Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality. Get MarTech!

Marketing AI 93

Marketing AI Advertising Agencies Planning Broadcasting 93

Convert

OCTOBER 18, 2022

So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. If you’re a regular on the CRO streets of LinkedIn, you’ve probably run into or dropped a thumbs up on a Jonny Longden post. Test Everything. By Jonny Longden of Journey Further. Experimental Mind.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Terminus

OCTOBER 29, 2021

Because in the era of email and LinkedIn spam, direct mail stands out and gets much better response rates (37% accounts responded in this case). If you’re interested, you can take a deep dive in this ABM campaign case study. Overview of the Three Campaigns. Creative Direct Mail Outreach.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

The ABM Agency

APRIL 10, 2023

You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies. Use personalization tokens (e.g.,

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

ClickZ

NOVEMBER 22, 2019

Case study. Aivo’s chatbot comes packed with loads of features in the hood. Case studies. Flow XO has two products – Flow XO for Chat which is a feature-rich chatbot builder and Flow XO for Workflow which is created using powerful workflows that can be customized as per your business model and process.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Prioritizing Accounts: Once you have identified potential prospects, it’s time to prioritize which ones should be targeted first. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Prioritizing Accounts: Once you have identified potential prospects, it’s time to prioritize which ones should be targeted first. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Hubspot

AUGUST 21, 2023

Identify 2-3 verticals. For example, maybe your verticals are hospitality and retail. Once you've figured out which verticals to target, you're ready for step 2. It should now be much easier to find specific companies or people who could use your product or service, especially when using a tool like LinkedIn.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Hubspot

JUNE 29, 2020

But if I were to pick one, I'd go with LinkedIn. Well, first, LinkedIn is an amazing platform to use for brand awareness. Second, LinkedIn's Business Solutions are expansive. That's where my third reason for loving LinkedIn comes in: case studies. Want to learn more about LinkedIn Ads ?

Case Studies 101

Case Studies Case Study Paid Search Agency Linkedin 101

Conversica

OCTOBER 10, 2018

Reddy is a recognized expert in natural language processing (NLP) and computational linguistics who has designed, developed and contributed to dozens of NLP systems used in production in a wide array of use cases and industry verticals, from healthcare, business intelligence, and life sciences to legal and ecommerce. sara@bospar.com.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

Strategic-IC

JUNE 4, 2018

We review three inbound case studies as an example of what can be achieved. Here are three brief case studies demonstrating inbound success: 1. Read the full case study: 2. Read the full case study: 3. What results can you expect from an inbound marketing campaign? Why Inbound Marketing?

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Hubspot

OCTOBER 24, 2023

Thanks to a nifty Zoom feature, you can replace your background with any image. Read up on the company you’re interviewing for and take the time to carefully understand their product or service, especially if you’ve not worked in the industry/vertical before. Employees’ LinkedIn posts can be a great place to get this insight.

Tips 60

Tips Impressions Positioning Practices 60

Strategic-IC

JULY 28, 2021

Industry (or sub-industry)/vertical with some ‘light touch’ personalization at account-level. The main campaign assets won’t feature the target account name. According to LinkedIn , 42% of organizations struggle to personalize at scale for target accounts. ABM program type: One-to-few. Degree of personalization: Medium.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Computer Market Research

JUNE 11, 2014

Some social media networks offer features such as polls and surveys than can help you understand exactly what your partners are looking for. Who is following you on Facebook, Google Plus, Twitter, LinkedIn, and so forth? Most communication with partners is done vertically from a top-down approach. Synchronized Partner Marketing.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Directive Agency

FEBRUARY 22, 2019

DiscoverOrg – Has depth of data for verticals, locations, and contacts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

JUNE 10, 2015

1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. On Facebook, you may get as many as 1 in 200 impressions; on LinkedIn, it’s common to receive 1 in 500.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28

Terminus

FEBRUARY 14, 2019

They want a piece of your valuable time so they can talk about the benefits and features of their solution. They know you are active on Twitter and LinkedIn, so they start by following you on those channels, liking, sharing and commenting on your content. The other account rep did their homework. Second, become a connector.

Account Based Marketing 25

Account Based Marketing ABM Marketing Management Trust Marketing 25

Marketing Insider Group

AUGUST 19, 2020

According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume. Driving in relevant leads can be tricky, considering that you are often vying for attention with numerous brands that offer similar products with better or more features.

Lead Generation 361

Lead Generation Generation Lead Scoring Lead Ranking 361

Online Marketing Institute

DECEMBER 23, 2010

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Heinz Marketing

NOVEMBER 11, 2019

We are featuring every week some of the best and brightest members and best and brightest minds in B2B sales and marketing and today is absolutely no different. They’re all enterprise accounts and let’s go and attack though those verticals. Every episode of sales pipeline radio is always available.

Sales Management 67

Sales Management Top of Funnel Account Based Marketing ABM 67

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

NOVEMBER 10, 2010

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Make sure every link works.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Single Grain

JUNE 1, 2021

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight [Case Study]. Learn More: * Vertical SaaS: The Future of SaaS Is in Niche Industries * How to Get More Responses From Your Cold Emails * SaaS CAC: A Guide to Customer Acquisition Costs. What Makes SaaS Cold Emails Different from Other Industries?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. You can create overview videos for each vertical or product line you offer. Jacob Collins, Video Producer at Kapost, explains: “We use video strategically by tying every single video into a campaign, event, or product feature.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Single Grain

JUNE 12, 2023

With how prevalent short-form content has become, this video platform has steered into that curve by featuring highlighted shorts that users with increasingly limited attention spans can watch: These shorts can be interlaced through a variety of social sites like Instagram , Facebook, LinkedIn, Twitter, TikTok and more.

Acquisitions 52

Acquisitions Youtube Organization B2B Thought Leadership 52

Convince & Convert

MAY 29, 2018

LinkedIn videos. LinkedIn: 4:3 or 16:9, up to 30 seconds, but the best are under 15 seconds. Vertical Video. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. YouTube videos. Facebook videos.

Video Marketing 152

Video Marketing Campaigns Ad Frequency Youtube 152

Conductor

DECEMBER 10, 2019

I will say that I really enjoyed your LinkedIn description, which is, “I do SEO well.” We would love to consider you for Conductor’s weekly feature, Humans of Marketing. They’re like little case studies that you can use to educate yourself. This conversation has been edited for length and clarity.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Hubspot

AUGUST 29, 2018

But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can't really call yourself a social seller. If you'd like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. So what should your LinkedIn profile look like? LinkedIn URL.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Linkedin Template 101

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. You can create overview videos for each vertical or product line you offer. Jacob Collins, Video Producer at Kapost, explains: “We use video strategically by tying every single video into a campaign, event, or product feature.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Vidyard

SEPTEMBER 11, 2019

LinkedIn Video Length. We recommend that LinkedIn videos run between 30 seconds and five minutes, with a maximum of 10 minutes. LinkedIn’s viewers aren’t your standard social media surfers: They’re professionals at work with more time to digest. Case Study Video Length. YouTube Video Length.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

accelerate agency

FEBRUARY 12, 2023

Does every article on your blog feature author bylines? They may have learned about say, VoIP, through a LinkedIn contact or an in-person conversation with a colleague. Things they may want to know will include: What features UCaaS platforms typically include. List out the features that are critical to your target audience.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

The ABM Agency

APRIL 30, 2023

On the other hand, ABM emphasizes selecting target accounts based on factors such as company size, industry verticals, or even specific business challenges faced by those organizations. Consider factors such as company size, revenue potential, industry verticals they operate in, their pain points related to your solution offering, etc.,

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Vidyard

FEBRUARY 19, 2021

LinkedIn Video Length 1.4 Case Study Video Length 3.6 LinkedIn Video Length We recommend that LinkedIn videos run between 30 seconds and five minutes, with a maximum of 10 minutes. LinkedIn’s viewers aren’t your standard social media surfers: They’re professionals at work with more time to digest.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Unbounce

JUNE 29, 2021

An eye-tracking study in 2006 showed that users often read web pages in an F-shaped pattern : two horizontal swipes followed by one vertical swipe down the page. Rather than going with a vertical layout, Stripe leverages the predictable F-pattern to optimize their page according to how our brains naturally scan for information.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Single Grain

JULY 27, 2021

Learn to create more effective LinkedIn ads: LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Fortunately, Samer came across our advice on leveraging Facebook’s new ad automation and placement features and was able to change his approach. Combating Rising Facebook Ad Costs. How You Can Execute This.

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Brightedge

JANUARY 13, 2020

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success. Learn more about VSO or Vertical Search Optimization. Digital Marketing for Dummies.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122