Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Content4Demand

APRIL 24, 2020

Humans Respond to Stories How did humans pass on information that was important for survival before they could write? Jenny Coppola notes that nearly two million years passed between the time the first humans developed speech and they began to write. That’s why emotions play a big role in storytelling. They told stories.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing? Quick Takeaways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

JULY 6, 2020

If this is the case for your business, you’re missing out on a huge opportunity. Write your company information as a pitch, rather than a simple description. When you’re planning your LinkedIn content strategy, you need to decide which of these users you’re writing content for and what you hope to achieve. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Just about all companies are looking for marketers who excel at writing and storytelling.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Webbiquity

MARCH 8, 2012

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. While being attacked by a shark.

Storytelling 100

Storytelling PR Social Media Media 100

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. So make it count.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. This is something I’ve been thinking about a lot.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Sprout Social

SEPTEMBER 2, 2022

Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month. Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Price (at the time of writing): $97. Paid social media marketing training and resources. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

Contently

JUNE 1, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. While Hynek handles most of the editing and writes some articles herself, BlackRock’s content has become more robust and sophisticated due to the support Hynek receives from internal teams. “It Or Alberto and Nory.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? Case studies. Example 1: Woobox case study.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Anyword

FEBRUARY 16, 2022

Click the link below for a five-minute refresher on writing emails that rock it. With Anyword, you’ll spend more time marketing and less time writing, testing, and reiterating. Even a product that is indistinguishable from its competitors can be presented as something special – Absolut Vodka is a famous example of this.

Copywriting 56

Copywriting AIDA Marketing AI Lead Ranking 56

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Hinge Marketing

MARCH 1, 2023

In the hands of competent experts and content marketers, they present an excellent opportunity to accelerate marketing programs and streamline time-consuming workflows. The simple use cases are endless—not to mention the more advanced automation integrations that are rapidly being introduced to the marketplace. But there are risks too!

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

nDash

MARCH 16, 2022

I’m a former litigation attorney with a curious mind and a passion for writing. I write engaging, compelling, and informative content to help law firms tell clients what sets them apart and how their firm can help. I have a versatile skill set, and I write blogs, landing pages, practice area pages, and attorney bios. Tony Guise.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

Hubspot

APRIL 20, 2018

The positive, storytelling side of PR. So, in a sense, you can think of PR professionals as storytellers. A PR specialist might ask a reporter to write a story about this accomplishment to spread the news to the public. PR isn’t just used for positive storytelling. Hang with me -- let’s break it down.

Public Relations 100

Public Relations PR Storytelling Press 100

SmartBrief - Marketing

OCTOBER 2, 2023

As storytellers of our brands, marketers play a central role in company diversity and inclusion initiatives throughout the entire organization. As a starting point, we suggest conducting an audit of client-facing and audience-facing assets such as websites, presentation decks, and collateral. Marketers are falling short.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Liveintent

SEPTEMBER 23, 2020

This means that online users are spending time reading and interacting with content, presenting a golden opportunity for digital publishers to polish up older content and ramp up the production of new content that readers want right now. Include customer profiles or business case studies on your site.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. We need to be ready to be critiqued and questioned about our writing decisions. Writing concise content is tough but is a skill that copywriters possess. Need a fresh-eye?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Content Standard

JULY 28, 2016

My colleagues writing about the Content Marketing Continuum have examined how story form can be used to transform your marketing process. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Standard

MARCH 13, 2015

Novak is a great storyteller. From producing The Office to writing The Book with No Pictures , Novak has demonstrated his ability to create engaging, humorous stories that truly connect with his audience. As we marketers delve deeper into storytelling, there’s a lot of new territory. Know Your Audience.

Storytelling 40

Storytelling Thought Leadership Newsletter Rules 40

ClearVoice

NOVEMBER 14, 2022

Have a clear purpose when writing content. Add great stories to your blog writing. You’ve probably heard a lot about storytelling in marketing over the last few years because it makes your content writing more engaging and memorable. Storytelling creates connections and builds customer loyalty.

Content 52

Content Storytelling SEO Case Studies 52

Hinge Marketing

FEBRUARY 27, 2020

But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Digital Advertisements. Creative Ad Copy — Calling Don Draper.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

nDash

FEBRUARY 23, 2022

My path to writing has been an uncommon one. So writing seemed like the most obvious outlet for that, and I would love to help you share your knowledge with your readers, or share some of my own. There’s no better feeling than writing a story and seeing it come to life through the use of digital platforms that measure KPIs.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet.

Work Management 104

Work Management Storytelling Business Differentiation 104

Circle Studio

MARCH 12, 2020

Everybody Writes. In today’s content-driven marketing, writing (and the written word) matters more now than every before. Find out more: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Find out more: X: The Experience When Business Meets Design. The Power of Moments. Building a StoryBrand.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78