markempa

DECEMBER 30, 2008

Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length.  An RSS feed gave the team something to review each morning. Still not convinced that you should delve into social media?

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Convince & Convert

NOVEMBER 8, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. We would be having an entirely different conversation if they had gone through with the original plan.

Curation 141

Curation Skype Web 2.0 Paid Search Agency 141

Ambal's Amusings

AUGUST 19, 2009

Your traffic statistics might tell you that your site or blog is popular but unfortunately it doesn't say anything about engagement, your type of visitors nor conversion rates. Conversions/Subscriptions. Conversion and Subscriptions: A great and easy to set KPI is your subscribers, especially through email and RSS channels.

Social Media 100

Social Media Media RSS Statistics 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 144

Social Media Activities Media Skype 144

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Topsy recently announced that they had the search capability to go all the way back to the beginning of Twitter.

Public Relations 124

Public Relations Paid Search Agency Social Media RSS 124

Convince & Convert

NOVEMBER 22, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Please support them; we couldn’t do it without their help! Listen Now. Find us on iTunes: [link].

Skype 132

Skype Social Media Work Management Storytelling 132

NuSpark Consulting

OCTOBER 24, 2011

Today’s B2B buyers want to engage in conversation where and when it’s convenient for them. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. If your Marketing operation has done its job correctly, that face to face conversation won’t be focused exclusively on price.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Of course, competitor monitoring through an RSS reader and SEO tools are helpful as well and can be a crucial part of an organization’s marketing strategy.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Skype 119

Skype Social Media Communities Case Study 119

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Please support them; we couldn’t do it without their help! Listen Now. Find us on iTunes: [link].

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

B2B Marketing Savvy

AUGUST 31, 2009

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Read Time 2-3 minutes, unless you link out to play) “Need to know…&# drives much of the marketing conversation. Twitteranalyzer Google Analytics for Twitter users.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. And from Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. This week: From ExactTarget , 20 winning email designs for download.

Social Media 153

Social Media Skype Case Studies Paid Search Agency 153

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. And from Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. This week: From ExactTarget , 20 winning email designs for download.

Social Media 141

Social Media Skype Case Studies Paid Search Agency 141

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Customer Journey.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Customer Journey.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Convince & Convert

FEBRUARY 26, 2013

The leading “conversion repellents.”. Here are eleven conversion killers I come across time and again. Conversion aversion. Sufferers of this disorder can’t even justly claim to have crappy conversion rates because they have no definition of conversion. Conversely, keyword disconnect is lethal.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 132

Social Media Paid Search Agency Media Skype 132

Martech Advisor

JANUARY 24, 2020

Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Conversion Copywriting 101 - Copyhackers. Conversion Copywriting 101 aims to get you acquainted with the fundamentals of writing high-converting web copy. Tell us on Twitter , LinkedIn , or Facebook.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

arena, there are new and better ways to fine-tune the entire sales process from lead generation through sales conversion. Track your efforts – Using software that helps tracks leads through the sales process and report back to both the sales and marketing team about average time-to-close and conversion rates.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Marketing Insider Group

JANUARY 28, 2015

So I suggest having a really open and honest conversation with your brand and legal team. Between those guidelines and your brand guidelines, should be a conversation about how important it is that your business has a voice in (if not leads) the conversation happening in the marketplace. Twitter, Facebook, Linkedin, etc.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

The Effective Marketer

JUNE 23, 2009

The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a. To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

conversation. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Convince & Convert

JUNE 8, 2012

The RSS feed is: [link]. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. And you need to think about those things, that’s the entire point of this conversation. Listen Now. Find us on iTunes: [link].

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Moz

DECEMBER 16, 2020

I read posts in the RSS feed." Blog comment sections and forums used to be the place for online conversations, so this drop in engagement certainly signals the end of an era. More specific case studies, tests, and experiments. "I never comment anywhere." "I I don't have enough time." Follow-up questions go unanswered." "I

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

NuSpark Consulting

JULY 15, 2011

Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you. white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you. white papers, case studies, website copy, videos, podcasts, blogs). Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study. It doesn’t matter what industry you’re in. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Buzz Marketing for Technology

JUNE 27, 2008

terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Follow ZDNet on Twitter. in Downloads. in Reviews. in Whitepapers. Newsletters.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40