New Forrester Research: B2B Should Use B2C Customer Loyalty Principles
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty. Experiential benefits that engage channel partners, customers, and end users alike. B2B Loyalty, The B2C Way.
New Developments in B2B Loyalty Marketing
NOVEMBER 21, 2012
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers. New developments in loyalty for business markets.
Achieving Omnichannel Customer Loyalty: Tips and Infographic
JANUARY 28, 2013
Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do as marketers. And the reasons are obvious: the multi-channel and multi-device behavior of customers. And this is certainly the case from a customer loyalty perspective.
How to earn customer loyalty in the age of chat
FEBRUARY 3, 2016
Customer service is both a logical and excellent place to start your loyalty-building efforts. Call center technology has advanced, giving businesses the ability to integrate phone systems with digital communications channels such as Web chat and social media. Unfortunately, they also seemed unable to move the conversation to private channels. In a way, this surprised me.
Content Methodology: A Best Practices Report
audiences in the channels. Landscape Channel and Media. for Content Methodology Content’s Impact Across the Enterprise—and Vice Versa This multiplicity of channels and media is compounded in complexity by the many. channel analysis. resources 3Cs content contributor channels create co n n ect. o pt im iz e EXTERNAL FACTORS market audienceobjectives 13IV. channels.
A Refreshing Look at Customer Loyalty
B2B Marketing Unplugged
MAY 26, 2014
Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right. It turns out, it has to do with effort. It doesn’t work.
Mastering Brand Loyalty: What Subscription Service Companies Do Differently
Modern B2B Marketing
SEPTEMBER 21, 2015
As a brand and a business, you need brand loyalty, and you only have a few chances to create it. And yet that is what 80% of brands out there are doing by not operating across all of their channels seamlessly. But instead of playing catch-up, they were born with multi-channel in mind. And it makes sense. Understand that to know when to speak, you have to first listen.
7 Cross-Channel Apps of Highly Effective Modern Marketers
It's All About Revenue
APRIL 1, 2016
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Tip: Sending personalized thank you notes to customers is a smart way to build brand loyalty. 7. Cross Channel Marketing Marketing Automation
Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
SEPTEMBER 26, 2014
Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. In their recent survey of loyalty program marketers, they found that these programs are being used to help organizations ensure more meaningful relationships across the customer life cycle.
Evangelizing a Content Marketing Program
CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. brands are in a constant battle for cus- tomer loyalty, and high-quality content. channels not just on social media, but more important- ly, via email and search. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. That’s why.
Multiple Channels, One Marketing Strategy
AUGUST 7, 2014
In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. How can brands utilize all of their online channels to attract their audience? The answer is to integrate multiple channels within an integrated marketing strategy. Forrester Study. Be consistent.
3 Ways to Build Consumer Loyalty
JUNE 30, 2016
Content marketers not only have the big job of constantly generating new and exciting content, but they’re also tasked with figuring out ways to encourage consumer loyalty. Consumer loyalty is extremely important for marketers and brands because it equates to fans having positive emotional experiences and recognizing a perceived value. Multichannel Loyalty Programs. Conclusion.
What are the most reliable content channels to connect with customers?
grow - Practical Marketing Solutions
NOVEMBER 9, 2015
Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. ” The best content channels for reliable reach. In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. The best content channels for reliable reach.
How To Compete In An Omni-Channel World
MARCH 16, 2015
The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Welcome to “The Omni-Channel Paradigm.”. The post How To Compete In An Omni-Channel World appeared first on.
Driving Long-Term B2B Growth with an Omni-Channel Presence
SEPTEMBER 15, 2015
Now, most businesses offer other communication channels, including email, customer portals and chat windows, and some also use social media like Twitter and Facebook to communicate with customers and manage support. But this ad hoc approach to customer support channels has significant drawbacks. An omni-channel approach is a better way to serve customers and drive growth.
How to Use Content to Build Customer Loyalty and Retention
JUNE 3, 2013
According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Optimize content for multiple channels. Content creators can now think of themselves as publishers.
Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
AUGUST 16, 2016
stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious. Say hello to the Nest Cam – Greatest Hits.
7 Inspiring Examples of Omni-Channel User Experiences
JUNE 8, 2015
Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? It’s important here to distinguish an omni-channel user experience from a multi-channel user experience. Remember that. Source: Kana ).
How Boutique Hotels Create Unique Content that Inspires Loyalty
OCTOBER 22, 2015
They cleverly creating an eCommerce channel that complements their content marketing strategy. The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience. Birth of Boutique.
10 Ecommerce Predictions for 2013
Buzz Marketing for Technology
JANUARY 16, 2013
Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service. The Rise of Cross-Channel Experiences - Consumers don’t think in channels, they think in brands. You’ll be forgiven if you.
Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing
JANUARY 27, 2015
By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Retail stores no longer compete just with one another for geographically concentric consumer districts. Over 1.1
The Definition of Omni-Channel Marketing – Plus 7 Tips
Modern B2B Marketing
APRIL 1, 2014
We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?
4 Latest Loyalty Marketing Strategies
Manhattan Marketing Maven
MAY 13, 2013
Marketers have been manufacturing consumer loyalty through rewards and loyalty programs since the 1970s. And yet in spite of competition and attrition, fifty-seven percent of respondents say they modify when and where they buy to maximize loyalty benefits. Loyalty marketing is personal, fickle, schizophrenic and well worth doing. Building and sustaining loyalty is tricky. Enter Maritz Loyalty Marketing who recently published its first US Loyalty Marketing Report, under the leadership of Scott Robinson and Bob Macdonald.
4 Ways to Survive a Social Media Disaster
B2B Marketing Insider
FEBRUARY 9, 2016
More than 90% of businesses maintain two or more social media channels. Social Media Customer Satisfaction & Loyalty StrategySo, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message.
10 Ways to Empower Channel Partners and Drive Sales Growth
JULY 15, 2014
One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. As a B2B manufacturing organization, you must realize that the purpose and goal of channel partners is to make money and profits from selling your products. 10 Essential Steps to Boost Sales Through Channel Partners. Objection handling tools.
Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
Modern B2B Marketing
SEPTEMBER 14, 2015
Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. Engage in Linked Multi-Channel Marketing.
Using Customer and Peer Reviews to Generate Revenue and Loyalty
JUNE 3, 2011
Blog Content marketing Customer service Social media marketing cross-channel customer experience customer feedback customer reviews customer service peer reviews word-of-mouthFor many years now, several companies have provided their customers and community members the opportunity to post customer reviews on their web sites or blogs, from long before the term ‘social media’ was even used. Customer reviews, often referred to as peer reviews in a social media context, offer various opportunities to businesses to improve [.].
Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]
SEPTEMBER 24, 2014
Last year in the USA, the public spent more time on digital platforms than they spent watching television, making for the first of such a significant channel shift since the 1950s. Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences.
This Carmaker Uses Data To Steer Its Way To Cross Channel Marketing Gold
It's All About Revenue
SEPTEMBER 28, 2015
The road to cross channel marketing gold, or success is paved with many obstacles. That's the secret to one luxury carmaker as laid out in a new Adweek piece entitled Lexus Takes a Deep Dive Into Cross-Channel Customer Behavior Driving loyalty. To learn more about using cross-channel marketing, download the Modern Marketing Essentials Guide to Cross-Channel Marketing.
The New Loyalty Formula
Manhattan Marketing Maven
NOVEMBER 18, 2012
Brands crave loyalty. The availability of 24/7 digital, social and mobile communications channels creates new and creative opportunities for brands to communicate and interact with loyal and potentially loyal consumers, which, in turn, creates opportunities for fans to interact, respond and share back. The points based system, pioneered by the airlines and expanded by credit cards and grocery chains, seems to have limited appeal as an across-the-board loyalty solution. The new digital formula for loyalty programs is WiiFM + DiFM
“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
Modern B2B Marketing
APRIL 15, 2015
Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. GE saw the need to advance its marketing capabilities in order to reach its customers on any channel with the right message at the right time.
Customers: A new sales and marketing channel
SEPTEMBER 29, 2015
More and more companies are starting to implement strategies and systems to leverage customers, customers and 3 rd party influencers to become sales and marketing channels. Why customers make a good sales and marketing channel. There are many reasons why customers have the potential to be a powerful sales and marketing channel for your brand. Amplify marketing messages.
Emerging marketing trends for 2016
APRIL 13, 2016
Advancements in paid social marketing campaigns include incorporating data collected from other channels into social media marketing campaigns. Organic social marketing efforts must make your channels an inviting place and interesting enough to entice them to interact, engage and come back regularly. Loyalty program cards or applications help remind consumers about your brand.
10 things you need to know NOW about OmniChannel Marketing
grow - Practical Marketing Solutions
SEPTEMBER 2, 2014
” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. OmniChannel anticipates that customers may start in one channel and move to another as they progress to a resolution.
How to Optimize Your Business YouTube Channel
MAY 9, 2016
If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. Channel setup and design: Design your channel setup so that it closely resembles your brand. Choose eye-catching images that reinforce your channel and brand. Video Marketing
How to Orchestrate and Personalize the Entire Customer Experience
It's All About Revenue
AUGUST 17, 2016
On one hand you have 92% of marketers who use more than one marketing channel (which is pretty much everyone) state they believe CX is the differentiator between themselves and their competition. On the other hand, however, are the 5% of marketers that say they are “very much set up to effectively orchestrate cross-channel marketing activities.” Cross Channel Marketing