BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Present different aspects of your business or personal journey that could capture media interest. These can provide deeper insights into your business or expertise.

Press 130

Press Personalization Brand Identity Branding 130

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

The Point

JULY 30, 2020

There are two primary ways to do this: one is to include a link to relevant content at the end of the post, as in “For more information on this topic, check out our free white paper …” (This is also something that can be done retroactively, to older posts that might be generating a good volume of organic traffic.) from your Blog ”.

Demand 221

Demand Lead Ranking Lead Scoring Marketing Budget 221

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Scoop.it

FEBRUARY 22, 2024

Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent. You can share articles, case studies, and insights to position yourself as an industry expert. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” It’s unlikely that everyone needs to read the white paper. Source: SAVO Group.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

The Point

JULY 8, 2014

This presented a challenge. In this case, there was no offer per se, no white paper or Webinar or other information of value. The goal of the campaign was to forge an immediate connection with the new brand for those prospects who had been interacting regularly with the old company. Sungard AS was simply announcing a brand.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Especially for many technical decision-makers, an early question about a product is "what are the specs?"

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. This is why you need to have content that presents your brand as a trustworthy and reliable vendor and your product or service as the best option for their specific needs.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. They are well suited for audiences who enjoy audio/visual presentations. And finally, it builds trust in ways that product sheets, white papers, and guides simply can’t.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

SEPTEMBER 15, 2020

While employees have been using their own devices for work for much of the past decade, extended use away from the safety of an office’s protections presents a laundry list of challenges. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. Closing Statements.

Work Management 217

Work Management Content Marketing Management Paper 217

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. E-books and white papers. A new white paper is also in the works.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Be sure webinar content addresses your target audiences’ most pressing pain points to help your presentations stand out from competition. The answer is a resounding “yes.”

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Especially for many technical decision-makers, an early question about a product is "what are the specs?"

Paper 120

Paper Content Marketing Case Study Case Studies 120

Only B2B

FEBRUARY 28, 2024

Customized Sales Pitches: Adapt your sales presentation to highlight features and benefits that directly address the pain points revealed by their intent data. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Leveraging case studies, white papers, and industry reports can turn basic pitches into in-depth consultations. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

NOVEMBER 17, 2020

It’s crucial to create valuable content for every stage of the buyer’s journey , weaving a consistent narrative, and presented in the right format. At the same time, companies also need to consider what types of content are needed for their existing customers, to increase retention and create referral opportunities.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Zoominfo

OCTOBER 5, 2021

Using classic good vs. evil storytelling with some movie magic presents your product in a more exciting way than it would on paper. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. What makes this a great brand story?

Storytelling 130

Storytelling Examples Brand Identity Branding 130

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Email Newsletters. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

ANNUITAS

APRIL 19, 2022

Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Plus, getting into these underutilized channels presents a unique opportunity to build authenticity and transparency with your buyers in a more natural, informal environment.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ClearVoice

FEBRUARY 3, 2021

Case studies. Presentations. Research papers. White papers. Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements. They can be created from… Blogs. Catalogues. Anything where expertise can translate into content. The long and short of it.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

SmartBug Media

APRIL 3, 2023

Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers. Case studies are the best example of consideration content. For example, Offer A is an awareness white paper. Presenting the right content to your different buyer personas will give you more qualified leads.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 It makes sense on paper: the people who work for you are knowledgeable about your products and services, and may even want to tell more people about the great work you are doing. In fact, it may already be happening, and you don’t know it yet.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Webbiquity

MARCH 31, 2022

You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. Omnichannel success, like web presence optimization , isn’t just about being present on as many channels as possible—it’s about fully integrating them. Account-based marketing is here to stay.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

BOP Design

JANUARY 7, 2022

without you ever being present to sell your firm directly. Only contact them with case studies, references, guides, videos that speak to their industry and issues. Professionally designed and printed guides and white papers delivered via mail will help your firm stand out among the noise on other channels like email.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. Case Studies. Thought Leadership.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Launch Marketing

JULY 6, 2022

Longer form content such as eBooks, white papers and webinars can help push the awareness a bit further and ensure their ongoing engagement. Demo presentations, case studies and service trials can be of great use here. Decision: At this point, it is about helping them select your software to purchase.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118