Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Video case study. The stats back this up. Same with golf balls, glow sticks, and iPhones. Live-streams/presentations. Q&A videos. Video product tour.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Facebook is likely the largest live streaming social media platform, outside of YouTube. Post engagement for live videos was 178% higher than average.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Convince & Convert

DECEMBER 1, 2015

Great, detailed stats are included, and it’s easy to run A/B tests. Pick the color, font, size, and arrangement of your related items, and you receive detailed daily stats reports. YouTube Video Cards. Here’s a case study on that, as well as the official Facebook how-to. The Manipurated one below.)

Webinar Metrics 114

Webinar Metrics Youtube Stats Facebook 114

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Engagio

DECEMBER 20, 2018

Watch video on YouTube ). We updated almost 70% of the guide with new stats, new case studies, new metrics, and most importantly new best practices. Here’s Jon. TRANSCRIPT : Brandon: So today we are very excited to launch The Clear and Complete Guide to Account Based Marketing, edition number two.

Account Based Marketing 48

Account Based Marketing ABM Case Study Case Studies 48

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Martech Advisor

JANUARY 2, 2020

I’m okay with watching/liking on Netflix or Youtube because I know that they are taking that data and using it to give me more of what I enjoy watching. Translating that to theB2B use case, we have to use the data we have and give them the content experience they want.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

TrustRadius Marketing

APRIL 13, 2022

You’ll see their case studies stats quoted in many SMM articles. Their platform does have robust resources like case studies, webinars, templates, and guides. For YouTube, you want to have higher-quality ads. This is because most YouTube ads are commercials but there are masthead ads as well.

Paid Content 52

Paid Content Social Media Pricing Price 52

Salesforce Marketing Cloud

OCTOBER 20, 2021

But depending on your audience, other sites may be equally as valuable (or moreso), including Amazon , Reddit , Yelp , YouTube , Instagram , and others that have their own SEO strategies. As the stats prove, people searching locally are potential customers waiting to be converted. Do you have any case studies of similar projects?

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. Likewise, this video shows up in YouTube in the #1 position for that search term. Get Case Study.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision , a free online content marketing kit. .

Skype 118

Skype Social Media Communities Case Study 118

Convince & Convert

FEBRUARY 24, 2012

I grabbed the footage on my iPhone and loaded it up on YouTube. And after loading the video to my YouTube channel I ran through my mental check list to optimize the title, description, tags etc. Pretty good stats as Crystal Light’s YouTube video only had 1,490 hits and they’d loaded their video 13 days before I did.

Paid Search Agency 123

Paid Search Agency Youtube Advertising Agencies Social Media 123

Strategic-IC

JUNE 19, 2018

It’s worth taking the time to map your content to each stage of the buyer’s journey; video can be used to generate awareness, as consideration nurture content and to help buyers make decisions (for example, a product demo, a short summary video from a sales rep in an email, or video case study). Relevancy is Everything.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Optinmonster

FEBRUARY 15, 2024

Invest in Case Studies Like OptinMonster 13. These include customer reviews, testimonials, and case studies. Here are some stats: Websites with customer reviews see a 67% higher eCommerce conversion rate than websites where customers don’t see reviews. Show Fast-Selling Products Like Maurices 9.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

SnapApp

FEBRUARY 28, 2018

Check out these stats: 39% of respondents in an Edelman study said thought leadership got companies invited to submit an RFP for work — and 47% said it played a role in awarding those contracts. Think in terms of voice, data, case studies and more. Decide how far you’ll go with this and what it will look like.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

LEADership

NOVEMBER 1, 2013

What’s more, 73% of B2B companies in the Content Marketing Institute study admit to increasing their content marketing from last year; 42% believe content marketing has been an effective route. Case studies – 73%. The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%). Social media – 87%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Buffer

DECEMBER 10, 2018

Brian : The stats supporting the effectiveness of video marketing go on and on. Social media, your website, YouTube , you name it. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. It’s common across B2B and B2C! Utilizing product tutorials.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Ambal's Amusings

JANUARY 28, 2010

More businesses will embrace social media as the case studies and proven ROI cases surface. Stats have shown how people are wanting to receive and absorb their information and video and audio seem to be shining through. Youtube Channel url, facebook url, fanpage url, twitter url, blog url.

Social Media 100

Social Media Social Marketing Media Web 2.0 100

BenchmarkONE

NOVEMBER 21, 2019

49% of agencies are managing ads on YouTube. Judging from the stats above, we say set your sights on platforms like Google, Facebook, and Instagram, and only manage ads on platforms like Yahoo! 3% say it’s case studies. Still, it’s not the only platform agencies are paying attention to. 5% say it’s videos.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Convince & Convert

JUNE 8, 2012

Social Media Stat of the Week: Only 33% of Americans Have Followed a Company in Social Media. Lots of stats, in fact we’ll have a blog post on Convince and Convert, in about it this week. I think about, as I said, I was shocked when I saw that stat this morning. Scott : I heard YouTube makes video viral.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . Modern B2B Buyers and the Big Shift in Behavior. This is where you nudge buyers off the fence.

Buy 70

Buy Process B2B Peer-to-peer 70

Webbiquity

DECEMBER 1, 2015

Followers value images, videos, and case studies as the most valued content from brands on social media. Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. Social Content Stats and Facts.

Social Media 100

Social Media Stats Media Emarketing 100

Online Marketing Institute

JUNE 25, 2009

(Great article by @GalenDY): [link] #b2b May 20, 2009 - reply - retweet Twitter for Business Case Study: @B2BOnlineMktg at 90 days |. Part three of the case study of Business.coms @B2BOnlineMktg Twitter account targeting B2B online marketers. Includes key stats, top posts and how to.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. Research before you invest, and the returns will surely be better. Don’t put all your eggs in the same basket. Just start analysing.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

APRIL 17, 2012

User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. If someone tweets something positive about you, now you can embed that tweet on your product or case study pages (or elsewhere) to add credibility and emphasize User Social Proof.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Sprout Social

FEBRUARY 15, 2017

Just like any other social network, YouTube has its own space for businesses to create communities. But on YouTube, it’s essential to learn how to get more subscribers. In case you’re curious, YouTube subscribers are exactly like your other social media followers. On a platform like YouTube, shareability is everything.

Youtube 73

Youtube Tips Case Studies Lead Ranking 73

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. Content Marketing Stats. Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. Case studies: 32% increase. Our Sites: Content Marketing Institute. Content Marketing World. SocialTract. Skip to content. Benefactors. Original Research. Contributors.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Single Grain

FEBRUARY 15, 2022

For the full updating guidelines (which aren't all necessary for a content refresh) we use at Single Grain, check out Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]. Step 4: Embed a YouTube Video Where Appropriate . Dive Deeper: How to Implement Internal Linking for SEO (Step-by-Step).

Traffic 98

Traffic Organization CTR Cold Calling 98

Contently

APRIL 18, 2023

Eye-Opening Content Marketing ROI Statistics If you don’t yet have the data behind your own organization’s ROI calculations, these stats can help you make a compelling argument to stakeholders that content marketing is worth the investment: Content marketing can generate 3x the leads as traditional marketing yet cost 62 percent less.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Buzz Marketing for Technology

JUNE 27, 2008

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. 150 favorites | 3621 downloads | 64 embeds ( Stats ). Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Sprout Social

MARCH 13, 2017

We use a similar approach with our customer case studies, like this one from Trello. If your demographic is senior citizens getting ready for retirement, teaming up with the latest teenage YouTube star might not be the best fit. Just saying “I liked the product” is too broad. That means knowing your audience.

Paid Content 111

Paid Content Conversion Work Management Paid Search Agency 111

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. YouTube Marketers don’t usually think of YouTube as a growth hacking tool because of its perception as the most popular video streaming website. Its paid plans start at $129.95

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115