The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Intranet 2.0. Case Studies. Intranet 2.0. Content Migration. Content Management (CMS). Convergence. Governance. Human Resources. Information Architecture. Internal Communications. Knowledge Management. Multimedia. Technology Vendors. For more intranet news visit www.IntranetReport.com.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Anything Goes Marketing

DECEMBER 3, 2006

Well if you're into online marketing and you're down with web 2.0. you know that producing new content that is engaging and entertaining is critical to generating increased web traffic and conversions. What you're creating is a living and breathing case study that is much more enjoyable then reading marketing-speak.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

NuSpark Consulting

JUNE 26, 2010

Have a pipeline of content ready for implementation- white papers, case studies, webinars, newsletters, surveys, etc. Tags: Marketing Automation Marketing Strategy Lead nurturing. Ensure your current database is cleaned and optimized for the newer system. Have a specific editorial calendar grouped for each audience segment.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Ranking 100

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. about the transformation of government by Web 2.0/Enterprise Enterprise 2.0. Peter Dorfman commented on The Paradox of Web 2.0 : Patience, lyn commented on From OJT to DVD: Knowledge Management and the Emerging Generations : It seems w. Enter your email address: Tag Cloud.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Slideshare.net (beta).

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Lead 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Ambal's Amusings

JANUARY 28, 2010

More businesses will embrace social media as the case studies and proven ROI cases surface. Because women are natural networkers and absolutely love the web 2.0 Tags: ClickInsights: Expert Interviews. That said, the biggest changes I see in social media are evolutionary rather than revolutionary.

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. One-size-fits-all site content will not help you engage. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Veredict : Those new to Marketing Experiments are in for a treat. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Marketing Insider Group

MAY 12, 2010

Whatever you do, do not assume that product brochures, customer case studies, or articles written by your boss will resonate. If you need to create content – research the top trending keywords, article titles, and customer pain points. Ask your partners. Ask your current customers. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

OCTOBER 26, 2009

Social Tagging. Tags: Web 2.0 Twitter 101, Part 2 by Search Engine Watch Ron Jones reviews popular Twitter tools, offers tips on finding the right people to follow while growing your own following, and provides a basic guide to understanding Twitter lingo. This post is an excellent starting point for those new to Twitter.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

The Effective Marketer

JULY 21, 2009

The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Great post and thanks again. United States License. United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

JANUARY 25, 2010

One, without fail, there is case study after case study available pointing to the ROI of marketing automation — when implemented in parallel with change management. Tags: b2bmarketing. Operational efficiency is important, but it is not the greatest challenge B2B marketers are facing today.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 Jason Baer Thanks very much for the kind words. Those type of comments are why I do it.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Buzz Marketing for Technology

JUNE 27, 2008

Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Collaboration 2.0. Enterprise Web 2.0. Hardware 2.0. Tags: IM , Microsoft Corp. Wireless & Telecom. March 14th, 2008. Six degrees of separation in instant messaging. BriefingsDirect. The Core Truth.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

WebMarketCentral

JANUARY 28, 2009

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. Social Tagging Web Marketing. Tags: Web 2.0

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

NOVEMBER 12, 2008

MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial). But there are limits." Like your morning run.).

Twitter 20

Twitter SEM Tools Practices 20

Online Marketing Institute

JUNE 15, 2009

Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. Do recommend any second-tier tactics in these cases, or should we diregard them entirely? Ruby Web says: September 9, 2008 at 2:53 am Great article. Tags: b2bmarketing.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Accentures View on Web 2.0 Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. blackberry. employment. Innovation. job search. leadership.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Make sure you cover each buying stage.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

KoMarketing Associates

MARCH 29, 2016

Slideshare , for those who are unfamiliar with the platform, is a Web 2.0 Users are able to ‘optimize’ uploads by using target keywords within the title, description, and tags. Go beyond a blog post, an infographic, and a case study. More specifically, I want to focus on the relationship between SEO and Slideshare.

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

WebMarketCentral

MAY 26, 2009

Social Tagging. Tags: Web 2.0

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. 237 posts from The Drama 2.0 Tags: b2bmarketing. As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Marketing Insider Group

SEPTEMBER 30, 2010

Just think of webinars, case studies, etc. The marketing team could move into more of an inside sales role which is what a lot of the marketing content fits anyway. that marketing produces. Those are new versions of sales tools, not marketing.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Convince & Convert

APRIL 22, 2010

link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. Great analogy with Web 2.0. You have to be your own case study.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130