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6 Brain Triggers Copywriters Use to Drive Sales

Hubspot

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. 6 Brain Triggers Copywriters Use to Drive Sales. The Kickstarter’s success generates curiosity: What could be this good? Marketers and copywriters use it to create ads that command attention -- always have, always will. Probably not.

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The 15 Best Lead Generation Tools in 2019

Hubspot

Online lead generation is difficult. Optimize your lead generation pathways on your site. Optimize your lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. There’s no way around it.

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7 Scientifically Proven Ways to Get More Clicks on Your Content

Hubspot

Today, copywriters evoke those same gotta-have-it feelings by using words and phrases like: “Hurry!”. Whether your headline appears in a newsletter, a popup, or a YouTube banner , a number will make it stand out. Note this “numbers” headline from 1925: Copywriting legend Claude Hopkins opens this century-old ad with a number.

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SEO Writing: How to Write for SEO

seo.co

Crap, I got a D in English class, you think. We have plenty of free advice about copywriting and creating quality content. Keywords, in a sense, act like banners that say, “Hey! For example, TOFU pieces are about generating awareness and introducing a reader to a topic which means informational intent. Well, don’t worry.

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4 Big Shifts That Will Usher in a New Generation of Content Marketing

Contently

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release. The new generation of content marketing. A new generation of marketers is coming into power.

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How to Write for SEO: A Guide to SEO Copywriting

seo.co

Combine phenomenal copywriting skills with SEO , and your content marketing strategy will be on the road to gaining highly targeted readers that instantly become hot leads and customers. Crap, I got a D in English class, you think. We have plenty of free advice about SEO copywriting and creating quality content. Get in touch!

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How to Target Effectively on LinkedIn

Single Grain

LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. In general, they’re best for driving awareness and generating leads. Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Click here to download it for free right now!

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