Marketing Insider Group

JULY 11, 2023

Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Vidyard

OCTOBER 30, 2017

In this shocking twist on our video marketing Chalk Talks series, we unmask the potential of video for modern marketing and sales teams. If you’ve been scared straight and want to start doing more with video, check out our real Chalk Talks video series to learn all the latest best practices! Happy Videoween!!

Demand 63

Demand Account Based Marketing Video Marketing Generation 63

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. One last tip: If your Reel features a person talking, you should include on-screen captions because seven out of 10 users watch videos with the sound off. It’s not surprising: We like to multi-task, and we like quick hits.

Relevance 152

Relevance Branding Brand Identity Verticals 152

Vidyard

AUGUST 15, 2017

Over the last five years we’ve learned a lot about how to make the most of video, and we’re now sharing the most important insights in our new library of Video Marketing Chalk Talks ! What You’ll Find in the Chalk Talk Library. The post Let’s Chalk! More Video Marketing Knowledge Awaits!

Top of Funnel 73

Top of Funnel Video Marketing Planning B2B Thought Leadership 73

Vidyard

OCTOBER 4, 2018

At Vidyard, we produce Chalk Talks , short videos that answer key questions or address concerns. We’ve evolved this strategy to the point that we now record custom Chalk Talks for key accounts. This can foster a connection with prospects at key accounts—and get the target company talking—when done right.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

SocialPilot

JANUARY 5, 2024

Holidays and important dates are also a great way to share company values, talk about important issues, general awareness, and show an empathetic side to your audience in a non-intrusive way. So eyeing trends and holidays that your target audience and prospects are talking about are a big yes. Note: Emphasis is on the word “relevant”.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Vidyard

OCTOBER 30, 2017

In this shocking twist on our video marketing Chalk Talks series, we unmask the potential of video for modern marketing and sales teams. If you’ve been scared straight and want to start doing more with video, check out our real Chalk Talks video series to learn all the latest best practices! Happy Videoween!!

Demand 57

Demand Account Based Marketing Video Marketing Generation 57

Oktopost

MARCH 10, 2022

I mean, who is clicking on the links to my content, who is engaging with what we are talking about—and what step do they take next? While there are many ways to measure social return on investment, it might be tricky to chalk a dollar amount up to measuring brand awareness. How to Calculate Social Media ROI (Formula).

Social Media 174

Social Media ROI Media Branding 174

Vidyard

FEBRUARY 1, 2018

In this episode of Vidyard Chalk Talks we explore how you can use personalized video to boost your response rates, wow your customers, and become a real marketing legend. Share A Personalized Copy Of This Chalk Talk. If you haven’t already, check out our Chalk Talk on personalized video today!

Video Marketing 54

Video Marketing Conversion Personalization Top of Funnel 54

Vidyard

AUGUST 15, 2017

Over the last five years, we’ve learned a lot about how to make the most of video, and we’re now sharing the most important insights in our new library of Chalk Talks ! What You’ll Find in the Chalk Talk Library Chalk Talks offer practical how-to information for the latest B2B video best practices.

Top of Funnel 51

Top of Funnel Video Marketing B2B Thought Leadership Budget Programs 51

Vidyard

MARCH 23, 2021

Watch and Learn In this Chalk Talk video, Vidyard VP of Marketing Tyler Lessard explains how to track and measure the performance of your video content. Overall video program metrics, on the other hand, tell you whether your video program has been a profitable investment, and suggest ways to increase those returns. Let’s explore both.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

AUGUST 3, 2017

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use video in creative ways to hit your registration targets and deliver a positive value and greater ROI all year round from your next event. My name is Tyler Lessard, and this has been a Vidyard Chalk Talk.

ROI 56

ROI Video Marketing Customer Satisfaction Buzz 56

Vidyard

DECEMBER 12, 2017

Maybe they are inspirational stories (perhaps of real customers), educational video series to build an audience, thought leadership interviews or whiteboard videos ( like Chalk Talks ). Whatever style you choose, using video to promote or complement other content campaigns will drive higher engagement.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

JUNE 27, 2018

You probably had your customer talk about their challenges, how they implemented your solution, and their ultimate result. Our Chalk Talk series is a great example of this. Make sure your video tells a story, even if it’s just a basic one. Chances are, you’re already doing this, even if you don’t know it yet.

Video Marketing 117

Video Marketing Content Webinar Metrics Paper 117

Vidyard

MARCH 9, 2018

As a final example, we want to share a recent personalized video favourite: our personalized Chalk Talk. Talk about meta!). If you can believe it—and find a suitable font—you can achieve it! That’s right, we personalized a video from our popular education series on the very subject of personalized video.

Video Marketing 88

Video Marketing Personalization Tips Storytelling 88

Vidyard

OCTOBER 10, 2017

Just look at our chalk talks, which are each the cost of one pack of colored chalk. At the top are high-cost, agency-produced videos. Spend money on those. The rest of the pyramid—the vast majority of your content—make do with a low budget. The video was cringeworthy. Approval processes exist for a reason.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

JULY 20, 2017

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore why you should develop a video strategy and how to do it in a way that aligns with your business goals. My name is Tyler Lessard, and this has been a Vidyard Chalk Talk.

Video Marketing 115

Video Marketing Webinar Metrics Top of Funnel Marketing & Strategy 115

Vidyard

JULY 6, 2017

My name is Tyler Lessard, and in this Chalk Talk we’ll discuss the latest best practices for creating personal video messages proven to convert. So let’s talk about the types of messages and how you can use them at different stages of your sales cadence to maximize your response rates. Sales Selfies.

Video Marketing 84

Video Marketing Practices Best Practices Response Rate 84

ClearVoice

SEPTEMBER 13, 2019

Instead of using that cool new brainstorming app you just downloaded, grab the sidewalk chalk and head outside. This was mostly so I had no time to talk myself out of going to the gym. In this article , Lena Katz talks about the highly effective Pomodoro Technique — 25 minutes of work, followed by 5 minutes of rest.

Tips 79

Tips Copywriting Creativity Order 79

Scoop.it

SEPTEMBER 9, 2021

In this article, we talk at length about how you can use big data analytics and insights to leverage your email marketing campaigns. It allows marketers to chalk out hyper-personalized campaigns by taking into account customer-centric information such as personal interests, past purchasing history, and location, among others.

Email Marketing 82

Email Marketing Campaigns Lead Ranking Marketing Management 82

Vidyard

JUNE 22, 2017

Today in this Chalk Talk, I want to talk about how you can use a modern video marketing platform and your existing video library to reach new audiences, generate new leads, and ultimately accelerate your deal cycle and drive prospects to the buying cycle faster with video.

Lead Scoring 115

Lead Scoring Lead Ranking Video Marketing Generation 115

Vidyard

JULY 12, 2017

My name is Rebecca Rogez, and in this Chalk Talk, we’ll discuss how you can use video to create a remarkable customer experience that helps drive satisfaction and build brand advocacy for your business. My name’s Rebecca, and this has been a Vidyard Chalk Talk.

Video Marketing 0

Video Marketing Customer Satisfaction Paid Search Agency Work Management 0

ClearVoice

MARCH 11, 2021

What Barrett’s work points out is that emotion concepts from different cultures could help us create new wiring in the brain that could broaden our emotional granularity, improving the ways in which we experience and talk about emotions. Find out here. marketing #contentmarketing #writing Click To Tweet.

Work Management 114

Work Management Content Marketing Management Ad Exchange 114

LeadSquared

APRIL 13, 2021

will help you chalk out their persona. Chalk Out the Tasks. Similarly, you can create a video wherein you talk about your brand journey and post it in the ‘About’ section of your website. As a brand, you can leverage this trend by focusing on your buyer persona. Start your journey by envisioning who your ideal customer is.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. Have talking points and potential lecture titles ready to pitch to each of your prospects.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Vidyard

JUNE 27, 2018

You probably had your customer talk about their challenges, how they implemented your solution, and their ultimate result. Our Chalk Talk series is a great example of this. Make sure your video tells a story, even if it’s just a basic one. Chances are, you’re already doing this, even if you don’t know it yet.

Video Marketing 65

Video Marketing Content Paper Internet Marketing 65

Vidyard

SEPTEMBER 27, 2018

Another 31% are talking about it. Buyers conduct their own research and form their own opinions without talking to you. Check out our Chalk Talk on how to use video engagement data to qualify leads. Only 4% of marketers aren’t acting on creating demand for their product. Thinking of trying it?

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

DECEMBER 13, 2018

But, if the greatest generation will forgive us, he was also a bit of talking head. Mr. Cronkite could afford to be – in the 1960s, video was new and a person could entertain viewers just by talking at the camera. Use a whiteboard to diagram Coloured chalk works great too. Today, not so much. Like telecom, or the internet.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Vidyard

OCTOBER 12, 2017

Vidyard’s VP Marketing, Tyler Lessard, also hosted a roundtable discussion with 22 attendees and a live Chalk Talk. We had customers visiting from UK, partners from Japan, and industry leaders like Jen Spencer in attendance, enjoying breakfast and networking before heading off to the conference.

Communities 68

Communities Peer-to-peer Advertising Agencies Response Rate 68

Hubspot

AUGUST 28, 2017

Here at Vidyard, we produce Chalk Talks where we ask experts within our company to chat about topics like outbound sales, analytics, and video strategy in front of a chalkboard. A few minutes of someone's time and a lot of colored chalk. The videos have been shared thousands of times, and the cost? 2) Video is cumbersome.

Video Marketing 77

Video Marketing Paid Search Agency Advertising Agencies Marketing & Strategy 77

Vidyard

AUGUST 14, 2020

In this Chalk Talk video , Vidyard’s Tyler Lessard dives deep into video SEO best practices—including why video transcription is key to SEO. Like captions, transcripts take the audio out of your video and put it on page, making it accessible to search engines. Learn From the Pros.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

AUGUST 10, 2017

My name is Tyler Lessard, and in this Chalk Talk, we’ll discuss the latest best practices for using video to drive your SEO performance and more inbound lead flow. My name is Tyler Lessard, and this has been a Vidyard Chalk Talk. Video Hosting Matters for SEO.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

SEPTEMBER 22, 2015

While most IoT announcements talk about the possibilities of connecting consumer devices to each other – an alarm clock to a coffee maker – Salesforce IoT Cloud talks about building an infrastructure to make those experiences possible, and giving organizations a means to interpret all the data created by devices. .

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Vidyard

NOVEMBER 22, 2017

Watch our Chalk Talk, Increase Customer Satisfaction and Reduce Support Load with Video. Turn these questions into edits, and you’ll be well on your way to optimizing your support video experience to truly serve your customers. Want to increase customer satisfaction too? appeared first on Vidyard.

Paid Search Agency 72

Paid Search Agency Video Marketing Customer Satisfaction Touchpoints 72

Vidyard

SEPTEMBER 5, 2018

Prospecting with Video – Best Practices In this episode of Vidyard Chalk Talks, we share the latest best practices for creating personal video messages, webcam or selfie videos, and screen capture videos that are proven to convert for inside sales and sales development teams.

Video Marketing 75

Video Marketing Paid Search Agency Business Top of Funnel 75

Rev

DECEMBER 8, 2017

If someone talks about taking action but never pulls the trigger, it may be time to chalk them up as a dead end lead. Good leads are interested in what you have to offer and looking for every reason to give your product or service a try. Dead end leads always seem to find a reason to avoid taking the next step. Final Thoughts.

Sales Qualified Leads 60

Sales Qualified Leads Marketing Qualified Leads Leads Lead 60

Vidyard

DECEMBER 13, 2018

But, if the greatest generation will forgive us, he was also a bit of talking head. Mr. Cronkite could afford to be – in the 1960s, video was new and a person could entertain viewers just by talking at the camera. Use a whiteboard to diagram Coloured chalk works great too. Use it to explain unexplainable things.

Video Marketing 65

Video Marketing Examples Paid Search Agency Sales Qualified Leads 65