing, we've scoured Facebook for examples of brands using the new page layout in appealing ways. HubSpot , for example, combined the orange for which we're known with our tagline, "All-in-One Marketing Software," as well as something more personal -- the Boston skyline, the "Hub" of our enterprise. While searching for brands using this area as a lead generator, there weren't many notable examples. If you haven't set up your new Facebook page yet, not to worry. Cool Cover Photo. MORE >>

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Therefore, this is my third and final post in this series on display advertising targeting opportunities. The ability to target specific industries, job functions, revenue tiers, and specific companies, gives a new light to display advertising strategy. B2B DISPLAY ADVERTISING PLATFORMS. Really. . LINKEDIN. FACEBOOK. MORE >>

think this is a great example of how a traditional brand, like a bank, can use modern design to really connect with its customers. It''s a really good example of how a larger site can still be made responsive. On a large screen, the homepage displays a few large images which rotate, but on a small screen, you simply see the login and password fields. 'A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design , or RWD. Well I am here to tell you that is simply not true. Gateway Bank of Mesa, AZ. Simple. MORE >>

The new posts are listed on the left in the smallest sized thumbnails, the "Next Big Thing" posts are displayed in the center column as medium sized thumbnails, and the "What's Hot" posts are shown to the right as large thumbnails. This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! 81% of U.S. online consumers trust information and advice from blogs, according to BlogHer. Aside from remarkable content, of course.). MORE >>