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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty. Experiential benefits that engage channel partners, customers, and end users alike. B2B Loyalty, The B2C Way.

New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.  New developments in loyalty for business markets.

Achieving Omnichannel Customer Loyalty: Tips and Infographic

Conversionation

Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do as marketers. And the reasons are obvious: the multi-channel and multi-device behavior of customers. And this is certainly the case from a customer loyalty perspective.

Why Cross Channel Marketing Needs To Be Visual

It's All About Revenue

Imagine you are working on building a cross-channel marketing campaign. ” The following 3 examples illustrate why rich media and images are at the core of cross-channel marketing and how three very different businesses were able to use imagery to drive the behavior and engagement with their target audiences. 1. Cross Channel MarketingWould you be able to do it?

A Refreshing Look at Customer Loyalty

B2B Marketing Unplugged

Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right. It turns out, it has to do with effort. It doesn’t work.

What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy

It's All About Revenue

Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. Customer advocacy is crucial to any brand’s success, however, the value of converting brand loyalty into long-term customer advocacy is a every marketer’s dream. catsofmonopoly).

Multiple Channels, One Marketing Strategy

Synecore

In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. How can brands utilize all of their online channels to attract their audience? The answer is to integrate multiple channels within an integrated marketing strategy. Forrester Study. Be consistent.

6 Cross Channel Tactics That Successful Marketers Do That Most Don’t

It's All About Revenue

It takes a cohesive team working together to deliver the optimal cross channel experience. At a minimum you should be managing these clashes in the same channel where data and deployment are connected in a single system, but the best marketers are achieving this across multiple channels using a DMP. Cross Channel Marketing

How to Create a Successful Channel Sales and Marketing Program

Computer Market Research

Discover the most Important Pieces to Create a Successful Channel Partnership. Utilizing channel partnerships effectively depends on the proper execution of a variety of components in order to cultivate highly profitable opportunities for your business. Doing so requires patience, trust, communication and loyalty all to be in consistent synchronization.

7 Cross-Channel Apps of Highly Effective Modern Marketers

It's All About Revenue

In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Tip: Sending personalized thank you notes to customers is a smart way to build brand loyalty. 7. Cross Channel Marketing Marketing Automation

Mastering Brand Loyalty: What Subscription Service Companies Do Differently

Modern B2B Marketing

As a brand and a business, you need brand loyalty, and you only have a few chances to create it. And yet that is what 80% of brands out there are doing by not operating across all of their channels seamlessly. But instead of playing catch-up, they were born with multi-channel in mind. And it makes sense. Understand that to know when to speak, you have to first listen.

How To Compete In An Omni-Channel World

Crimson Marketing

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Welcome to “The Omni-Channel Paradigm.”. The post How To Compete In An Omni-Channel World appeared first on.

3 Ways to Build Consumer Loyalty

ReadyPulse

Content marketers not only have the big job of constantly generating new and exciting content, but they’re also tasked with figuring out ways to encourage consumer loyalty. Consumer loyalty is extremely important for marketers and brands because it equates to fans having positive emotional experiences and recognizing a perceived value. Multichannel Loyalty Programs. Conclusion.

Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs

Marketing Action

Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. In their recent survey of loyalty program marketers, they found that these programs are being used to help organizations ensure more meaningful relationships across the customer life cycle.

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity

Now, most businesses offer other communication channels, including email, customer portals and chat windows, and some also use social media like Twitter and Facebook to communicate with customers and manage support. But this ad hoc approach to customer support channels has significant drawbacks. An omni-channel approach is a better way to serve customers and drive growth.

CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

It's All About Revenue

Just as you already know that today’s customers frequently interact with brands across multiple channels and devices leaving a trail of identifiers (like email addresses, loyalty accounts, browser cookies, and mobile device IDs) littered amongst the various technologies that power those customer interactions. " Cross Channel Orchestration, Not Coordination.

How to Use Content to Build Customer Loyalty and Retention

Crimson Marketing

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Optimize content for multiple channels. Content creators can now think of themselves as publishers.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. ” The best content channels for reliable reach. In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. The best content channels for reliable reach.

Inbound in the Channel: 3 Ways to Help Channel Partners Make Money

Computer Market Research

3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. Now, as a vendor, not only are you probably well aware of inbound marketing, you’re probably frustrated with it—and that’s because your channel partners don’t have a clue about how to use it. well-defined backlink strategy can ignite serious benefits into your company and your channel partners. Email.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Retail stores no longer compete just with one another for geographically concentric consumer districts. Over 1.1

7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? It’s important here to distinguish an omni-channel user experience from a multi-channel user experience. Remember that. Source: Kana ).

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Retailers Start to Love Loyalty Programs -  It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service. The Rise of Cross-Channel Experiences -  Consumers don’t think in channels, they think in brands. You’ll be forgiven if you.

The Definition of Omni-Channel Marketing – Plus 7 Tips

Modern B2B Marketing

We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?

4 Ways to Survive a Social Media Disaster

B2B Marketing Insider

More than 90% of businesses maintain two or more social media channels. Social Media Customer Satisfaction & Loyalty StrategySo, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message.

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

They cleverly creating an eCommerce channel that complements their content marketing strategy. The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience. Birth of Boutique.

4 Latest Loyalty Marketing Strategies

Manhattan Marketing Maven

Marketers have been manufacturing consumer loyalty through rewards and loyalty programs since the 1970s.   And yet in spite of competition and attrition, fifty-seven percent of respondents say they modify when and where they buy to maximize loyalty benefits. Loyalty marketing is personal, fickle, schizophrenic and well worth doing.    Building and sustaining loyalty is tricky.   Enter Maritz Loyalty Marketing who recently published its first US Loyalty Marketing Report, under the leadership of Scott Robinson and Bob Macdonald.

10 Ways to Empower Channel Partners and Drive Sales Growth

LEADership

One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. As a B2B manufacturing organization, you must realize that the purpose and goal of channel partners is to make money and profits from selling your products. 10 Essential Steps to Boost Sales Through Channel Partners. Objection handling tools.

Using Customer and Peer Reviews to Generate Revenue and Loyalty

Conversionation

Blog Content marketing Customer service Social media marketing cross-channel customer experience customer feedback customer reviews customer service peer reviews word-of-mouthFor many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used. Customer reviews, often referred to as peer reviews in a social media context, offer various opportunities to businesses to improve [.].

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious. Say hello to the Nest Cam – Greatest Hits.

Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Modern B2B Marketing

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. Engage in Linked Multi-Channel Marketing.

“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Modern B2B Marketing

Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. GE saw the need to advance its marketing capabilities in order to reach its customers on any channel with the right message at the right time.

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Last year in the USA, the public spent more time on digital platforms than they spent watching television, making for the first of such a significant channel shift since the 1950s. Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences.

Customers: A new sales and marketing channel

Amplifinity

More and more companies are starting to implement strategies and systems to leverage customers, customers and 3 rd party influencers to become sales and marketing channels.  Why customers make a good sales and marketing channel. There are many reasons why customers have the potential to be a powerful sales and marketing channel for your brand.  Amplify marketing messages.

The New Loyalty Formula

Manhattan Marketing Maven

Brands crave loyalty.   The availability of 24/7 digital, social and mobile communications channels creates new and creative opportunities for brands to communicate and interact with loyal and potentially loyal consumers, which, in turn, creates opportunities for fans to interact, respond and share back.   The points based system, pioneered by the airlines and expanded by credit cards and grocery chains, seems to have limited appeal as an across-the-board loyalty solution.    The new digital formula for loyalty programs is WiiFM + DiFM

This Carmaker Uses Data To Steer Its Way To Cross Channel Marketing Gold

It's All About Revenue

The road to cross channel marketing gold, or success is paved with many obstacles. That's the secret to one luxury carmaker as laid out in a new Adweek piece entitled Lexus Takes a Deep Dive Into Cross-Channel Customer Behavior Driving loyalty. To learn more about using cross-channel marketing, download the Modern Marketing Essentials Guide to Cross-Channel Marketing.

Emerging marketing trends for 2016

Biznology

Advancements in paid social marketing campaigns include incorporating data collected from other channels into social media marketing campaigns. Organic social marketing efforts must make your channels an inviting place and interesting enough to entice them to interact, engage and come back regularly. Loyalty program cards or applications help remind consumers about your brand.

How to Optimize Your Business YouTube Channel

KEO Marketing

If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. Channel setup and design: Design your channel setup so that it closely resembles your brand. Choose eye-catching images that reinforce your channel and brand. Video Marketing

How to Orchestrate and Personalize the Entire Customer Experience

It's All About Revenue

On one hand you have 92% of marketers who use more than one marketing channel (which is pretty much everyone) state they believe CX is the differentiator between themselves and their competition. On the other hand, however, are the 5% of marketers that say they are “very much set up to effectively orchestrate cross-channel marketing activities.” Cross Channel Marketing

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. OmniChannel anticipates that customers may start in one channel and move to another as they progress to a resolution.

8 Rules When Using Social Media as a Support Channel

It's All About Revenue

This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. The surge in the sheer number social media channels has given customers even more of a voice and has challenged companies to re-define these relationships. Companies who service  a clientele of larger and older organizations employing more traditional PR channels for public interactions, may have more wiggle room.