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Wednesday Wisdom: From the Classroom to the Conference Room, Teams of Marketers Build Better Campaigns

Biznology

In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. They came into class the first day and sat where they felt comfortable. If they had friends in class, they sat right next to them. I let them figure that out.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark Consulting

This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation.

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark Consulting

This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation.

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16 Demand Gen Training Opportunities Guaranteed to Up Your Game

SnapApp

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study. Hey, that’s us!)

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16 Can’t-Miss Training Opportunities for Demand Gen Marketers

SnapApp

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study. Evolution of demand gen over the past decade. Hey, that’s us!)

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.