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Unlocking growth: The power of user communities for B2B SaaS companies

Martech

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

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Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

And as I have discussed before , the best organizations also give back – my tenure at SAP included community service and participating in world-class instances of Corporate Social Responsibility (CSR). As business leaders and a business community we need to see more of this. Truly a “lead generation machine”!

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B2B Reads: Connection , Critical Listening & Community

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Join the Ranks of Best-in-Class Marketing Organizations. Where Community Really Matters #HelpUkraine. The Problem With How Our Industry Understands Project Management.

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Call it what you want, Taylor Swift is a model community manager

Sprout Social

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Not only does Taylor follow her community, she actively listens to them. In fact, 46% of consumers say engaging their audience makes brands best in class on social. The most successful brands put their audience first.

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Three Ways to Get the Most Out of the Trailblazer Community

Salesforce Marketing Cloud

At Salesforce, we understand the unique value of community. That’s why we want to help you get the most out of the Trailblazer Community. Since its establishment in 2006, the Trailblazer Community has gained millions of members around the world. Peer-to-peer learning is a powerful tool for problem-solving and skill-building.

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Salesforce Admin Tips: How to Deliver Success for Your Company

Salesforce Marketing Cloud

The Salesforce Admins Skills Kit features 14 skills Salesforce Admins need to be successful in today’s world. You’ll also use these skills to effectively interact with your end users to demo new features, troubleshoot reported issues, and handle requests. What’s good communication? Technical + soft skills = admin success!

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Social Spotlight: Michigan State University and creating community in this ‘new normal’

Sprout Social

One of the indelible experiences of college is the sense of community–often the first community you get to choose for yourself. Creating that sense of community comes naturally when you’re living, playing and learning together on campus. For instance, I still can’t drink tequila. But that’s a story for a different time.