article thumbnail

Paid newsletter pricing 101: How to make the most from your content

ConvertKit

Set the paid newsletter price too high, and you might scare off your most valuable fans. As intimidating as pricing may seem, it’s nothing to be afraid of. The more we talk about pricing openly and honestly and release the need to get it right the first time, the easier it is to move onward and upward. Conversion rate.

article thumbnail

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

ARPA is essential if you want an exact average income, especially when you change the pricing. The ARPA helps reveal trends in account contraction and expansion, assess pricing plans, and identify how ARPA is changing. The ARPA changes depending on your pricing and product. Gross Monthly Recurring Revenue (MRR) Churn Rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. When does churn become a problem? That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. Do customers leave when prices go up?

article thumbnail

Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. When does churn become a problem? That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. Do customers leave when prices go up?

article thumbnail

8 SaaS Pricing Page Strategies to Boost Conversion Rates

Directive Agency

So what better way for SaaS brands to secure conversions than to ensure their pricing pages perform as well as possible? The following eight SaaS pricing page strategies are sure to help boost conversion rates. The logic behind designing minimal pricing pages is simple, and it has to do with the standard buyer’s journey.

article thumbnail

The Cost of Churn: How to Calculate and Mitigate Its Impact with Automation

SmartBug Media

As SaaS companies operate on subscription-based models, maintaining high customer satisfaction is crucial for retaining customers and reducing churn rates. So how can you calculate and reduce your churn rate?

article thumbnail

The Only Guide to SaaS Pricing Models You’ll Ever Need

accelerate agency

Most likely, you picked an arbitrary price, slapped it on your sign, and called it a day. You’ve put a lot of blood, sweat, and tears into your SaaS business, and you don’t want to do everything right but whiff on your pricing strategy and model. What is SaaS pricing? How do you price a SaaS model? In a hurry?