Optinmonster

JANUARY 19, 2023

You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Sword and the Script | B2B

JUNE 15, 2021

As a result, B2B marketing writers turn to analytics and social media to inform their writing. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does. Really dive into industry surveys.

Contact Marketing 77

Contact Marketing Customer Surveys Contacts B2B Marketing 77

nDash

DECEMBER 23, 2021

Social Media Strategies Summit. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America. Host: Rising Media. Social Media Marketing World 2022. Host: Social Media Examiner.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Heinz Marketing

JUNE 21, 2023

So, for all you B2B marketers and leaders out there, here are 4 key strategies to shift your focus toward while navigating this journey. Start with powerful case studies. Collecting feedback, through surveys, social media, or direct communication, empowers your customers by giving them a voice.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies Paid Search Agency 100

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Fortunately, a game-changing tool is transforming how businesses approach their marketing and sales strategies – intent data. Intent data adds efficiency to your sales pipeline.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 128

Social Media Media Blogger Co-Registration 128

Zoominfo

JANUARY 29, 2018

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Social Media Marketing Tips for Event Planners.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

ClearVoice

AUGUST 14, 2023

Traditional vs. modern recruitment strategies Traditionally, talent acquisition primarily revolved around job listings and recruitment agencies. You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Marketing Insider Group

JULY 28, 2020

Provide with sales with contextual content and commercial insights and a strategy on how to use the content to nurture relationships and transition buyers. Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level.

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. With the influx of information on social media, users often have short attention spans.

Social Media 244

Social Media Marketing AI Trends Peer-to-peer 244

Optinmonster

APRIL 6, 2023

133 Email CTA Examples That Convert Like Crazy Increase Conversions by Improving Email CTAs What’s a CTA in Email Marketing? Typically, email CTAs are designed to be eye-catching, appealing, and hard to miss. Read our case study on How Escola EDTI Increased Conversions by 500% Using Split Testing.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Vision6

DECEMBER 17, 2023

We’ll be running through why lead generation is vital to any marketing campaigns, but most importantly we’ll explore lead generating strategies that target quality over quantity. Companies that have an effective lead nurturing strategy generate 50% more sales-ready leads, and they do it for 33% less of the cost.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Optinmonster

FEBRUARY 6, 2023

Digital products are a useful lead generation strategy for service-based businesses. Customers who buy the template are most likely planning a wedding, and thus the target audience for the wedding planner’s services. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product.

Examples 91

Examples Product Work Management Marketing Management 91

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Biznology

MAY 29, 2013

What website strategies should you pursue for business marketing? Not only will you advance your business goals with these strategies, you’ll also improve your SEO findability. By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Kapost

AUGUST 16, 2016

She adds, “Did you know it also comes with implementation strategy?”. They oftentimes need consulting around their strategy and process before we plug things into the actual platform. They have a lot of tools to measure email opens and social media, but it remains a challenge to determine if this eBook performed better than that eBook.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Software 48

ConvertKit

APRIL 21, 2019

So how do we go about building more value into our email marketing strategy? A good place to start is by thinking about how you can provide value before someone becomes an email subscriber. You’ll need to heighten the engagement of your email list to calculate the ROI of your email marketing efforts. Case Study.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

ConvertKit

APRIL 21, 2019

So how do we go about building more value into our email marketing strategy? A good place to start is by thinking about how you can provide value before someone becomes an email subscriber. You’ll need to heighten the engagement of your email list to calculate the ROI of your email marketing efforts. Case Study.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Terminus

OCTOBER 29, 2021

Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts (TOPO) In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV).

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Launch Marketing

MAY 1, 2024

Even before that, a successful campaign starts with a well-defined campaign strategy. In this blog, we reveal the key steps for developing a marketing campaign strategy that will deliver off-the-charts campaign results. Defining a campaign objective guides your marketing strategy and informs you of what tactics to include.

Paid Content 116

Paid Content Campaigns Account Based Marketing Marketing Strategy 116

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. A content marketing strategy is the roadmap for all your content efforts. Image: CMI.

Template 310

Template Marketing & Strategy Marketing Strategy Content Marketing 310

ClearVoice

JANUARY 29, 2024

LEGO Ideas has several key elements: Users showcasing their creativity Online promotion to gain support for ideas Public voting to gauge user preferences LEGO integrating user-generated content (UGC) into its marketing and product development strategies No wonder LEGO is such a household name.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Optinmonster

MARCH 13, 2024

Here’s a quick summary of the social media campaign we created to promote the Black Friday sale: First, we created an offer we knew our audience would love: a chance to win a brand-new 13-inch Macbook Pro. To enter the giveaway contest, people had 2 options: They either had to share the contest on social media platforms.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

Adobe Experience Cloud Blog

MAY 19, 2014

There were two fantastic keynotes, 14 sessions (on topics ranging from social media intelligence to taking your marketing global), and over 2,800 attendees…were you one of them? According to Microsoft Research, marketers have roughly 10 seconds to convince website visitors that your product/services are relevant to their needs.

Multi-Channel 48

Multi-Channel Marketo Mobile Advertising Cross-Selling 48

ClearVoice

JULY 26, 2023

We’ll hone in on strategies like: Storytelling Thought leadership Case studies and success stories Top content marketing strategies for AI and machine learning startups AI and ML startups — and other organizations in the tech and SaaS industry — can benefit from the following content marketing techniques to grow their business.

Marketing AI 97

Marketing AI Startups Webinar Metrics Marketing Strategy 97

ConvertKit

FEBRUARY 16, 2021

Frequent shares of the free email course on Twitter. As subscribers progress through the email course, they keep replying, completing the homework for the day, and sharing on social media. What makes Monica’s email course such a powerful, engaging lead magnet? Free email course. Onboarding emails.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Ambal's Amusings

FEBRUARY 4, 2010

In a recent study that was conducted by Information Week, one of the top white paper attributes that business executives are seeking is “minimal marketing” With this target audience, short (2-4 page) white papers have only enough room to feature product/solution attributes and benefits. ” Stephanie Tilton's Bio.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 79% of buyers say they will share information in exchange for webinars ( source ) 44% of marketers have hosted or participated in a webinar. Five Webinar Lead Generation Tactics 1.

Lead Ranking 100

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 100

Only B2B

MARCH 6, 2023

These methods include hosting webinars, creating referral programs, leveraging social media, attending industry conferences, using influencer marketing, offering free trials, creating a podcast, conducting surveys, and creating interactive content.

Sales Qualified Leads 118

Sales Qualified Leads High Quality Lead Sales Leads B2B Sales 118

SalesIntel

MAY 7, 2024

From AI’s evolving role in content creation to navigating the world of social media, we will explore the trends to look out for in content marketing. B2B content marketing involves creating and sharing valuable content, such as industry articles, blog posts, videos, whitepapers, case studies, or social media posts.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

ClearVoice

AUGUST 14, 2023

This creates an opportunity for cybersecurity companies to educate their audiences through helpful, informative content — and increase adoption rates for their solutions while they’re at it. Social media: Use social media platforms like LinkedIn and Facebook to share content, engage with your audience, and build a community.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Binary Demand

JUNE 3, 2024

Content asset identification: Once your strategy is defined, it’s time for execution. Identify the specific content assets needed at each funnel stage, such as webinars, whitepapers, or workshops. Testing and iteration: Building your B2B sales funnel strategy is just the beginning; ongoing testing and iteration are essential.

Top of Funnel 52

Top of Funnel B2B Sales Marketing Management B2B 52

SpotMe Blog

MAY 4, 2021

Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Exciting content such as virtual tours and workshops are also becoming common in the digital event world. In addition to conferences, other virtual event types include: Webinars. Trade shows.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Hubspot

JULY 23, 2012

Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. During the webinar, we had loads of excellent questions come in on Twitter and through the webinar chat page. After all, isn’t that how this whole social media phenomenon started to begin with?

Linkedin 28

Linkedin Work Management Marketing Management Planning 28