Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” The Buying Process is More Social. Social media influence is to the B2B buyer. ” Most Influential Research Channels.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product. What outlets are used to sell products, in what country, or marketplaces?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

OCTOBER 23, 2014

Channel Surfing: Omni-channel personalization, Jeff says, represents opportunities to build relationships with buyers, but also challenges content strategy that many product marketing organizations may not realize exists at the top of the funnel.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . ” Changes in Marketing Speed.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

DECEMBER 2, 2014

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. He also shows how this centralized marketing system branches out in all of the company’s marketing channels. Michel tells us how. Digital Marketing Podcasts'

Marketing Management 100

Marketing Management Advertising Channels Lead Scoring Lead Ranking 100

Crimson Marketing

FEBRUARY 23, 2015

“Competition among brands is steadily increasing as branding channels and messages proliferate.” These successful players seem to be pulling away from less robust digital brands and gaining further momentum as they build up positive word of mouth on social media.” Are social-feedback loops working against you?

Brand Identity 100

Brand Identity Branding Touchpoints Word of Mouth 100

Crimson Marketing

JULY 31, 2014

” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share. You understand buyer search needs and you’re highly engaged on your social media marketing channels. . ” Design.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

SEPTEMBER 10, 2014

In his role as General Manager of Oracle Marketing Cloud, Kevin Akeroyd works with CMOs of leading companies on enterprise level, cross-channel data management and marketing. This first new “über trend” in technology marketing, Kevin says, beats out the old ‘Master Data Management’ system by being cloud based, multi-channel and real-time.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

APRIL 24, 2013

I recently read several articles about why CEOs should personally be involved in social media. I am a strong believer that CEOs should support a company’s social media efforts. The CEO’s job is not to directly participate in social media. Tell me CEOs, do you think you should be spending time on social media?

Social Media 100

Social Media Media Paid Search Agency Social Marketing 100

Crimson Marketing

JANUARY 23, 2015

Social Media. How many of you focus on measuring your followers and likes on social marketing channels? “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. . The truth is these metrics have no affect on your marketing ROI.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

SEPTEMBER 24, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” What’s the best channel for you? Social media. ” Which of these channels have been successful for you in the past? . Define Your Approach. Landing pages.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” What’s the best channel for you? Social media. ” Which of these channels have been successful for you in the past? . Define Your Approach. Landing pages.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

JUNE 12, 2013

As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing through social competitive intelligence. Create Social Media KPIs. You can also find this post on Social Media B2B.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

MARCH 5, 2015

’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel. The current state of marketing technology is organized around marketing channels, not buyers. The current state of marketing technology is organized around marketing channels, not buyers. Click To Tweet.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

APRIL 14, 2015

Output measures – website traffic, social media engagement, and event participants. Make and optimize channel and mix decisions or to understand the impact of a campaign on the sales list; and to quantify performance. Which channels create the greatest response rate? How can we best acquire new customers?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Highlights include: Pinball wizards: Jennifer explains how Planar tracks leads through its sales cycle. marketing is one of the flippers and sales is the other.”.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

OCTOBER 8, 2014

Jim shares the one major campaign shift Polycom made in its global demand generation strategy that led to 400 published articles, 2 million social impressions, 40,000 marketing responses and 70% conversion rates.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

FEBRUARY 6, 2014

The Internet has more than double the number of marketing channels. of buyers consult 3+ channels before purchasing big ticket items . Increased Importance of Social Engagement . Marketing Executives: The use of social technologies with customers increase: brand awareness by 36%. Lead Generation. New Buying Habits.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

FEBRUARY 19, 2015

Because the buyer’s journey occurs across multiple marketing channels and devices, it’s become “impossible to tell for any given touchpoint sequence how fragmented the path actually is.” Customer Data is Applicable Only In Select Marketing Channels. Customer Data Cannot Be Presented Directly.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. Social Media B2B ). Give them a reason to follow you on LinkedIn as well.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

AUGUST 26, 2013

Use social media to tell people it’s available. Of particular importance are the use of social media and engaging with owners of other sites. Use Social Media. Create a posting cadence across all of your social channels to alert people as your content becomes available. Publish on Other Social Properties.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

JULY 23, 2015

An investment in marketing that is higher in the sales funnel, like awareness campaigns, or social marketing might seem difficult to tie to a revenue number. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. But it’s actually not.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. 4: Optimize Your Social Channels and Get More Leads.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

JANUARY 8, 2014

“Social media and digital advances continue to blur the lines among marketing, customer service, corporate reputation and even offers insights that R&D find valuable—in an era of increasing overlap, CMOs will be finding themselves a seat at the table more often than not.” Empowerment. ” 4. . Facebook Video Ads.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

JUNE 23, 2014

With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. They say Google+ is irrelevant.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

OCTOBER 28, 2013

Here are some interesting findings: Buyer’s do not correlate social responsibility, sustainability, and global reach with brand strength. Your company message and branding must remain consistent across all your channels. But what if your brand messaging doesn’t match up with your customers most valued characteristics?

Brand Identity 100

Brand Identity Branding B2B Correlation 100

Crimson Marketing

DECEMBER 12, 2014

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

MARCH 22, 2013

This is why I argue that social selling is required to succeed. And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. We can even find out where the buyer gets their information and how they perceive that information.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

AUGUST 20, 2015

They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. Educating your sales reps will be easier if you do the following: Listen: It’s marketing’s job to gain insight on buyers, and the amount of channels available to do so is growing every day.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

NOVEMBER 18, 2013

Your content should be available on your website, your social media channels, in direct marketing pieces, marketing campaigns, and more. Amplify your content through multiple touch points. Your target audience is everywhere, so you too need to be everywhere they are. Establish a rhythm. ” 9.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

AUGUST 19, 2013

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) The second factor is that the well-known “Big Data” phenomenon is radically changing the competitive landscape for marketers in the following ways: The massive increase in buyer information marketers can gather by participating in social networks.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. To continue the theme of efficiency, channel your advertising to reach the demographics you have uncovered in your target market research. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JULY 10, 2013

“Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.” Social media, smart phones, tablets and new devices, and limitless access to data have created a new type of buyer – the “ always on, connected consumer. The progression from multi-channel marketing.

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

JANUARY 7, 2015

“The CMO of 2015 must take charge of customer-centric innovation, starting with mobile and expanding out into every marketing technology-enabled channel. “2015 will be a year of unprecedented customer power, worldwide, through mobile, social, and digital marketing channels. ” .

CMO 100

CMO Forrester Business Touchpoints 100