Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Martech

MARCH 14, 2022

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. .

Purchase 98

Purchase Twitter Features Curation 98

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 99

Twitter Service Tips Eye-Tracking 99

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

AUGUST 28, 2015

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? 5 Things You Need To Be Successful With Twitter. 5 Things You Need To Be Successful With Twitter.

Twitter 100

Twitter Ad brokers Differentiation Network Marketing 100

Sprout Social

FEBRUARY 21, 2019

If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Optinmonster

APRIL 20, 2021

A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Why Add a Twitter Feed To Your Website? Plus, adding a Twitter feed to your site has so many benefits.

Twitter 59

Twitter Display Social Media Custom Publishing 59

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. With this sizable user base, it’s a great way for companies to interact with their customers. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. Here are a few of our favorites.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Oktopost

FEBRUARY 24, 2022

Which Channels Are Best for B2B Social Selling? How to Do Social Selling on Twitter. Interacting with prospects through LinkedIn content. Which Channels Are Best for B2B Social Selling? Both of those channels can provide value to some companies, but LinkedIn should be the first step in any social selling strategy.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Social media is now the dominant channel for news coverage. Image credit: DreamGrow.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

MARCH 28, 2023

It also happens to be interactive, which gives it yet another edge (more on that in a minute). Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. To see what she is up to next, check out her Twitter feed.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Live videos Image credit: Nathan Dumlao on Unsplash Last year, many brands turned to live streaming in order to take fan interaction to a more personal level.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Still, about 24% are slightly or very thrilled about leveraging AI in social media interactions. This makes it easier to address the issues.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Sprout Social

OCTOBER 27, 2022

So how are customers using social channels to receive support from brands? “About 70% of my customers reached out to me through social media channels, the other 30% by email,” says Zoila Streich, Co-Founder of Independent Fashion Bloggers and former fashion business owner. . Twitter customer service stats.

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Any way that a potential signals active interaction on social media exhibits is considered engagement, as opposed to passively scrolling past content. Low engagement is a common issue for B2B marketers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Sprout Social

NOVEMBER 1, 2016

Nowhere is this more critical than when a person reaches out with a customer service inquiry or issue on Twitter which has rapidly become one of the best places for people to talk to businesses. Paramount to the entire experience is the transparency that the Evernote user is interacting with an automated message.

Twitter 89

Twitter Work Management Conversion Deep Linking 89

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Navigate the Channel

NOVEMBER 9, 2023

Finetune your social media channels When it comes to connecting and interacting with the public, few other methods can top the impact of social media. New channels seem to pop up on an almost daily basis and join the already crowd field. Should you attempt to interact with all of them?

Public Relations 65

Public Relations Social Media Paper FAQ 65

Sprout Social

MAY 24, 2022

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. Social messaging will become the dominant channel for external communication. So what’s next?

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

SocialPilot

JANUARY 21, 2024

CTAs motivate your readers to interact with your content by taking actions such as clicking a button, signing up, liking, sharing, or commenting. But, if you get your audience to interact with your work, it will help you get a step closer to a higher return on investment. Brand awareness is valuable in itself. Wendy’s secret?

Social Media 119

Social Media Examples Media Urgency Marketing 119

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

Navigate the Channel

AUGUST 8, 2023

Be Social Leverage your trade show presence by using your social media channels to connect with mobile-enabled attendees who are inseparable from their tablets and smartphones. Showcasing new products creatively with interactive experiences captures attendees’ interest. How can social media be used to enhance trade show presence?

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

Spiralytics

NOVEMBER 7, 2022

Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Know which channels the citizens use. As such, be sure to first research which social media channels the public use before putting out your content. Source: Department of Education’s Official Twitter Page.

Social Media 118

Social Media Tips Media Privacy 118

SocialPilot

JANUARY 21, 2024

It is not typically possible on other platforms since user interactions and answers are typically kept private from other users. These public interactions provide a new channel via which creators and companies may communicate with and respond to the people who follow them. Consequently, it’s worth attempting!

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Which is their preferred channel for customer care?

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. The range of ways retailers interact with their customers is slated to continue its growth in the coming year and beyond. Alongside its rise to fame, retail media is also seeing a renaissance. Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Scoop.it

FEBRUARY 22, 2024

Do that, and watch retention, recruitment, and advocacy shoot up while satisfied employees proudly become influencers who rep your brand and share content across their social channels. Let’s not forget about training videos that make grasping key concepts and policies way more interactive than some boring handbook.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78