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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

Images and Video Content. Video and image content will engage users and entice them to learn more. Classifying the benefits of your product and services provides them with a concise user experience. In B2Bs constantly evolving market a page full of plain text will not suffice. List of Benefits. Minimize Distractions.

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Google Helpful Content Update: What it Means and What to Know

BenchmarkONE

Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. . When the Helpful Content update first rolled out, it had content marketers running for cover. Defining Your Target Audience.

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Are You Using Your AI to Target Properly?

Navigate the Channel

These categories represent distinct levels of AI capability, each with its own set of strengths and applicability in the marketing domain. It operates with a high degree of specialization and efficiency within its predefined domain. The main categories are Artificial Narrow Intelligence (ANI) and Artificial General Intelligence (AGI).

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First-party data… the biggest anticipated trend of 2022

Choozle

Conversations around customer data, cookies, and user privacy became more commonplace last year for ad buyers, sellers, and consumers. From an advertiser’s perspective, cookies can track user information, or if products were added to the shopping cart, even after leaving the site. the website you are currently visiting).

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Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

markempa

Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. I think we’re going to start to see those lines blur between what a B2B domain is versus what a B2C domain is,” Sather said. Social: social network updates.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

“Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. AI algorithms can adjust ad placements, keywords and budgets to maximize ROI.