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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

The power of influencers can turn a brand into a phenomenon and a product into a movement. The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market.

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Vendor Software Selection Criteria 2022

TrustRadius Marketing

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

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Unleashing the Power of AI-Driven Content Creation

Webbiquity

While AI still won’t take your marketing job , it can help you be more productive. Readers want to hear about your own experiences or case studies in your blog posts. Content Marketing You can also use AI to create marketing material for your website or in product descriptions. What Exactly Is AI for Content?

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Better B2B segmentation: Four steps and a case study

Savanta

This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. Follow me on Twitter: @andydalg. B2B segmentation in practice: A case study. Although its solutions are diverse, Sage is possibly best known for one thing – accounting software for SMEs. Enjoying this post?

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. So, before pitching your product, your first step should be to establish your unique value proposition. How can you prove the quality of your product?

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7 Content Marketing Solutions for HR Teams and Leaders

Scoop.it

HCM software also empowers business-wide collaboration – allowing employees to exchange knowledge and work together on passion projects or cross-functional initiatives. Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.