Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. Course highlights. Mode of Learning: Online bootcamp. Course Duration: Six months.

Course 105

Course Paid Content Marketing Analytics Tools Work Management 105

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is PPC? What is SEO? Drawbacks of SEO-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Outgrow

MAY 28, 2020

Case Study: At this hour of crisis, due to the breakout of the COVID-19 , we have no choice but to stay at home. Case Study: Coca-cola wanted to send a sweet message of solidarity to the Muslims fasting during Ramadan. Case Study: In the Middle East, everyone was familiar with the brand McLaren.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

SmartBug Media

MARCH 19, 2021

Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. Audio ads on YouTube expand reach and grow brand awareness.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

BenchmarkONE

NOVEMBER 10, 2022

Lots of marketers turn to social media and Youtube. This resource can be in any format – video, case study, eBook, template, white paper, or product trial. Promote your lead magnet and use social media marketing and PPC campaigns to send high-quality traffic to the page. Lead Magnet Funnel. Live Demo Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

QuanticMind

APRIL 9, 2020

This includes optimizing data-driven PPC campaigns to help reach target audiences through search ads. Providing AdWords certified specialists and software tools to automate and optimize PPC bidding. May also include YouTube video marketing and paid social media ads. Social Media. Public Relations.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. The statistics are evident; B2B usage is on the rise. Match offers with target audience.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Excelsior Research

JUNE 28, 2021

Case Studies: Case studies are break downs of the process a business helps customers achieve their desired results. Case studies gives sense of clarity and assurance in minds of customers that they can approach you with their problems. It gives glimpse of what a company’s content in a brief time.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. And you’ll make plenty of mistakes along the way.

Paid Content 59

Paid Content PPC Consulting Paid Search Agency 59

Hubspot

AUGUST 7, 2018

Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. SEO: Moz’s case study for Pipedrive, a sales CRM. SEO: Brian Dean’s YouTube strategy. Initially, Dean admits his YouTube account struggled to get any views. Image courtesy of ABC7 News.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

accelerate agency

AUGUST 15, 2021

Look for SEO agencies that have case studies that fit with your company’s needs. . Over 70% of marketers consider SEO to be a more effective strategy than PPC advertising . Look at past performance: This requires you to look at case studies and online reviews. Why is SEO important for B2B?

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

BenchmarkONE

NOVEMBER 21, 2019

How They Use Paid Ads: PPC Spending. While much of marketing focuses on organic growth, there’s no underestimating the continued importance of PPC ads. 64% of agencies are managing more PPC spending in 2019 than they did in 2018 , which suggests that — like it or not — paid search is still as critical as organic.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Valasys

MARCH 5, 2020

Also, creating evergreen content & seasonal analysis & case studies both will be important for marketers. Integrate Your SEO & PPC Efforts: Traffic from organic SEO is free whereas for PPC traffic you have to pay some coast with each click that happens.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Directive Agency

JULY 31, 2023

Slacks Client Testimonial Mockumentary “So Yeah, We Tried Slack” We’ve all watched a customer case study; the issue is they all look the same. This video content on YouTube has 1.3 Leveraging Customer Testimonials and Case Studies People trust people, and therefore, buy things that other people like.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

markempa

FEBRUARY 18, 2009

Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs. There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

TrustRadius Marketing

APRIL 13, 2022

You’ll see their case studies stats quoted in many SMM articles. Their platform does have robust resources like case studies, webinars, templates, and guides. Those are pay-per-click PPC ads. For YouTube, you want to have higher-quality ads. To see the different types of YouTube ads go here.

Paid Content 52

Paid Content Social Media Pricing Price 52

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Valasys

JULY 31, 2023

If you’re a cybersecurity company, partnering with a renowned cybersecurity expert on YouTube can introduce your services to a wider audience concerned about online security. Pay Per Click (PPC) Marketing: Picture running targeted online ads on platforms like Google, LinkedIn, or Facebook.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Hubspot

APRIL 9, 2020

Additionally, if you're interested in creating video content to market your product within a number of industries, you can also upload and launch optimized video ads to YouTube. According to the case study, the company was able to upsell many contacts through this process. Test out contact list retargeting.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Valasys

MARCH 2, 2020

According to a case study by Google from eCommerce tire retailer Triento, implementation of remarketing strategies in Google Ads allowed Tirendo to increase its sales through paid ad campaigns by 22%. These tips can specifically help marketers boost their omnihannel PPC remarketing endeavors.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Directive Agency

SEPTEMBER 7, 2018

Subscribe to YouTube! Even though there is this myth that “ PPC happens quickly ” (which we try to dispel here and add clarity to) — in general, SEO and PPC take time to really impact a business. Not every SEO or PPC person is a master at Excel or really understands a high-level BI or run data analysis.

Search Marketing 40

Search Marketing Paid Search Agency Video Marketing Work Management 40

Moz

JUNE 23, 2020

In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Envy

SEPTEMBER 24, 2020

When used correctly, PPC has the potential to accelerate up business growth by turning on the MQL tap. In the wrong hands, PPC can be a money pit that leads to despair and wasted marketing budgets. We’ve all heard the complaints that PPC is disruptive outbound marketing, but we believe it’s just misunderstood.

PPC 118

PPC Top of Funnel B2B Marketing Paid Search Agency 118

SnapApp

NOVEMBER 1, 2016

Search Engine PPC. Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs. However, there are paid options beyond this realm that help potential customers discover resources.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Moz

JUNE 23, 2020

In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Directive Agency

JULY 23, 2020

There are a variety of advertising channels that are effective during this stage, such as: YouTube ads. They are reading case studies, asking their peers for recommendations, and reading online reviews. One way to do this is through PPC search ads, another way is to leverage third-party directories. Google Display ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

QuanticMind

MARCH 21, 2017

QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. Douglas suggests that “The platform for Google Assistant may become the next big ecosystem for Google, like YouTube or Google Play.” SMX West 2017, Day 1.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

Biznology

MARCH 20, 2018

“If you have enough budget to do PPC campaigns, spend money on inbound links, or are willing to pay bloggers for their reviews, then you have enough budget to take the bloggers and social media influencers out for a drink. ” Mizuno running long tail outreach marketing case study.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Single Grain

JUNE 5, 2023

User Guiding ) Learn More: * 20 Benefits of Advertising via Online Channels * AI for Marketing: Best Examples of How AI Helps in Advertising * Demystifying Google Paid Ads: A Beginner’s Guide for Online Advertising PPC Statistics Search Internet advertising is the most profitable digital advertising format. billion internet users.

Paid Content 52

Paid Content Statistics PPC Privacy 52

Outgrow

OCTOBER 16, 2019

They publish from long form posts to statistics to case studies to guides. They also run a vlog on YouTube named ‘ The Pep Show’. Popularly known for the discovery that only 12% of the keywords produce revenue , Disruptive Advertising is the road you want to drive on while learning PPC.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? International PPC marketing is one of the best ways to connect with global audiences. Work With Us What Is International PPC Advertising? This guide is for you. Let’s begin!

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. In this guide, you will learn how to implement the top PPC strategies in your business. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Directive Agency

MAY 22, 2018

Subscribe on YouTube! Then, attach case studies, results, and specific talking points. For example, let’s say you’re PPC. As marketers, especially in B2B, it’s critical that we can internally share what we are trying to accomplish. Don’t miss a video! Note: Learn or retain more by reading?

Video Marketing 40

Video Marketing B2B Sales Paid Search Agency Verticals 40