Kaon

SEPTEMBER 18, 2015

The five trends for helping create those experiences and get moving are: Relevance in mobile becomes reality- 50% of unique visitors are mobile visitors. Technology is unlocking a vast nurturing opportunity- Ability to track behavior and know exactly what they are looking for through white papers, case studies, fact sheets.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? You can direct them to learn more about an industry trend or problem, the types of solutions available to solve that problem, or about your particular product/solution.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Envy

JANUARY 28, 2018

We expect this trend to continue. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Crimson Marketing

JANUARY 27, 2014

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Mike Volpe is the CMO of HubSpot. He joined HubSpot seven years ago as the company’s fifth employee.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's dive in. Then, you adapt your pitch accordingly.

Spending 71

Spending Trends Marketing & Strategy Cross-Selling 71

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! Frequency: Weekly Why read: Greg Swan is really into tech and brings us with him as he looks at the latest trends and how they will affect marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Vidyard

NOVEMBER 15, 2018

Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Lake One

JUNE 25, 2020

These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . HubSpot defines ABM as a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts. Account-Based Marketing. Video Video Video.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Vidyard

NOVEMBER 15, 2018

Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Spiralytics

NOVEMBER 17, 2022

According to this phenomenon, we’re hard-wired to flock and adopt behaviors and trends of the majority. Case studies are an excellent method for demonstrating how your product or service helped a particular customer and persuading your prospects that it can do the same for them. Hubspot does a great job with their case studies.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Hubspot

JANUARY 13, 2015

Do you have a plan in place to take advantage of this trend? Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. Case studies are also crucial to your sales process.

Case Study 28

Case Study Case Studies Studies Template 28

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Spiralytics

APRIL 25, 2024

You can provide them with tips, best practices, or case studies related to that feature. #2. Perhaps the reason why HubSpot research suggests that 82% of customers consider an immediate response to a question about sales or marketing as very important. This can drive continuous product improvement.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Hubspot

FEBRUARY 9, 2021

2021 will bring sales professionals a host of new challenges and trends to consider, and it could be tricky to adapt. According to HubSpot Sales Manager Korina Ortiz , sales professionals need to avoid holding onto outdated positioning statements in 2021. Over-Reliance on Case Studies. Cold Calling. Lazy Linking.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

SmartBug Media

MARCH 25, 2020

Show audiences the value of your product or service (case study). If you need help getting started with ideas, ask your customers , check out what’s trending on social media, and see what your competitors are doing. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. HubSpot provides a CRM for free. Notice a trend here? Publish And Promote More Case Studies. Create A Free Lead Generation Tool.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SmartBug Media

JANUARY 10, 2024

Happy customers become evangelists for your brand and can be featured in case studies, which help close new deals and facilitate growth. They stay updated with the latest trends, tools, and platforms—ensuring that your business remains competitive in a rapidly evolving digital landscape.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. In fact, about 25 percent of marketers are leveraging influencer marketing , and it offers the second-highest ROI of any trend. Don’t overlook video in your strategy.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

ClearVoice

JULY 17, 2023

Some of the most popular options include HubSpot, Buffer, Semrush, and BuzzSumo. Interpreting and Applying Results The next step is to interpret the data to identify trends and patterns. You can also use dedicated content marketing analytics tools for more comprehensive measurements.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Vidyard

NOVEMBER 15, 2018

Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

ClearVoice

AUGUST 16, 2023

Benefits of Personalized Content According to HubSpot, 58% of users are more likely to convert when they receive content based on their previous behavior. Case Study: Successful Personalization at Scale Many brands have mastered the art of personalization through the help of content marketing agencies.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

SmartBug Media

JANUARY 5, 2024

AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content. Hubspot Sales Hub uses AI to take your sales efforts to the max, from forecasting to prospecting. Sales still falling short?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

Navigate the Channel

MARCH 11, 2024

According to a case study done by Adobe Experience, Selco embraced a specific tool for its online sales—an app— and boosted its website visits and sales. “As It’s where you investigate the relevant trends affecting the industry, category and market. If you’re interested, HubSpot explains them well here.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. The social team at Triple Whale took notice of the trend and made it work for their brand.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. Let's assume the answer is 'yes,'" Pan says.

Trends 74

Trends Peer-to-peer Paid Search Agency Privacy 74

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. For inspiration, HubSpot offers many examples of best practices for landing pages. Imagine a visitor landing on your website after clicking on a targeted ad.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Scoop.it

NOVEMBER 17, 2022

Jay Baer is one of the best minds in digital marketing, and his content is one of the best for learning about the latest trends across digital marketing. The regular email is sent to 40,000 subscribers and gives insight into the latest digital marketing trends and information. What we like: Provides the latest digital marketing trends.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Lead Forensics

APRIL 16, 2024

AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. HubSpot Sales Hub: Provides built-in automation features for tasks like email follow-ups and data entry. Doodle: Another popular scheduling tool that allows for quick and efficient meeting booking.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52