6 Brain Triggers Copywriters Use to Drive Sales
Hubspot
SEPTEMBER 24, 2018
In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. 6 Brain Triggers Copywriters Use to Drive Sales. The Kickstarter’s success generates curiosity: What could be this good? Marketers and copywriters use it to create ads that command attention -- always have, always will. Probably not.
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