Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Users on YouTube like to be educated and not sold to.".

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”. Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

ScanmarQED

FEBRUARY 27, 2024

Let’s look at each of them in turn: Walled Gardens Walled Gardens, or ecosystems, like Meta, control access to data and interactions within their boundaries and have caused a significant challenge to MTA, making it virtually impossible for marketers to track and attribute conversions across channels. after seeing the ad.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Omnichannel success, like web presence optimization , isn’t just about being present on as many channels as possible—it’s about fully integrating them.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

JULY 27, 2021

Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. Customers now expect full, interactive experiences — even online. Without enough users purchasing AR/VR headset hardware, developers saw no reason to develop high volume content. Quick Takeaways.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. But what about those customers who have just made a purchase and long-term customers who are between purchases?

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. More than 500 hours of videos are uploaded on YouTube daily. Social Media Video Stats for Instagram 53.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. I-Want-to-Buy Moments: The most lucrative of all micro-moments, this is when consumers are ready to make a purchase. If customers aren’t engaged, they won’t act.”

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

APRIL 6, 2021

It’s one of the most trusted channels today. The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction. Digital engagement is how your company interacts with potential and current customers across digital channels. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Stevens & Tate

SEPTEMBER 20, 2023

Before a customer purchases a product or service, they often go through three critical stages, namely: the awareness stage, the consideration stage, and the decision stage. Simply put, digital marketing is an umbrella term that encompasses all marketing efforts using digital platforms or channels. What is Digital Advertising?

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

QuanticMind

SEPTEMBER 29, 2023

Users on the platform are often inspired by content on TikTok but don’t always act to purchase until much later—an estimated 79% of TikTok-influenced conversions are missing from last-click attribution models. Millennials spent even more, averaging a little over $1,000 in purchases.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Contently

FEBRUARY 22, 2023

Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. To get your brand fans to submit UGC videos, you should: Ask followers who are active on your brand’s social channels to shoot short videos using your product. In return, you’ll feature them on those channels.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Martech

DECEMBER 19, 2023

As I noted above, Gmail is one of the apps included with a Google account, along with other Google services like Search, Google Drive, Docs, Meet, Photos, Calendar and YouTube. Remember, this applies only to Google accounts where someone hasn’t done anything in any Google channel for two years or longer.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

RDW Group

APRIL 19, 2016

“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. You might be surprised at their media journey because the media channels you might plan to deploy aren’t necessarily relevant to Adult Millennials. What makes millennials different?

Purchase 50

Purchase Work Management Marketing Management B2B 50

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Stop making decisions about which channels to invest in based on old data.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. You can also purchase multiple touch-points: say, a video, an image post, a story, or a mix of all three, to widen your reach. Instagram and YouTube still reign supreme. Big Commerce ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

ClearVoice

DECEMBER 18, 2023

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. of consumers feel moderately or significantly concerned about their data when they interact with brands.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Adobe Experience Cloud Blog

MARCH 26, 2020

The notion of the internet merely isolating teens and destroying social interaction and social intelligence has been unfounded and misunderstood. About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. Certainly, social media is a vitally important channel for Gen Z.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Sprout Social

JULY 21, 2022

Interactive social media apps. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Examples: YouTube Live, Facebook Live, Twitch and UStream. Interactive social media apps. Social networking.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

NOVEMBER 11, 2022

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Understanding how consumers interact with sponsored posts on social media and which links they follow. Membership programs compel consumers to make more online purchases.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Optinmonster

DECEMBER 28, 2023

Both email and social media marketing are promising channels to grow your business. Today, social media is not just a fad but a viable digital marketing channel. different social media channels every month. To be fair, your potential customers might use these channels very differently. There are about 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

NOVEMBER 30, 2021

Why make someone leave Instagram if they can just click on a product tag and purchase something in less than a minute? For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online. of consumers aged 25-34 made at least one purchase on social media in 2021.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Sprout Social

SEPTEMBER 21, 2022

Shopping apps for clothes have made it easier for shoppers to purchase fashionable apparel, shoes, bags and accessories from the comfort of their homes. In fact, recent data from Sprout Social shows 98% of consumers plan to make at least one purchase through social media in 2022. YouTube shopping. Shopping apps for clothes.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. About 68% of consumers responded they made at least one purchase directly from social media in 2021. And don’t forget about social listening.

Social Media 101

Social Media Features Media Curation 101

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Most importantly, it also helps your institution stay compliant with industry regulations.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125