Liveintent

AUGUST 9, 2022

You can launch native ads in email newsletters, for example, to reach audiences in nonintrusive ways. LiveIntent, for instance, uses Native Ad Blueprints to automate and customize native ads in email newsletters. So you can tap into a logged-in audience of over 200 million active and engaged newsletter readers. The result?

Paid Content 62

Paid Content Branding Brand Identity Cost per Acquisition 62

Tomorrow People

JUNE 17, 2021

Lloyd’s List Intelligence has a history dating back over 300 years, originally providing ship arrival and departure information on a newsletter posted in a London coffee house. About Lloyd’s List Intelligence. The nature of data has changed greatly over the years, and Lloyd’s List Intelligence has led the way. Energy & Commodities.

Marketing Agencies 1 31

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 31

Terminus

OCTOBER 29, 2021

If you’re interested, you can take a deep dive in this ABM campaign case study. ” – case studies helped overcome that doubt Social media activity: actively consume content on LinkedIn, post rarely and mainly about company news. The Connect & Qualify Pilot Campaign. Here is the process we follow.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

MKT1

NOVEMBER 18, 2021

In this newsletter: This post is a (sort-of) complement to our most popular newsletter, “How to Organize your SaaS Marketing Org.” Our newsletter on setting marketing goals goes into more detail. Yes, there’s a newsletter on this too. Newsletter post on the role of PMMs here.

Efficiency 52

Efficiency Planning Ad Building Enterprise Management 52

Convert

SEPTEMBER 16, 2022

Their content is focused on the discipline of experimentation, albeit in their own niches and verticals. He can pull lots of case studies from his agency Frictionless Commerce, deep research, and 13 years of marketing experimentation to convince you that your biggest and quickest wins are right on the product page.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

NuSpark Consulting

NOVEMBER 19, 2012

Stop distributing generic content to article directory submission services, and instead write quality, well-thought out content, and submit to high quality article directories or industry vertical ones if you find them. Case Studies. Stop or limit blog network distribution for guest posts. Examples: Product Comparison.

SEO 100

SEO Planning Blogger Content Marketing 100

SmartBug Media

JANUARY 30, 2020

Content Marketing Strategy: Take the opportunity to appear in each other’s newsletters and email blasts. When it comes to white papers and case studies, gate your content to generate new leads. This could be a spot on your newsletter or ad space promoting the partnership on your sites.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Branding 95

Unbounce

FEBRUARY 7, 2019

Maybe it’ll even include case studies of people who have transformed their finances using this method. Using a simple vertical design and repeating the call to action as you scroll down, you’ll want to add as much value for the reader as possible.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. White papers and case studies become quickly outdated. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Directive Agency

MARCH 26, 2019

These conversions are people who: Subscribed to your newsletter. Get our latest case study for free! Having the best information in your vertical. Being the most authoritative in your vertical. How many phone calls were made and from what channels. How many people chatted with you. Joined your webinar. Digital PR.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

Hubspot

MAY 18, 2016

We decided to see how well our product performed by implementing it on our own blog: We created a Growth Tips Newsletter, in which we send out the best tactics to grow your business each month. Get featured in newsletters to increase your reach. Do joint webinars or case studies. Write Compelling Case Studies.

Traffic 52

Traffic Case Study Case Studies Paid Search Agency 52

Sprout Social

MAY 25, 2016

ExactTarget , Vertical Response , Marketo , and Silverpop (just to name a few) are all incredibly powerful paid platforms. VWO offers a variety of paid and free testing tools and case studies for marketers. There are countless email marketing services out there to choose from and plenty of reviews on each. Make it easy.

Marketing Automation Services 111

Marketing Automation Services Email Marketing Tools Planning 111

Anything Goes Marketing

JANUARY 26, 2010

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. What are some of the ways to ensure that your messages are breaking through the inbox? The heading or title.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Content Standard

AUGUST 26, 2016

It’s not enough to have a newsletter or a targeted approach to distribution. For some B2B newsletter inspiration, check out the tips FreshMail offers. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Insider Group

APRIL 18, 2023

Without a clear CTAs, site visitors would struggle to sign up for newsletters, make donations, or learn more about their company values. Bowery Bowery is a vertical farming company. This is an example of great ClimateTech content marketing because it gives Pachama’s audience a direct route to participation and conversion.

Content Marketing 282

Content Marketing Paid Search Agency Content Marketing & Strategy 282

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters |. NEWSLETTERS. More Newsletters. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. src = [link]. }. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Content4Demand

NOVEMBER 20, 2020

Conversion content can include deeper dives into product and service features and benefits, how-to assets, brand comparisons and case studies. That can take the form of well-designed newsletters, certifications and digital experiences that enable customers to do and buy more. Case Studies & Testimonials.

Top of Funnel 96

Top of Funnel Case Study Case Studies Content 96

Hubspot

JULY 13, 2011

Learning the fundamentals of HTML can free you from relying on your webmaster or a third-party program for simple updates, and it will enable you to update your website, email newsletters, or in some cases add links and graphics to forums and social media sites. And of course, it’s always a great skill to include on your resume!

Case Studies 28

Case Studies Tagging Case Study Internet Marketing 28

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Write articles for the different types of customers that are relevant for each of your vertical markets 8. Case Studies are always popular to write about and not just your own 17.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 10, 2010

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Make sure every link works.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

ConvertKit

APRIL 2, 2021

But Khe Hy—the creator behind RadReads , a newsletter and blog about living an intentional life—is living proof that having a plan shouldn’t stop you from taking action. Khe Hy uses ConvertKit to build RadReads, a newsletter with 27,000+ subscribers. How Khe (accidentally) started a weekly newsletter. Image via Creator Stories.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Seismic

MAY 11, 2022

Your sales organization sells to a variety of customers across different verticals and industries. Case Studies. Case studies are valuable assets that demonstrate how other organizations achieved success using your product. Newsletters. Examples of Sales Collateral. Persona Documents. Want to stand out?

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Hubspot

OCTOBER 27, 2020

SEO Newsletters. SEO Newsletters. I'm always excited to see a fresh edition of Kevin Indig's Tech Bound newsletter in my inbox. If you don't want to get addicted to refreshing Trending, subscribe to the email newsletter. SEOForLunch, a weekly newsletter from Nick LeRoy, has a great format. you get the drift.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Unbounce

JUNE 29, 2021

Get new subscribers for your newsletter? An eye-tracking study in 2006 showed that users often read web pages in an F-shaped pattern : two horizontal swipes followed by one vertical swipe down the page. The most critical data, in this case, is the headline. Do you want to: Verify customer demographics?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. But, still, like any industry, I believe the vertical applications will ultimately win out over the all-purpose engines. Moreover, vertical solutions offer pricing that should make monitoring engines affordable to any small business.

Social Media 157

Social Media Media Paid Content Work Management 157

ClearVoice

MARCH 15, 2021

The marketing funnel itself has many name variations to align with verticals, such as a “SaaS marketing funnel” for software organizations and a “conversion funnel” for e-commerce brands. Regardless of the vertical variation, marketing funnels follow a similar sequential approach and aim to achieve the same conversion end-goal.

Top of Funnel 111

Top of Funnel Marketing Funnels Trust Marketing Sales Qualified Leads 111

accelerate agency

FEBRUARY 27, 2023

This increases your chances of those visitors taking the next step with your business, whether that’s signing up to your newsletter, downloading an ebook, or (eventually) subscribing to your product. That’s to produce the horizontal and vertical varieties of SaaS. It stands to reason, really. What is SaaS architecture?

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

This increases your chances of those visitors taking the next step with your business, whether that’s signing up to your newsletter, downloading an ebook, or (eventually) subscribing to your product. That’s to produce the horizontal and vertical varieties of SaaS. It stands to reason, really. What is SaaS architecture?

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

ClearVoice

JUNE 21, 2022

On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. Interest: Case studies, product comparisons, tutorials, and reviews. 4 case studies. Here you’ll notice the addition of case studies. 6 additional pieces of off-site content.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Marketing Institute

JANUARY 23, 2019

You can use whatever contacts you’ve got (customer emails, newsletter subscribers, etc.) My company paid a contractor to compile a spreadsheet of contact information for our primary personas (in our target vertical). The silver lining? to your email list and create a look-alike audience based on that. Guess which one won?

Paid Content 101

Paid Content Top of Funnel Cost Per Click Promotion 101

ClearVoice

MARCH 19, 2020

Your budget would also have room for four mentions in the press, four infographics, a quarterly newsletter and four industry-specific drip campaigns. 4 case studies. Here you’ll notice the addition of case studies. Case studies can easily become the workhorses of your content plan.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Sword and the Script | B2B

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The survey also asked respondents which content formats they found most valuable in researching B2B purchases.

PR 75

PR Trust Marketing Stats B2B Marketing 75