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How to improve digital experience to grow revenue

Martech

“Having more scalability frees you up to work on capability development,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. Register and watch The MarTech Conference here. It’s not just about ramping up marketing automation for messaging your customers. Get MarTech!

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Sales Scoop: ABM Gives You Wings (with Sales & Marketing Alignment)

DemandBase

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. And if you’ve attended sales and marketing conferences, you’ve likely heard ABM discussions punctuated by the question, “Wait, what ?”.

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The MarTech fall agenda is live: Wednesday’s Daily Brief

Martech

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. We sell more and more CTV inventory. Too many messages that don’t cross the threshold for acceptability risk leaving a customer feeling betrayed. More details below.). Pre-pandemic, their revenue from CTV was 4%. “We

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B2B Marketers Go for a Win with Customer Retention

Marketing Interactions

Considering only 18% of companies rate their customer experience as excellent (best in class), improving retention programs can help you transform your customer relationships—and your revenue growth. Gaining additional value includes expansion and cross-sell deals that add to the value your customers currently realize today.

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Best Events in 2020 to Improve Your Marketing Automation Game

TrustRadius Marketing

Price: $2095, Full Conference Pass. For marketers who want advanced training , there are additional courses on Adobe and Marketo products that coincide with the conference. This conference — comprising of 80 speakers, 103 sessions and over 10,000 attendees — is broken down into seven smaller sub-events. Adobe Summit.

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Nine brands innovating customer-centric retailing today

ClickZ

At the MarTech conference in 2019, Jason Mestrits (senior data science and analytics officer at Nordstrom) shared how leading marketing organizations are winning because of their renewed focus on data, customer analytics, and AI-driven innovations. Burberry’s luxury trench-coat was originally thought to be marketed to the “upper class”.

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Value Messaging: Your Ticket to Winning More and Losing Less?

The ROI Guy

This was my impression of Tamara Schenk, the first time I saw her present at a Sales Enablement conference. And after the sale, proving the realized ROI and leveraging that to justify the renewal and up/cross-sell opportunities. Tall and confident, with a more than notable German precision.