The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. Here’s to another exciting year!

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. Scott is the VP of sales at a $50 million tech company. His team is great at closing deals, but lead prospecting is time-consuming and costly.

Ideal Customer Profiles 119

Ideal Customer Profiles Profiling Enterprise Management Work Management 119

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

MARCH 4, 2024

Worried that this change signals the end of effective advertising for your company? How to Move From a Transaction to a Partnership With Consumers Consumers still want to hear from companies. Consequently, their movement through your sales pipeline can be more customized, leading to higher conversions and loyalty. It doesn’t.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. Every company is different in industry, size, and goals but typically shares a similar desire of increasing revenue and brand success. KPIs should reflect company goals, segmented by campaign and time period. Lead Generation & Qualification.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. in the 55+ category. So, clearly, the platform has a lot of potential for B2B marketers. TikTok users are 1.3x

Lead Gen 116

Lead Gen Hubspot CRM Peer-to-peer 116

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

NOVEMBER 23, 2023

Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. Can you generate leads with content marketing? Content marketing generates leads because it helps to attract more potential customers to your business. Anyone can do this research.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Webbiquity

MARCH 7, 2023

As a result, they have high churn and difficulty generating referrals. As a consultant, you can play a key role in helping clients understand exactly what ChatGPT and other generative AI tools can, and can’t do , to support their marketing and business objectives. For lead generation, an eBook may be one tactic.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Marketing Insider Group

JUNE 1, 2021

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. How you get to ROI is different for every company. According to the CMI (Content Marketing Institute) 11th Annual B2B Content Marketing report , most content marketers are at 81 percent. Lead Generation Metrics.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. Effective lead generation Podcasts in B2B can serve multiple goals. Starting from brand awareness, where industry experts discuss prevalent problems, to becoming a demand generation tool.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

The Point

JUNE 24, 2022

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer? Meeting the Needs of the Self-Serve B2B Buyer Click To Tweet.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Account-based marketers don’t concern themselves with lead quantity.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Zoominfo

JULY 6, 2020

We talked about important subjects and grew as a company. Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing.

Zoominfo 264

Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

Webbiquity

JUNE 8, 2021

Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. For example, as a business’s email marketing tactics begin to generate more traffic than its PPC approach, it can use its planned budget to divert more resources to email marketing to capitalize on the shift.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Marketing Insider Group

OCTOBER 27, 2020

If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

The Point

FEBRUARY 28, 2023

Weaving that story into content, ads, and other campaign assets will help your company stand out. Certain lead generation programs – notably content syndication – tend to be popular uses of MDF funds because they’re perceived as easier to launch and manage and because they guarantee a tangible result to the sponsor.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. Each has its own target audience expertise and product preferences.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Navigate the Channel

MARCH 11, 2024

Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 trillion in 2026.”

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Top Rank Marketing

FEBRUARY 26, 2024

” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Hint: how about someone extends this model to other B2B segments, like manufacturing and financial services?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

sagefrog

JANUARY 3, 2024

Launched a New Website In June, we launched a clean and crisp new website to enhance its user-friendly interface, weave in updated branding elements, and share valuable B2B content with fellow marketers.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Binary Demand

JULY 26, 2023

Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons! In the realm of B2B, data refer to pertinent information concerning other businesses. If that’s the case, Business-to-Business data becomes a critical asset for you.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata saw over 100% increase in the number of customers and improved net retention by 3x. return on ad spend.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Biznology

JULY 2, 2018

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Company size.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? I’ve organized these by category: Data, campaigns, sales and strategy.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? Why do you need B2B Growth Marketing?

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Then we discuss the ongoing strategies successful companies use to scale long-term growth.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). That’s why the best account-based marketers are thinking about brand generation, not just demand generation. B2B buyers are still people.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Martech

OCTOBER 19, 2023

HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly. If my marketing team didn’t focus on new revenue, they wouldn’t be very concerned about the quantity of leads. Dig deeper: How to make revenue generation a company-wide effort 3.

Top of Funnel 128

Top of Funnel Planning Product Ad Frequency 128

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Directive Agency

APRIL 21, 2023

The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Ensure the directory ranks high on a search for “best (your primary software category).” They told us to expect 150-250 clicks/per month, but we got 35 clicks/per month and one bad lead/per month.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52