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E-Commerce Copywriting: Optimize Your Copy for Conversions

ClearVoice

These two paragraphs above perfectly illustrate the difference between simply creating copywriting for your web products and optimizing your copy for conversions. How to convert customers with stellar Ecommerce copywriting. Social class. OK, but how precisely do you create good e-commerce copywriting? You feel at peace.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Copywriting Blunders: Do You Make these 10 Common Mistakes?

Class 101
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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

It also involves tweaking design and copywriting to make offers more appealing. After that, use analytics and split testing to make it best in class. While the bulk of landing page optimization tasks will involve graphic designers and copywriters, this step requires technical skills. And it’s an ongoing process.

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Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

ClickZ

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. Not only did this progressive approach engage customers more effectively, but it also generated millions of dollars in incremental revenue for JOANN.

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6 Brain Triggers Copywriters Use to Drive Sales

Hubspot

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. 6 Brain Triggers Copywriters Use to Drive Sales. The Kickstarter’s success generates curiosity: What could be this good? Marketers and copywriters use it to create ads that command attention -- always have, always will. Probably not.

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8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

Unbounce

Signed, a totally unbiased copywriter.) Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. class slots) is paying tuition. The bulk of the traffic generated for this campaign was from mobile. Though messaging is indeed very important!

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. CMOs and CCOs have an incredible opportunity here.