KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Case studies (86%). In fact, survey findings reveal software marketers outsource content creation more frequently (54%) than their B2B peers (43%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

APRIL 7, 2014

In addition to more exposure, sitelinks give advertisers the chance to show their audience additional pages and resources on their website that the user may have not known were available. Search Engine Advertising Search Engine Marketing Blog' Benefits of Sitelinks.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KEO Marketing

AUGUST 22, 2017

Founded in 2002, the American Business Awards commemorate organizations around the world that excel in all areas of business including management, marketing, public relations, customer service, human resources, new product, IT, web site, and more. About KEO Marketing Inc.

Work Management 48

Work Management Design Marketing Websites Advertising Agencies 48

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Televerde

DECEMBER 14, 2020

However, with an evolving digital landscape and traditional channels still in your back pocket, it can be difficult to identify what lead sources you should focus on relative to your budget and resources. Content Marketing. Content marketing is the bread and butter of your lead generation strategy. Organic Search.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

B to B 120

B to B netFactor Media SEM 120

KEO Marketing

AUGUST 30, 2017

This blog post explores five effective technology content marketing strategies that can help you better reach your mark. Ask Your B2B Technology Marketing Agency These Questions. Check out our Industry Insights articles, Marketer’s Guides , Case Studies , New & Events , and much more. Looking for More?

Paid Search Agency 48

Paid Search Agency Budget Programs Advertising Agencies Companies 48

Parse.ly

JULY 21, 2022

For example, A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes launched soon after Apple and Google announced new restrictions on consumer tracking. This resource unpacks how ecommerce brands can change their approach to effectively market their brand without third-party data. 7 min 31 sec video.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Digital marketing expenditures are expected to increase to 35%, with search engine marketing comprising the largest share of the budget. Finding Digital Marketing Experts .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

KEO Marketing

AUGUST 28, 2017

When it comes to the business to business (B2B) technology industry, it can be challenging to devote the time, energy, and resources to the marketing necessary to ensure the continued growth of your company. Next, it is important to focus on your particular industry. 3) How often will your company connect with my team?

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 48

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

KoMarketing Associates

DECEMBER 30, 2013

5 Critical Components of Successful B2B SEO Content Marketing Execution. 25 Questions To Ask When Executing B2B Content Marketing Campaigns. A Case Study In B2B SEO Keyword Analysis. Here are two resources we wrote about LinkedIn over the past year. Search Engine Marketing Blog'

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Single Grain

APRIL 20, 2023

In this post, we’ll go through six of our inbound marketing case studies to showcase the utility and effectiveness of inbound marketing tactics and strategy — and hopefully inspire your own strategy. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

KoMarketing Associates

DECEMBER 19, 2013

Well thought out and orchestrated post on how search marketers need to think about more than just rank but in providing greater value and impact when they do gain visibility (and clicks). And a couple really solid curated lists of resources worth mentioning: 54 Google Analytics Resources – The 2013 Edition.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MARCH 7, 2013

BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Marketing Sherpa (@MarketingSherpa). ” Follow Marketing Sherpa at https://twitter.com/MarketingSherpa. Savvy B2B Marketing (@Savvy_B2B). Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

MARCH 20, 2018

In my opinion, it is virtually impossible to resource enough time, talent and treasure to engage meaningfully with enough people, enough influencers, enough bloggers, to result in the sort of impact required to move the needle with any level of immediacy or timeliness.” ” Mizuno running long tail outreach marketing case study.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

FEBRUARY 27, 2024

They are likely looking for resources to learn about possible solutions. Often, this includes resources such as articles, eBooks, and whitepapers. Budget Allocate your resources wisely. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Planning 240

Planning Campaigns Advertising Agencies Paid Search Agency 240

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

KoMarketing Associates

JULY 21, 2015

In this post, we’ll go through each factor, explaining their importance and influence on search engine marketing and lead generation success. The hard part is finding (or creating) something at your company that you can offer for free and/or that is truly compelling and valuable (IE, the content marketing asset).

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Content Standard

JULY 11, 2019

This angle is relevant to its audience, given that it educates on the broader topics of SEO, search engine marketing, and social media.” For example, in the case study above, we decided to focus on wireless technology. One option was how to develop a wireless network.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

QuanticMind

JUNE 27, 2016

Same Resources, More Complexity, Bigger Opportunities. It was a sold-out show: 1,600 of the smartest minds in SEO and SEM came together to share case studies, unveil new technologies, and start discussions for next year. As expected, #SMX Advanced 2016 gave rise to some great discussions. What’s next?

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

KoMarketing Associates

MAY 31, 2012

whitepapers, articles, case studies, etc.) or having a dedicated person or persons on staff to write new content—you can find ways around the overall time commitment discouraging to many marketers. But that needn’t be a barrier to social media success.

Social Media 120

Social Media Media Work Management Marketing Management 120

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

ClearVoice

MARCH 26, 2020

If you dig deep, you’ll realize you have ample friends in the content marketing community ready and willing to assist in your content creation efforts. We know coming up with ideas and executing them in a way that makes sense within your content strategy and content planning can be tough when working with limited resources.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. Offer tested content that meets well-defined prospect needs.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Launch Marketing

DECEMBER 27, 2023

Content for manufacturers is most commonly found in the form of a whitepaper, use case, case study, article, blog post, video, eBook, webinar or infographic. Learn more about the different types of content resources and how to select the right asset for your audience.

Lead Scoring 105

Lead Scoring Lead Ranking Webinar Metrics Generation 105

Marketing Insider Group

JUNE 30, 2020

The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). You can publish as many as you want, but a minimum of two per year is good for most companies (if you have the resources to do so).

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

JUNE 26, 2019

The lowest cost plan -- targeted to freelancers, startups, and small businesses -- includes SEMRush’s PPC, search engine optimization, and search engine marketing tools. If you’re a marketer at an agency or large company, you might prefer an enterprise software that has all the necessary management tools in one.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

QuanticMind

OCTOBER 30, 2018

Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. QuanticMind saw a great case study of this in practice at SMX West 2017.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Spiralytics

NOVEMBER 20, 2022

Social media marketers also work hand in hand with a company’s entire marketing department to align their message on all platforms, thus creating consistency for the brand’s storytelling. Inventive Media’s digital media program comprises 4 courses, which are: Digital Marketing Fundamentals. Google Ads.

Course 118

Course Training Paid Content Paid Search Agency 118

QuanticMind

MAY 23, 2019

To check out the full story of how the QuanticMind RPC model drove these record numbers, check out the full case-study. The goal of any marketer should be to track what tactics and which initiatives are leading to customer acquisition, sales, and the metric that counts: revenue. Success stories like this are numerous.

PPC 40

PPC Advertisements Advertising SEM 40

Buzz Marketing for Technology

JUNE 27, 2008

More / Register » Learn more about the CIO Executive Council » RESOURCE CENTER. Resource Alerts. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Search Engine Marketing. Customer Case Study: 156 Percent ROI with HP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Seth’s Blog. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

NOVEMBER 8, 2010

Related topics: Online Networks , New Tech , Media Department , PR , Promotions , Online , Research , Measurement/Analytics , Integrated/Cross-Media/Convergence , Branding , Blogs , Interactive , Business-to-Business , Campaigns of Note , E-Commerce , Demographics , Direct , Share May 28-10 Related Stories Marketers Plan 2010 Increases in Social Media, (..)

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40