SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. How to Use Content Marketing to Generate Leads.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Utilize Sponsored Content Lead Gen Ads. Pick the Right Offer.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

SnapApp

JANUARY 24, 2019

Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. What is Sales Enablement? And the numbers are proof.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. What is Sales Enablement? And the numbers are proof.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SmartBug Media

MARCH 25, 2020

Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come. Show audiences the value of your product or service (case study). Deciding on Webinar Content. Increase customer retention (training). Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. Buyers have access to more information than ever to compare products and services—making high-quality, relevant content that assists customers along every stage of the buyer’s journey essential for your business to succeed. The buyer’s journey will help you prioritize the topics covered in your content.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content Marketing Institute

OCTOBER 31, 2018

Think about software company HubSpot. HubSpot created demand in a different way. HANDPICKED RELATED CONTENT: 17 Questions to Break Free From Competitive Content Issues. In many cases, businesses struggle with generating new demand. 5 ways content marketers can maximize demand gen efforts. Click To Tweet.

Top of Funnel 95

Top of Funnel Demand Generation Demand Generation Agencies 95

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’m well versed in creating content that converts. Rachel Burger . “I I love good stories. Computer and network security . Cloud computing . Contact Mia on nDash. .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. What is Sales Enablement? And the numbers are proof.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

SmartBug Media

JULY 21, 2020

According to HubSpot, in 2019, more than 40 percent of salespeople said prospecting was the most challenging part of the sales process , followed by closing (36 percent) and qualifying (22 percent) leads. They may also not be the ultimate decision maker and this will have to be taken into consideration when creating content.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

Outgrow

AUGUST 6, 2021

Interactive content is your best friend when it comes to lead generation. In fact, the Content Marketing Institute suggested that 53% of content marketers use interactive content in their lead generation campaigns. Just make sure your content is gated so that you can fetch those precious leads!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 94

Lock-In Top of Funnel Conversion Marketing Automation Services 94

ClearVoice

MARCH 9, 2020

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Does your content creation align with the path your potential customers take when engaging with your brand?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher. B2B Content Marketing: Easier Said Than Done?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

PureB2B

MAY 30, 2022

Instead, your prospects can forward content from you to colleagues or executives in their organization. Popular ESPs include MailChimp, Constant Contact, HubSpot, and Pardot. No marketing content is relevant to everyone. Segmenting helps you deliver more relevant, targeted, or customized content to the right people.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

BOP Design

JUNE 22, 2023

Content is crucial to attracting and converting visitors into leads. HubSpot: [link] The design of the HubSpot site is fun and uses illustrations to emphasize customer outcomes/benefits. What differentiates the brand from competitors is clearly communicated in the content. How is B2B web design different from B2C?

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Atomic Reach

FEBRUARY 15, 2019

As a consumer, do you remember the last time you experienced a personalized content marketing experience? Whether an email newsletter used your first name, or an intuitive website recommended blog content based on your viewing history, the personalization likely made you feel more engaged with the brand.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Belkins

OCTOBER 22, 2020

Develop sales enablement content. Another reason why you must use deliberate language is to ensure your content is unique. That’s the very thing that won’t let your prospects dump your shareable content into a folder and forget about it. Sales enablement examples for inbound appointment setting: Case studies.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is the Chief Content Officer at MarketingProfs.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

AUGUST 17, 2020

Your content ideation, execution and project management isn’t playing out the way you’d like. You can virtually expand your team (temporarily or long-term) with creative pros who live and breathe content marketing. Additional concerns included: Needing help with content creation. Putting out content consistently.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

SmartBug Media

MAY 30, 2023

Source: HubSpot Let’s be honest—does any marketer really know what that means? These actions could include adding products to an e-commerce cart or filling out a form to download a case study or e-book. User-generated content such as testimonials has been found to increase conversions by 8.5 Embed a form.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. A lightbox ad opens in the center of the page, obscuring the actual page content.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. How can writing about people enhance your content? Case studies. White Papers. Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Hubspot

APRIL 25, 2017

You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Lake One

JUNE 30, 2020

According to HubSpot, Sales Enablement is the iterative process of providing your business’s sales teams with the resources they need to close more deals. Resources include content, tools, knowledge and the information needed to effectively sell and close more deals. Sales Enablement Content. Content Alignment.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. With little instruction to work off of, they produce content that misses the mark.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60