category btob-marketing 
Customer Experience Matrix
OCTOBER 22, 2013
Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. According to the G2 figures, marketing automation users are in fact more enthusiastic about their choices than almost anyone else.
The Mx Group
JULY 3, 2018
CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Organizations are assessed on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more.
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Digital B2B Marketing
JUNE 19, 2012
That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Providing information as a service to your audience is at the heart of inbound marketing , it is no wonder this is such as important shift for marketers to make! According to new research from IDC, only 18.6%
NuSpark Consulting
JUNE 19, 2010
BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. The survey revealed a striking contrast between occasional and heavy Twitter marketers. To its enthusiasts, however, Twitter is a powerful channel.
Vision Edge Marketing
JANUARY 9, 2013
Keller coined the term customer-based brand equity as the “differential effect of brand knowledge customer response to marketing the brand.” Since most marketers will continue to have limited money, time, and people, it is important to be able to prioritize and allocate resources across the brand equity dimensions.
The Mx Group
MAY 18, 2018
In addition to being named one of the Best Places to Work in Illinois for five consecutive years, The Mx Group has been repeatedly recognized by Ad Age and BtoB Magazine as a top B2B agency. The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing.
Webbiquity
NOVEMBER 18, 2014
In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness.
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