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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Horizontal software (fast follower) startups — also early stage, chasing disruptors. Hold that thought.

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20 Examples of Best Email Marketing Campaigns

SendX

It's clean and clear Buffer new integration email Buffer is a social media management startup. Masterclass new class introduction Masterclass is an online, subscription based education platform where you will find pre-recorded classes by experts in different fields. What makes this email worth keeping in your swipe file?

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What is a Business Plan? Definition, Tips, and Templates

Hubspot

Getting an A in your Business class. Speaking from personal experience, there's a chance you're here to get business plan ideas for your Business 101 class project. Startup Business Plan. Arguably the most common type of business plan, a startup business plan is used for brand new business ideas. Types of Business Plans.

Template 101
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

“The main value of [this] model is that it forces you to look closely at how you would perform in each market, one at a time, at the micro level,” Nataly Kelly, vice president of localization at HubSpot , wrote in the article. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

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3 Lessons from A Founder of 2 Million-Dollar Companies

Hubspot

Raising millions for a startup is no easy feat, as anyone who’s raised venture capital will tell you. Let Community Drive The Product You might think building a media network and a fintech startup are completely different beasts, but in Beatriz’s case, they’re actually quite similar. Her mantra? Community before product.

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

chiefmartech

Integrations have become a first-class competitive dimension. For startups and specialist apps, integrating with the leading platforms in their category has become a must-have, not nice-to-have, requirement in order to win customers. Many offered more tailored consulting services (see HubSpot and Salesforce examples again).

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Yes, Some SDRs Have Fun Crushing Quotas

Outreach

According to Hubspot, the main challenges that SDRs face relate to the grueling nature of the profession: burnout, attrition, and disengagement. Building world-class SDR teams for startups and growing companies has become Bohrt’s bread and butter, earning him a deserved reputation as an SDR advocate.