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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty. Experiential benefits that engage channel partners, customers, and end users alike. B2B Loyalty, The B2C Way.

New Developments in B2B Loyalty Marketing


Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.  New developments in loyalty for business markets.

Achieving Omnichannel Customer Loyalty: Tips and Infographic


Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do as marketers. And the reasons are obvious: the multi-channel and multi-device behavior of customers. And this is certainly the case from a customer loyalty perspective.

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

It's All About Revenue

Being a cross-channel marketing mogul is a lot like being an air-traffic controller. To ensure your campaigns don’t crash and burn, we’ve assembled 7 simple cross-channel rules that will keep your campaigns and customer relationships flying high. Enter cross-channel marketing automation. In short, this is how you build brand trust and loyalty.

Content Methodology: A Best Practices Report

audiences in the channels. Landscape Channel and Media. for Content Methodology Content’s Impact Across the Enterprise—and Vice Versa This multiplicity of channels and media is compounded in complexity by the many. channel analysis. resources 3Cs content contributor channels create co n n ect. o pt im iz e EXTERNAL FACTORS market audienceobjectives 13IV. channels.

What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy

It's All About Revenue

Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. Customer advocacy is crucial to any brand’s success, however, the value of converting brand loyalty into long-term customer advocacy is a every marketer’s dream. catsofmonopoly).

7 Cross-Channel Apps of Highly Effective Modern Marketers

It's All About Revenue

In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Tip: Sending personalized thank you notes to customers is a smart way to build brand loyalty. 7. Cross Channel Marketing Marketing Automation

How to earn customer loyalty in the age of chat


Customer service is both a logical and excellent place to start your loyalty-building efforts. Call center technology has advanced, giving businesses the ability to integrate phone systems with digital communications channels such as Web chat and social media. Unfortunately, they also seemed unable to move the conversation to private channels. In a way, this surprised me.

Mastering Brand Loyalty: What Subscription Service Companies Do Differently

Modern B2B Marketing

As a brand and a business, you need brand loyalty, and you only have a few chances to create it. And yet that is what 80% of brands out there are doing by not operating across all of their channels seamlessly. But instead of playing catch-up, they were born with multi-channel in mind. And it makes sense. Understand that to know when to speak, you have to first listen.

A Refreshing Look at Customer Loyalty

B2B Marketing Unplugged

Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right. It turns out, it has to do with effort. It doesn’t work.

Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs

Marketing Action

Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. In their recent survey of loyalty program marketers, they found that these programs are being used to help organizations ensure more meaningful relationships across the customer life cycle.

Evangelizing a Content Marketing Program

CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. brands are in a constant battle for cus- tomer loyalty, and high-quality content. channels not just on social media, but more important- ly, via email and search. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. That’s why.

Multiple Channels, One Marketing Strategy


In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. How can brands utilize all of their online channels to attract their audience? The answer is to integrate multiple channels within an integrated marketing strategy. Forrester Study. Be consistent.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. ” The best content channels for reliable reach. In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. The best content channels for reliable reach.

How To Compete In An Omni-Channel World

Crimson Marketing

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Welcome to “The Omni-Channel Paradigm.”. The post How To Compete In An Omni-Channel World appeared first on.

Driving Long-Term B2B Growth with an Omni-Channel Presence


Now, most businesses offer other communication channels, including email, customer portals and chat windows, and some also use social media like Twitter and Facebook to communicate with customers and manage support. But this ad hoc approach to customer support channels has significant drawbacks. An omni-channel approach is a better way to serve customers and drive growth.

How to Use Content to Build Customer Loyalty and Retention

Crimson Marketing

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Optimize content for multiple channels. Content creators can now think of themselves as publishers.

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

They cleverly creating an eCommerce channel that complements their content marketing strategy. The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience. Birth of Boutique.

4 Ways to Survive a Social Media Disaster

B2B Marketing Insider

More than 90% of businesses maintain two or more social media channels. Social Media Customer Satisfaction & Loyalty StrategySo, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message.

7 Inspiring Examples of Omni-Channel User Experiences


Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? It’s important here to distinguish an omni-channel user experience from a multi-channel user experience. Remember that. Source: Kana ).

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Retail stores no longer compete just with one another for geographically concentric consumer districts. Over 1.1

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Retailers Start to Love Loyalty Programs -  It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service. The Rise of Cross-Channel Experiences -  Consumers don’t think in channels, they think in brands. You’ll be forgiven if you.

The Definition of Omni-Channel Marketing – Plus 7 Tips

Modern B2B Marketing

We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?

This Carmaker Uses Data To Steer Its Way To Cross Channel Marketing Gold

It's All About Revenue

The road to cross channel marketing gold, or success is paved with many obstacles. That's the secret to one luxury carmaker as laid out in a new Adweek piece entitled Lexus Takes a Deep Dive Into Cross-Channel Customer Behavior Driving loyalty. To learn more about using cross-channel marketing, download the Modern Marketing Essentials Guide to Cross-Channel Marketing.

4 Latest Loyalty Marketing Strategies

Manhattan Marketing Maven

Marketers have been manufacturing consumer loyalty through rewards and loyalty programs since the 1970s.   And yet in spite of competition and attrition, fifty-seven percent of respondents say they modify when and where they buy to maximize loyalty benefits. Loyalty marketing is personal, fickle, schizophrenic and well worth doing.    Building and sustaining loyalty is tricky.   Enter Maritz Loyalty Marketing who recently published its first US Loyalty Marketing Report, under the leadership of Scott Robinson and Bob Macdonald.

Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Modern B2B Marketing

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. Engage in Linked Multi-Channel Marketing.

10 Ways to Empower Channel Partners and Drive Sales Growth


One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. As a B2B manufacturing organization, you must realize that the purpose and goal of channel partners is to make money and profits from selling your products. 10 Essential Steps to Boost Sales Through Channel Partners. Objection handling tools.

“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Modern B2B Marketing

Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. GE saw the need to advance its marketing capabilities in order to reach its customers on any channel with the right message at the right time.

Using Customer and Peer Reviews to Generate Revenue and Loyalty


Blog Content marketing Customer service Social media marketing cross-channel customer experience customer feedback customer reviews customer service peer reviews word-of-mouthFor many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used. Customer reviews, often referred to as peer reviews in a social media context, offer various opportunities to businesses to improve [.].

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Last year in the USA, the public spent more time on digital platforms than they spent watching television, making for the first of such a significant channel shift since the 1950s. Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences.

The New Loyalty Formula

Manhattan Marketing Maven

Brands crave loyalty.   The availability of 24/7 digital, social and mobile communications channels creates new and creative opportunities for brands to communicate and interact with loyal and potentially loyal consumers, which, in turn, creates opportunities for fans to interact, respond and share back.   The points based system, pioneered by the airlines and expanded by credit cards and grocery chains, seems to have limited appeal as an across-the-board loyalty solution.    The new digital formula for loyalty programs is WiiFM + DiFM

8 Rules When Using Social Media as a Support Channel

It's All About Revenue

This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. The surge in the sheer number social media channels has given customers even more of a voice and has challenged companies to re-define these relationships. Companies who service  a clientele of larger and older organizations employing more traditional PR channels for public interactions, may have more wiggle room.

Customers: A new sales and marketing channel


More and more companies are starting to implement strategies and systems to leverage customers, customers and 3 rd party influencers to become sales and marketing channels.  Why customers make a good sales and marketing channel. There are many reasons why customers have the potential to be a powerful sales and marketing channel for your brand.  Amplify marketing messages.

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Emerging marketing trends for 2016


Advancements in paid social marketing campaigns include incorporating data collected from other channels into social media marketing campaigns. Organic social marketing efforts must make your channels an inviting place and interesting enough to entice them to interact, engage and come back regularly. Loyalty program cards or applications help remind consumers about your brand.

How to Optimize Your Business YouTube Channel

KEO Marketing

If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. Channel setup and design: Design your channel setup so that it closely resembles your brand. Choose eye-catching images that reinforce your channel and brand. Video Marketing

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. OmniChannel anticipates that customers may start in one channel and move to another as they progress to a resolution.

Make the most of your CRM this year


When used correctly, it can help improve customer retention with better service and more personalized marketing, which leads to customer loyalty. Your CRM can help you see trends in the questions customers ask, so you know which answers to include in your self-service channel. Customer Loyalty. Maybe it’s one of your goals in 2016, and you’re just not there yet. Like this post?

CRM 50

Five Major Marketing and Communication Changes In The Social Media Age

Social Marketing Forum

A whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues where listening is key. Cross-channel Social media marketing brand advocates content cross channel cross-channel marketing customer loyalty customer-centricity influencers listening monitoring social media marketing stories word-of-mouthFive major changes in the social media age.

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Customer Experience and the Importance of Online Trust

CMO Essentials

If we fail to do so, we’ll lose out on the many benefits this vibrant channel offers, not to mention the social and commercial impact we all enjoy. CMO Insights Customer Experience Operations & Technology Trending brand loyalty customer data privacyDigital communications have evolved to an unprecedented extent in recent years, allowing us more insight than ever before into our buyers’ behaviors , and more means to target, convert, and track prospects and clients alike. But with this power comes great responsibility. But we have to be better. No network is 100 percent secure.

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How To Get Out of a ‘Relationship Rut’ With Your Customers

It's All About Revenue

The first half represents the buying stages of a customer, while the second half represents the stages that drive customer loyalty and retention. To do this effectively, customers expect companies to know who they are, engage them with personalized, relevant information, and to lead them by anticipating their future needs and maintaining loyalty. That’s a long time!

3 Must-Haves to Convert One-Time Shoppers to Loyal Customers

It's All About Revenue

That’s why preference management – the active collection, maintenance and distribution of unique consumer characteristics, such as product interest, communication channel preference and frequency of communication – should be accessible throughout the company. First-time visitors won’t get lost when they change channels. Cross Channel Marketing

How Restaurants Can Mobilize (Pun Intended) Brand Loyalty – and Better Leverage Social Media

WindMill Networking

Encouraging  brand loyalty  is an important part of encouraging repeat business. great way to do this is via loyalty programs, which encourages customers to return again to eventually receive some sort of reward for doing so. There is also massive potential for restaurants to tie in mobile-based loyalty programs to social media initiatives. How cool is this technology?

31 Expert Guides to Maximizing Online Brand Visibility – WPO


How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. ” Indeed they should, and efforts should be coordinated across these different channels to optimize visibility and engagement while maintaining consistent brand messaging. email marketing. They’re doing a lot.

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