Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland. Our social team is constantly creating valuable content to jump on existing conversations,” Melissa shared.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet. Level: Beginner.

Social Media 117

Social Media Training Course Resources 117

SmartBug Media

APRIL 25, 2022

As third-party cookies start to make their way out, marketers are exploring new ways to reach their audience with more privacy-friendly solutions. Why should I consider contextual advertising? Contextual advertising is a tried-and-true solution to this problem. What are different types of contextual advertising?

Paid Content 52

Paid Content Advertisements Advertising Adsense 52

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. .

Social Media 170

Social Media Media Viral Marketing Class 170

ClearVoice

NOVEMBER 2, 2022

Search engine optimization (SEO) is an essential strategy for businesses in all industries. It uses a sometimes technical approach to rank higher in search, often through content. While SEO and SEO writing differ from the broader practice of content marketing, it helps power it. So, how do these concepts intersect?

SEO 95

SEO Content Marketing Paid Search Agency Planning 95

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. Email Marketing.

Class 101

Class Enterprise Management Online Marketing Work Management 101

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Seismic

JANUARY 23, 2024

However, in the sea of suggestions we’ve seen, one bit of advice stands out — 2024 is the year to develop a world-class sales enablement framework. Here’s what’s involved: Content delivery Sales collateral like pitch decks, videos, case studies, and whitepapers are only useful if they can be found, right? But it doesn’t stop here.

Class 52

Class Ad Building Customer Satisfaction Work Management 52

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? What differentiates Semcasting in the B2B programmatic ad world?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

ClickZ

JANUARY 2, 2021

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. Hello, 2021!

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. These courses are not just for new content writers.

Course 98

Course Content FAQ Long Tail Marketing 98

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Paid Content 141

Paid Content Social Media Campaigns Media 141

ClickZ

MARCH 4, 2021

30-second summary: Why hasn’t advertising made its way into virtual meeting tools? What are the privacy implications of this potentially broader advertising landscape? CEOs and marketers around the globe feel the relentless pressure for digital transformation, whatever that highly ambiguous and ambitious phrase may mean to them.

Advertisements 115

Advertisements Advertising Guerilla Marketing Privacy 115

Oktopost

OCTOBER 24, 2022

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. The duo shares their experiment, which led to a 32% increase in engagements, all while scaling back on content. What content to create when leveraging your employees on social media.

Cost Per Click 96

Cost Per Click B2B Content Budget Programs 96

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools.

Paid Content 52

Paid Content Social Media Pricing Price 52

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market.

Course 108

Course Paid Content Marketing Analytics Tools Work Management 108

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. Hell, I just had a nightmare that Contently fired me and replaced me with robot Will Smith, which is probably a sign I need to stop watching I, Robot every time I fly Delta. We just hired a new content strategists (sup, Kema!)

Content 167

Content Linkedin Facebook Analysis 167

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. AI-enabled characters will allow audiences to guide their own experience and become active participants instead of passive consumers of content.

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Choozle

OCTOBER 7, 2020

But what does this mean for your digital advertising strategies? To find out more, we sat down with Madden Media to better understand how they adjusted their digital advertising strategies for their clients in the travel and tourism industry. Q: Let’s start with an explanation of your role at Madden Media.

Campaigns 97

Campaigns Advertising Agencies Planning Media 97

Excelsior Research

JUNE 28, 2021

DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. How can content creation help our business? So what’s the big deal of Content? LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Contently

MARCH 24, 2020

The first class I ever took in college was called “Drugs, Society, and Culture.” ” It was taught by a 29-year-old adjunct professor named Luther, who had spent the previous five years on an all-expenses-paid trip “studying” the psychedelic ceremonies of aboriginal tribes in Australia and southeast Asia.

Storytelling 154

Storytelling Barriers Class Paper 154

Inbox Insight

APRIL 11, 2022

They understand the finer detail when it comes to B2B multi channel marketing and provide best practice insight into the core components of multi channel strategy, common hurdles and key optimization tips. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Scoop.it

SEPTEMBER 4, 2019

Content marketing is a powerful tool for any business, yet some shy away from it because they simply don’t know how to do it. While having an in-house content team may be preferable for some firms, the reality is that remote teams are just as effective and much less costly. Do you want to outrank a competitor in search results?

Class 41

Class Marketing Budget Budget Programs Ad Building 41

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Scoop.it

JUNE 14, 2022

Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. So when they create and share content, they’re a great support for your marketing efforts. What is employee-generated content? Image created by writer.

Generation 73

Generation Content Paid Search Agency Class 73

Hubspot

FEBRUARY 3, 2020

This year, a 30-second Super Bowl ad slot cost roughly $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors.

Paid Content 98

Paid Content Paid Search Agency Ads Television marketing 98

ClearVoice

JUNE 5, 2020

For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer. Why the market may need more freelancers soon.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. Decline today, dystopia tomorrow?

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

FMG Suite

MAY 11, 2021

Learn what marketing strategies work for them to generate new leads. We took the creative marketing ideas from the webinar and put them together in this article, along with extended, updated content we hope you find valuable. Read on to learn about lead generation ideas you can use with online and offline marketing.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Metadata

FEBRUARY 12, 2024

This go-go-go mindset is part of what makes B2B marketing such a thrill, but it can put you in a tough spot at times, too. Graceanne McDonald , co-founder of Storybook Marketing , said it well during DEMAND: “The idea of slowing down means taking the time to understand our programs holistically in order to make decisions more sustainably.”

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52