sagefrog

FEBRUARY 14, 2024

It equips marketers with practical strategies , bridging the gap between theory and application. It also provides a framework for optimizing user experiences across various platforms, ensuring that websites, apps, and other channels are designed to encourage desired behaviors based on behavioral science principles.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. This game about building a virtual world is typically played by children , but they’re not the ones with the credit cards. Just look at Minecraft. Avoid appearing salesy.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. With the massive success of his business using social media channels, Gary went on to start a social-media-focused digital agency. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Litmus

SEPTEMBER 7, 2021

Both B2B and B2C buyer journeys are self directed with highly empowered prospects using online and offline channels to compare and consider products before making a purchase. Use case: Deliver personalized content and product recommendations.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Animalz blog

MAY 15, 2023

Flexibility is the name of the game as you get started with generative AI. SEO channel : There’s no question that AI will change SEO. Our theory: SERPs will become saturated with AI copycat content. ChatGPT is an open playground to get familiar with natural language processing tools before you commit to a niche service.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

ClickZ

JULY 31, 2020

Marketing attribution is a way of measuring the value of the campaigns and channels that are reaching your potential customers. We also evaluated the Shapley model from cooperative game theory.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

ClearVoice

MAY 4, 2021

Finding champions with the right audience, like influencers, journalists, and other game-changers. Though, in theory, it’s beneficial to brands, it should come with a few precautions, urges Christopher Tompkins, the CEO and the head strategist for The Go! Sticky ideas are generally simple, unexpected, credible, and impactful.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

KoMarketing Associates

MARCH 8, 2016

Measurement fell behind because we were really having to work hard to keep up with channel complexity and technology advancement. The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

B2B Marketing Directions

JANUARY 14, 2023

For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence? According to standard economic theory, they weigh the economic costs and benefits of their decisions, and they usually act to maximize their economic self interest.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Oktopost

MARCH 7, 2022

Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel. While theories and trending topics may not materialize in the near future, you can certainly make better decisions as a stakeholder for the long haul by using social listening data in your decision-making.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Oktopost

MARCH 20, 2021

Know when the data you’ve compiled is significant enough to prove your theories. When it comes to growth hacking, optimization is the name of the game. . Everyone likes playing games, but new customers hate onboarding. To growth hack your social media channels, find platforms that your competitors aren’t using.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Kevin Indig

NOVEMBER 13, 2023

Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. My theory : Google prefers affiliate content from publishers over pure affiliates because they have editorial guidelines. To some degree, you need to blame the game, not just the players.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Atomic Reach

FEBRUARY 23, 2023

Too often, evaluating influencers and campaigns is reduced to a guessing game, with little understanding of what content actually drives an ideal outcome. We began by benchmarking Roman’s historical content performance across owned and social channels. ROI on organic, paid and brand channels, while saving 681+ hours of labor.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Brandpoint

NOVEMBER 9, 2021

From a marketing standpoint, this has continued to excite me as it will bring all of your marketing efforts under the same platform and, at least in theory, create synergies across all marketing and tech efforts across the company. And when we do, businesses need to be on top of their game and prepared to scale.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Crimson Marketing

OCTOBER 15, 2015

Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. Social Is A Top-Of-Funnel Channel. Social can be an efficient channel for just about any industry. SEO Can Be Set It And Forget It. ” 10.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Convince & Convert

NOVEMBER 16, 2015

What is the right communication channel? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Social media is a popular channel for consumers to post those reviews, comments, or complaints. What is the right strategy?

Conversion 121

Conversion Tagging Case Study Case Studies 121

Hubspot

AUGUST 8, 2018

But those protections are speculated -- including by Wyden himself -- to be out-of-date, considering the evolution of content distribution channels online, and both the volume and nature of the content being shared on them. That includes content pertaining to conspiracy theories, or that is otherwise factually incorrect. July 17, 2018.

Social Media 56

Social Media Media Content Validation 56

ConvertKit

DECEMBER 28, 2021

It’s all about viewing it as more of a game. When Charli was experimenting with shorts for her Youtube channel, she didn’t sit there thinking of ideas for 1-min videos and filming them. One study from Italy tested out this theory of scientific thinking on business leaders. If something fails, that’s not necessarily a bad thing.

Creativity 81

Creativity Youtube Paper Video Marketing 81

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. The Five Stages of Customer Awareness.

SMS 98

SMS Buy Process Paid Search Agency 98

Vision Edge Marketing

APRIL 29, 2014

There are all kinds of mathematical models-statistical models, differential equations, and game theory. These models enable us to study the effects of different actions, so we can begin to make predictions about behavior, such as purchasing behavior. As the mounds of data pile up, it’s easy to lose sight of data application.

Planning 100

Planning Work Management Paid Search Agency CMO 100

Martech Advisor

MARCH 13, 2020

Pick the Right Communication Channels. You need to choose the right communication channels to deliver information. Up your social listening game and proactively respond and reach out to customers to reply to their queries, complaints, and seek feedback. Closing Thoughts.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Your CPL—or the dollar amount you can spend to acquire a customer given channel-specific conversion rates—is your north star. You’ll use this number to determine whether channels and campaigns are performing as expected.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Contently

JUNE 21, 2016

In recent months, several people in the marketing industry have floated an intriguing theory to me: Facebook didn’t just introduce this tag for transparency and the good of the people. Or so the theory goes. Magnin, for one, is very skeptical of this theory. And some think that’s been Facebook’s plan all along.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Hubspot

SEPTEMBER 17, 2020

In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies). The search keywords that correspond to HubSpot products tend to have pretty good search volume, and content marketing is a pretty big channel for us.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Biznology

APRIL 18, 2018

The end game of all that is personalization. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. Risks of personalization. This is how I would structure a risk management practice around personalization. And it’s not just the data. It’s the content.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Magisto

MARCH 19, 2020

FaceTime and play a board game together! Create a video of your Top 10 favorite board games. Create a video of your Top 10 favorite video / online games to play. Create a video of your Top 10 favorite YouTube + Vimeo channels. Tune into Magisto’s Fitness workout channel on our Explore Page. Celebrate Local.

Video Marketing 98

Video Marketing Communities Youtube Class 98

Adobe Experience Cloud Blog

DECEMBER 8, 2011

by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? This feeling is what reinforces motivation to keep them interested in the game.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

SalesIntel

JULY 8, 2021

Sales is, at its core, a numbers game. While this ratio varies significantly across industries and channels, a Salesforce study puts the average figure at 13%. The average closing rate across industries and channels stands at around 6%. While this sounds good in theory, there are a few problems with such an approach.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Stevens & Tate

AUGUST 10, 2020

Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”. Among mobile advertising results, location-based advertising has suffered, and gaming and streaming video apps have done well. Improving your Marketing Program.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. Be consistent.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Need proof? Your roadmap is your compass for reaching your destination, and at my agency, we take a strategy-first approach.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

APRIL 15, 2019

Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy. Stopping scrollers in their tracks, video is fair game for just about any business. In theory, this should spell good news for brands to help them squeeze more out of their ad budgets. Custom Audiences.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Hubspot

JUNE 20, 2019

On any given day, you likely respond to colleagues on a variety of channels -- including email, Slack, Zoom, Chanty, Facebook Workplace, and other internal messaging tools. The theory of emotional contagion isn't just limited to one-on-one interactions, either. Don't rely on one channel of digital communication for your team.

Rules 75

Rules Ethics Thought Leadership Barriers 75

NuSpark Consulting

DECEMBER 29, 2013

When users see your display ad, but convert via another channel (like search, social, or email) within 30 days of seeing your ad. Multi-Channel Funnels. Google has changed the game again: Active View. Here’s an example of the above, in theory.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Engagio

DECEMBER 28, 2020

ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more. Marketing will up its game to deliver both basic value and unexpected joy. Craig Rosenberg.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Outgrow

DECEMBER 8, 2020

How strong is your Facebook game? 7 Is Acoustical the Best Channel for Your Brain Type ? They are able to engage their audience better by promising them a ‘scientifically engineered music channel’ that will help them focus better! Try this fun marketing quiz and ace your lead generation game! #11 15 Are You Dateable?

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

Unbounce

MARCH 30, 2023

Game changer. AI content generation AI can help marketers create all sorts of content for social media, email marketing (hello, subject lines), and other communication channels. Of course, the theory is that prices then drop once demand ebbs. Hey, remember the Big Bang? Y’know, creation of the known universe and all that.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52