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California-Consumer-Privacy-Act 2020

Only B2B

For example, Facebook’s breach of 50 million accounts in 2018. Shortly, Facebook announced the news again when 540 million user records were exposed to Amazon cloud servers. Besides, the California law permits consumers to sue companies if the privacy guidelines are meddled, even if there is no breach. What is the CCPA?

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6 Community-building Lessons B2B Marketers Can Learn From a Cycling Class

6sense

Sure, it’s an amazing workout, but so is the spin class at my local rec center for a hell of a lot less money. See More: Share and Bolster Data in a Privacy Safe Way With a Clean Room. Let us know on Facebook , Twitter , and LinkedIn. What is so addictive about this place? Go Forth and Connect. But is it worth it?

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Dominate the social platforms Facebook and X. assets, this consumer class deserves a nuanced and personalized approach. This is especially true in large urban centers.

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How did marketers let GDPR happen?

Biznology

I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. The basis for my question is that most students in the class were unnerved by Google reading their emails and Facebook knowing who their friends are, but no one ever quit Google or Facebook.

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5 Tips for Using Social Media in Government

Spiralytics

In the Philippines, Internet users of all ages heavily utilize Facebook. of the over 83 million Filipino users browsed Facebook. Also, note that some information might be well-suited for Facebook while others might be more appropriate on YouTube or TikTok. Source: Pag-IBIG Fund’s Official Facebook Page.

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QuanticMind Balances Privacy and Profitability Amid Growing ‘Data Industrial Complex’ Challenge

QuanticMind

Consumer data privacy seems to be at the top of everyone’s mind these days. While Cook didn’t call out Google or Facebook per se, his intended targets were clearly global data repositories of this ilk. For artificial intelligence to be truly smart it must respect human values — including privacy. Cambridge Analytica.

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Good morning: B2B is adopting D2C habits

Martech

What we’re reading: On the subject of privacy, marketers experienced a rewind last week when HBO was slapped with a class action lawsuit alleging that it was sharing the viewing histories of its HBO Max subscribers with Facebook.