Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. It’s a huge screening factor.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. In this podcast, George B. ” 7 Reasons Marketing Return on Investment Is a Challenge.

Case Studies 91

Case Studies Case Study Studies ROI 91

The Lead Agency

MAY 25, 2023

The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before contacting a salesperson. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 290

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 290

Salesforce Marketing Cloud

JULY 1, 2020

When you’re on a website and see a survey, does it draw you in and engage you – even adding value to your experience? Although most don’t do this, well-executed survey campaigns should! The goal of a survey should be to engage the respondent and improve his or her future (and even current) brand experience. [.].

Case Study 52

Case Study Case Studies Customer Surveys Paid Search Agency 52

Sword and the Script | B2B

MAY 17, 2022

That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Marketing AI 121

Marketing AI Research Paid Search Agency Customer Surveys 121

Marketing Insider Group

MARCH 4, 2024

For instance, when a customer completes a survey, the results are zero-party data. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. study , contextual advertising around the world is expected to rise to $335.1 billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. It makes sense.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . The best way to do so would be to send out surveys and polls to your audience and provide them with incentives upon filling your forms. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Years ago, when I was studying for an MBA, the company 3M was a case study here.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 78

SmartBug Media

JANUARY 21, 2020

More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form. A great case study can help solidify to your audience that you’ve been there and done that for similar types of organizations and would love to bring them in on the action.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Zoominfo

NOVEMBER 18, 2019

In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . The Harvard Business Review conducted a study pre- and post-#MeToo to gain a quantifiable understanding of how the movement impacted workplace dynamics. MeToo and Gender Bias in the Workplace. Reduce turnover rates.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Footnotes: Reddit Custom Survey, U.S.,

Research 142

Research Loyalty Case Studies Communities 142

Marketing Insider Group

MARCH 2, 2020

While we like to think that buying decisions are based on logic and facts, that’s rarely the case. A Forrester and FocusVision study found that the way consumers feel is 1.5 Hear from Customers Directly with Surveys. Surveys allow you to clearly see the perspective of the customer. There is never a shortage of studies.

Case Studies 332

Case Studies Customer Surveys Trust Marketing Forrester 332

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Lead 249

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” All firm sizes were represented with mid-size firms having the largest survey participation.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Source: 2019 Content Preferences Survey Report.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! As this interactive content case study tells you.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. For instance, you can generate UGC from case studies, social posts, surveys, and testimonials. In the case of complex products, it’s important to stay simple, empathetic, and educational.

Marketing Strategy 228

Marketing Strategy Marketing & Strategy Work Management Product 228

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder. So, images and links are generally a no-go, but contact information is fine.

Email Marketing 133

Email Marketing Marketing Management Salesforce.com Deliverability 133

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Compared to surveys, which often occur at scale, interviews convey a sense of exclusivity because they occur one-on-one. You can use polls, surveys, email blasts, etc. Interviews.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Martech

JANUARY 10, 2024

It’s always better to show examples and case studies of the process and how it worked to solve a real-life business problem. She also illustrates her points with a case study. Please take this short survey so we can have your input on the state of martech salaries and careers. In your inbox.

Conference 123

Conference Tips Work Management Marketing Management 123

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. Conduct market research when traditional surveys are unavailable. They provide an understanding of the reasons and motivations behind consumer decisions.

Research 95

Research Case Studies Case Study Skype 95

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Gartner: 9.1%

Marketing Budget 91

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 91

Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Marketing Insider Group

JANUARY 13, 2021

A new study found that a majority of business executives agree that SEO does impact brand perception. A survey found that 51 percent of businesses feel this way. In some cases with a negative review, you may be able to turn the situation around with the right response but take it offline if possible to resolve the issue.

Marketing Management 330

Marketing Management Content Marketing Planning Content 330

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Optinmonster

JUNE 10, 2021

When user’s click on the CTA button in this floating bar campaign, they’ll see a survey embedded inside a popup. At the end of the survey, they’ll need to enter their email ID to get the results. The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster.

Case Study 66

Case Study Case Studies Studies Conversion Rate 66