Marketing Craftmanship

DECEMBER 30, 2013

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014. Counting Media Clips is a Zero Sum Game.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Biznology

MARCH 2, 2016

I have started to think that video is a special category of information, because people respond so much more strongly to video than to other forms of information. PR needs to step up–again. The post Your digital PR needs to account for emotions appeared first on Biznology. Like this post? Sign up for our emails here.

PR 80

PR Public Relations Video Marketing Press 80

Sword and the Script | B2B

APRIL 16, 2024

.” It looked at data that’s been “largely ignored” and concluded: “It is particularly striking that while investing in systematic marketing is more beneficial to early-stage B2B start-up firms than to any other category of start-up, those firms are the least likely to do so. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? The relationship between influencer marketing and PR. Market Positioning.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Walker Sands

SEPTEMBER 16, 2022

This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. Here’s a recap of the award-winning work: S hining a Spotlight on Big Tech’s Investment in Renewable Energy With Expert PR.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Hinge Marketing

MAY 22, 2023

To better understand what’s happening, we organized the list of marketing techniques into the five core categories shown below. In the full report , you’ll gain access to a detailed breakdown of each category. But when they do invest in PR, it tends to be less focused on traditional PR and more focused on the digital varieties.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. In this case, Apartment Therapy is ranked #17 in the “Home Garden” category of sites, and has an estimated 9.16

PR 71

PR Content Marketing Case Studies Content 71

Walker Sands

JULY 29, 2021

This honor could not be made possible without the hard work and dedication of our Seattle PR and content teams who continue to generate strong results for our clients, and we’re grateful to be able to work with incredible companies like Fuse Venture Partners and Limeade. You can learn more about our work with Fuse here.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. LiveStories’ Gender Pay Gap Campaign.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Bluetext

MAY 10, 2021

The submission form may offer a broad nomination for a general conference or may offer categories in which specific topics will be discussed. Categories narrow down the specificities of the topic the thought leader will be speaking about. If you want to learn more contact us today.

Conference 26

Conference PR Advertising Agencies Press 26

Walker Sands

JULY 16, 2021

From driving awareness to enhancing credibility, data-driven PR is a powerful tool in helping our clients reach their goals. We’re honored to receive a 2021 PRSA Skyline Award in the “Best Use of Data/Analytics” category for our data-driven PR campaign work with Iterable.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

Bluetext

MARCH 19, 2021

Luckily, experienced PR agencies are well-versed in how to help cultivate messaging that will resonate with both government-oriented media outlets as well as the decision-makers themselves. Establish expertise in your market category. Target content at agency decision-makers .

PR 26

PR Marketing & Strategy Paid Search Agency Advertising Agencies 26

Brandpoint

APRIL 24, 2019

He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. This caliber of PR professional is a perfect representation of the type of hard work celebrated by the PRSA in the annual Minnesota PRSA Classics Awards. Tell me a little bit about the PRSA Classics.

PR 120

PR Public Relations Broadcasting Communities 120

Nuvi

SEPTEMBER 13, 2022

During his time with Intacct, he managed its sale to British enterprise software company Sage Group, won CFO of the Year by the Silicon Valley Business Journal, and was named Executive of the Year in the Cloud Computing/SaaS category of the CEO World Awards. Prior to Intacct, Marc spent four years as CFO for Mirapoint, Inc., About Reputation.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Lead Scoring 98

Brandpoint

MAY 9, 2019

Picture the Grammys, but for PR professionals. Throughout the evening, 38 awards in total were presented to PR companies such as: Carmichael Lynch Relate, winning several awards for their work on projects such as Red Baron Solves Summer Mealtime Chaos. Brandpoint at the 2019 MN PRSA Classics Awards. The 2019 MN PRSA Classics Awards.

PR 110

PR Public Relations CPA Cost per Acquisition 110

Martech

FEBRUARY 28, 2024

Take the fashion retail category, where common queries include: “How to clean white sneakers.” These owned pieces of useful, consumer-relevant content can then be utilized in channels with less control but higher visibility, like social media, PR, ads and news. What is business casual?” “How How to shrink jeans.”

Trust Marketing 106

Trust Marketing Loyalty Ad Building Planning 106

Oktopost

FEBRUARY 16, 2022

Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Brightedge

MAY 16, 2021

Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. In it the authors describe the process of category creation and how to become a category king. Though marketing plays a big role, category creation has to be embraced by the whole company from the CEO down to have a chance.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Champion Communications

JUNE 30, 2020

These awards recognise the very best PR and communications professionals in London and the South East, decided by a panel of highly regarded industry experts. These nominations follow on from our success at the Corporate Content Awards where we won in three categories! Best use of data analytics’ category.

Campaigns 62

Campaigns PR Demand Generation B2B Sales 62

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Additional earned media definitions, according to PR professionals. “It’s You have not paid to be mentioned.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Onalytica B2B

AUGUST 23, 2017

Influencer marketing has become quite the buzzword, with many different definitions and forms- as you would expect in such a fast moving and evolving category that’s still nascent and fragmented. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Brandpoint

FEBRUARY 21, 2023

As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. What does the updated broadcast distribution network mean for PR professionals?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

ANNUITAS

JANUARY 7, 2019

of our respondents described their CMOs as “Brand, PR and product-focused” while the remainder categorized them as “Demand, sales and revenue-focused.”. Our internal buyer research saw our prospects placing their CMOs into one of two categories, either Brand-Focused or Revenue-Focused. “ 54.7%

CMO 164

CMO Demand Generation Business Correlation 164

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. The shifting legal issues surrounding generative AI and data security fears have made organizations slow to adopt AI or provide AI training to their employees.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. View it in the same category as spellcheckers or Grammarly.

Marketing AI 112

Marketing AI User-Generated Content Training Press 112

Webbiquity

MARCH 7, 2023

I don’t normally insert myself into blog posts here, but if I may do so in this case just as an example: I provide digital marketing services (category) to small-to-midsized B2B tech and professional services (ideal client profile) companies.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Martech

AUGUST 21, 2023

And it earned them a surprising amount of PR thanks to many publications covering the launchiversary (Search Engine Land was not among those, because there was nothing new to report to you). According to our official rankings for the search engine category, they were the #2 search engine with a little over 2% traffic share in the U.S.

Search Marketing 74

Search Marketing Search Engine Marketing CMO PR 74

Sprout Social

SEPTEMBER 18, 2023

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Marketing budget breakdown When crafting a comprehensive marketing budget, enterprises need to consider various categories that cover both marketing talent and technology.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

chiefmartech

JUNE 15, 2021

” What martech category was founded in Sleepy Hollow, NY? What did Emma’s parents say when she told them she got a job in martech? “We’re so happy to see our Em succeed!” ” What was Emma’s nickname, doing public relations at a channel management software company? “DAM.” Headless CMS.

Public Relations 94

Public Relations Marketing Management CMO PR 94

Sword and the Script | B2B

JANUARY 23, 2024

Identify things like: the top use cases for your category of software; the most common pitfalls; how executives interact with the solution; what team leaders need to know to build a business case; and technical requirements. It’s the best chance most companies have to influence the buying process further upstream.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Stevens & Tate

FEBRUARY 20, 2020

For example, PR helps maintain your reputation through winning audience approval. PR offers an excellent toolset for generating attention, whenever there is something newsworthy. They’re able to help maintain relationships with reporters and writers who routinely cover news about the company, product category, and industry.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Launch Marketing

DECEMBER 8, 2021

This piece highlights strategies for successfully launching a new product in a virtual environment including: Elements of the product launch preparation stage such as launch point decisions – event, video , PR, etc. Categories, characteristics and data points to include in personas. Research techniques to obtain key information.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118