SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Understanding each of these stages sets the foundation for creating scalable lead nurture workflows in HubSpot.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Of course, you don’t want to throw together any old content and call it a blog.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. What makes this content offer great? A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting. Identify Your Target Accounts.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Kaon

SEPTEMBER 18, 2015

Brands leverage data to be relevant with better content and experiences- What are the experiences I want to create and what technology do I need to do this? Technology is unlocking a vast nurturing opportunity- Ability to track behavior and know exactly what they are looking for through white papers, case studies, fact sheets.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Only about 25% of generated leads qualify as MQLs [source: HubSpot]. Lead Quality Issues: Not all leads are created equal.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. 12% higher memory encoding than other forms of content. Also, HubSpot also reported that 18% of U.S. Also, HubSpot also reported that 18% of U.S. Buzzsprout ].

Advertising Channels 128

Advertising Channels B2B Marketing Planning B2B 128

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Content, in all its forms, is big.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Hubspot

MAY 7, 2019

At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. HubSpot's Integrations Ecosystem Is Growing. We’ve invested heavily in building a robust ecosystem of technology partners that customers can connect to their HubSpot instances. The way we use software is changing.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Scoring 76

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. How to Use Content Marketing to Generate Leads.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). So what role does content play in all this? In short, a critical one.

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Vision Edge Marketing

DECEMBER 15, 2020

A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ? Companies understand these differences and attempt to address them by creating a wide range of content tailored to different buyers to support different phases of the journey in the hope of accelerating the sales cycle.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

BOP Design

DECEMBER 11, 2018

How do you decide if your content marketing strategy is effective ? Proper Tracking for B2B Content Marketing. The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. That’s the main question we will be answering in this article.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

Webbiquity

AUGUST 1, 2019

HubSpot helps in this realm with HubSpot sales. Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information). At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Utilize Sponsored Content Lead Gen Ads. Pick the Right Offer. More Information.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Martech

MAY 6, 2022

Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. Ceros offers a collaborative digital canvas for the creation of interactive and animated content with no coding required. What Ceros does.

Marketing Automation Services 67

Marketing Automation Services Landing Pages Marketo Paper 67

Zoominfo

OCTOBER 18, 2022

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Reputation Includes content assets such as blogs and press releases 2. Demand creation Includes webinars, white papers, and product trials 3.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Have highly specific content. Be specific rather than sharing vague content.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

SnapApp

JANUARY 24, 2019

Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. But, it also means that a one-size-fits-all content strategy won’t cut it. Now, I know what you’re thinking.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

SmartBug Media

MARCH 25, 2020

Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come. Deciding on Webinar Content. Writing an hour’s worth of speaking content from scratch can be incredibly time-consuming. Finding Webinar Speakers.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. eBooks, guides, and white papers. Those budget line items could include content creation, social media ads, influencer marketing, and costs for marketing tools.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Marketing Insider Group

MARCH 30, 2020

Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business. Targeted follow-up content, coordinated with your sales team, can boost your sales to incredible levels. Post Content that Position You as a Valuable Virtual Consultant. With authority comes customer trust. times more leads.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Atomic Reach

FEBRUARY 5, 2019

The time to evaluate your content marketing is now, but what's the best way to understand it? Content Scoring is one of the most effective ways to evaluate your content marketing and uncover why your content is performing well (or poorly). How Does AI Affect Content Scoring? 3 Ways AI Makes Content Scoring Easier.

Marketing AI 95

Marketing AI Lead Scoring Lead Ranking Content 95

Full Circle Insights

SEPTEMBER 12, 2022

According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. HubSpot Marketing Hub. Download eBook. Metadata.io.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including both text and images. Content Remix to create a pipeline of content variations on a single asset.

CMS Development 99

CMS Development Hubspot Industry CMS Top of Funnel 99

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132