Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Maximize Social Business ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

ClearVoice

JULY 6, 2021

As you delve into the outlined stats below, you will come away with a better understanding of the importance of video in your own marketing efforts. Content marketing video stats. Approximately 67% of marketers develop social media videos. YouTube video stats. Instagram video stats. Facebook video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Hubspot

OCTOBER 16, 2020

And, with Australia being one of the biggest internet and social media growth regions , its Instagram audiences are likely to keep getting bigger. In fact, recent research reveals that only 32% of Australian SMBs use it in their social media strategy. Australian Instagram Usage Stats to Know. We Are Social , 2019).

Stats 97

Stats Trends Bandwidth Social Media 97

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. It comes with a price tag, which varies depending on the channel. Social media ads. Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target. Paid Media Stats and ROI. Partner emails.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. 7 Digital Advertising Stats.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Consumers continue to hold their favorite brands and businesses accountable for social and political issues.

Public Relations 108

Public Relations Stats Work Management PR 108

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. With millions of company pages and individual members, there's a discussion, post, or professional network for almost anyone on this channel. LinkedIn Stats to Know in 2020.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. LinkedIn ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Hubspot

APRIL 13, 2021

Many businesses are now rethinking the benefits of a virtual event, especially during the time of social distancing. Webinar Stats To Know. General Webinar Stats. Webinar Conversion Stats. Email is the top promotional channel for webinars. Webinar Content Stats. LinkedIn ). MarketWatch ).

Webinar Metrics 89

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 89

Hubspot

DECEMBER 14, 2020

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. These channels do a great job of grabbing your audience's attention and getting them familiar with the visuals related to your brand. Infographic Stats to Know in 2020. Social Media Examiner ).

Stats 98

Stats Customer Satisfaction Television marketing Social Media 98

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. ” 5) Social media is most popular, but search is most important. Event marketing was among the top six channels in terms of active use and importance for B2B marketers.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

JULY 18, 2023

This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. The most popular slice to partner with is micro-influencers, those with a social media following of 10,000-99,999 followers or subscribers; 64% of marketers plan to work with these individuals.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hubspot

APRIL 21, 2020

To help you determine which apps to use in your mobile messaging campaigns, here's a list of 43 helpful stats to know. General Messaging App Stats. WhatsApp Stats. user base by 20% ( We Are Social Digital Report ). Facebook Messenger Stats. By 2016, 300,000 company bots were active on this channel.

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Hubspot

SEPTEMBER 23, 2020

20 Co-Marketing Stats to Know in 2020. Brand partnerships that leverage digital channels see 4X the pipeline of non-digital partnerships. Brand partnerships that leverage digital channels see 4X the pipeline of non-digital partnerships. Meanwhile, the bigger brand might be able to leverage your niche social media audience.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Top executives: social media marketing is for thee, but not for me.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

Stats 133

Stats Examples Tips Top of Funnel 133

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Let’s look at some stats from Brightedge Research. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

DECEMBER 9, 2020

From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. . We also look at how agencies have responded to the challenges of 2020 and what they can do to further demonstrate social’s value to their clients.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. Stay tuned!

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). The search marketing stats and facts below provide some helpful guidance. 3 General Search and Google Stats and Facts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Marketing Insider Group

MARCH 11, 2024

Leveraging SEO through optimized titles, descriptions, transcripts, and social sharing is key to increasing the visibility and effectiveness of video content. Here’s a stat to chew on: US marketers are now spending 41.9% Social Sharing: When people share your video, they’re not just viewers; they’re advocates.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Porch Group Media

OCTOBER 1, 2020

Today, email is as strong as ever, even more so as brands have shifted to digital channels and communications with the rise of the Covid19 pandemic. Oberlo) Conversion rates for emails are higher than social media, direct traffic, and search. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12.

Stats 71

Stats Email Marketing Trends Planning 71

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. Here are 14 stats that demonstrate the growth and opportunities of AR and VR. Augmented and Virtual Reality. billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Optinmonster

NOVEMBER 27, 2019

eCommerce Abandonment Stats: Shopping Cart Abandonment. As you can see, these eCommerce stats show a steady increase in the popularity of online shopping—so much so that estimates say that consumers will make 95% of purchases online by 2040. As previously mentioned, shoppers use social media to research products.

eCommerce 80

eCommerce Stats Statistics Amazon 80

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • In-person events are still the most effective channel for B2B marketers. Social Media Today ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Stats 79

Stats Email Marketing Trends Work Management 79

Parse.ly

NOVEMBER 15, 2018

Often we think of social media as a form of community. Unlike social, they’re just doing it in their own personal environment. The Quartz team enables channels for communication with their email readers, whose responses help shape the newsletter. Feedback arrives most often through direct messages on social media.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Hubspot

DECEMBER 3, 2019

Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. When we asked web designers to just select the main communication channel they used, around three-quarters chose email, followed by 16% who selected phone. Biggest Challenges & Pain Points.

Stats 99

Stats Design Research Word of Mouth 99

PureB2B

APRIL 25, 2019

Staying on top of sales and marketing trends like these can help you gain a new perspective on your strategies and even help you initiate a campaign or channel pivot. If you liked those stats, how about these? The post 30 Sales and Marketing Stats to Know appeared first on DemandScience. Read on and enjoy! B2B Buying Process.

Stats 62

Stats Top of Funnel Advertising Agencies Marketing Qualified Leads 62

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Convince & Convert

JUNE 25, 2013

While the majority of time spent on mobile devices is checking email, browsing social media sites or playing games – this leaves a crap load (see what I did there?) 40% of shoppers consult 3 or more channels (often while shopping) before making a purchase. This same stat was less than 10% in 2002.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . The advent of the internet and social media has a lot to do with this. The advent of the internet and social media has a lot to do with this.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Moz

MARCH 2, 2021

I combined three of my favorite tools to analyze SERPs at scale and gather the data needed to answer my questions: STAT to generated ranking reports for select keywords Screaming Frog to crawl websites and gather technical SEO data Power BI to analyze the large data sets and create simple visualizations. to look at changes over time.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56