changes-to-b2b-pr 
Webbiquity
JANUARY 28, 2022
Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Contributed post.
Webbiquity
MARCH 17, 2021
The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Here are five important PR trends to watch in 2021. 4) Importance of advanced PR platforms.
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Marketing Insider Group
NOVEMBER 8, 2021
What’s ironic is that the minute you think you understand the process, the buyer’s journey completely changes, and the learning process starts over. This approach is extremely helpful when panning content for the B2B buyer journey. I do understand though. This type of content analysis isn’t easy. Search Volume Still Works.
Marketing Insider Group
OCTOBER 15, 2020
Social media is an undeniable part of the B2B digital environment. In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. Modern customers expect you to be available online to entertain, educate, and answer questions they may have.
Sword and the Script | B2B
APRIL 16, 2024
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. emphasis theirs].”
Walker Sands
APRIL 10, 2024
The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Let’s dive into some of the key insights. Social media?
Marketing Insider Group
MAY 27, 2023
His quest to understand why this happens created a framework that will change the way you communicate. Traction by Gabriel Weinberg John says that this is the current “B2B Bible that you must own” and even admits that it’s more comprehensive (though perhaps not as much fun) as his book, B2B Marketing Confessions.
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