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How Labels works in Google Adwords; benefits of the new feature

NuSpark Consulting

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. This does not replace creating unique ad groups for quality score improvement, but allows cross-over ad group, keyword analysis.

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What You Need to Know About Google’s Helpful Content Update

RebelMouse

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. According to Google’s announcement on August 19, 2022, that includes content that is unoriginal, is low quality, and was created primarily for search engines, not for the benefit of users.

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Social media personalization: The opportunity and risks to consider

Sprout Social

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Audience research Every audience is different.

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How marketers can take control of their data stack

ClickZ

Your peers, the consultants you hire, market research firms, vendors, your boss — just about everyone thinks it’s common wisdom. As incredulous as it sounds, daily consolidated reporting on all the media spend across Facebook , Google, TV, Catalog and other channels remain an unsolved challenge. Campaign taxonomy.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

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Online Lead Generation Tips for Successful Wellness Marketing

LeadSquared

Did you just google “How to succeed in wellness marketing” or something along those lines? Google Ads. Remember to use the ad extensions and site links well. Check out the SERP when I typed “Spa massage in bangalore” The first two ads have site links and quick references handy! Facebook Ads.