Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. To create trust, it is essential to build authority and educate customers through value-added content. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. I’ll dig into each of these steps in the case study below. Do sprints focus on links, content, or page speed? The DriveSafe case study. In this blog post I will show you my framework to do SEO sprints.

Case Studies 73

Case Studies Case Study Studies SEO 73

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. But consistently posting new content relevant to your audience and full of variety can take time and effort.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Navigate the Channel

JULY 13, 2023

But what if the content generator (you or your team) struggle for relevant and valuable ideas? You can’t just pull content ideas from thin air (well, you can, but it’s tough to sustain). Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Envy

JULY 31, 2017

PPC to amplify content marketing efforts. Aqua didn’t skip any steps when building their content strategy, and creating ‘pitch-perfect’ messaging was an essential first step. As expected with new industries, Aqua’s most relevant keywords had very low search volume, and the ones that did have volume were not yet relevant.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Convince & Convert

JULY 30, 2013

Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? How Do The Brand Characters Stack Up in Facebook Engagement?

Facebook 152

Facebook Content Marketing Branding Brand Identity 152

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices Privacy 98

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Contently

JULY 16, 2020

” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.” It was shared over 26,000 times on Facebook.

Branding 185

Branding Brand Identity Case Studies Domain 185

Televerde

SEPTEMBER 28, 2020

Part of that process is content marketing. With a wealth of information now at our fingertips, content is what drives success. Providing relevant, useful information helps to define your audience and drive sales. Content marketing is a critical piece of sales enablement. The Role of Content Marketing.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 157

Social Media SEO Cost Per Click Media 157

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

B2B Digital Marketer

AUGUST 12, 2021

You often think of newswires and dot matrix printers spilling out the content inside a newsroom. It’s actually still relevant in today’s age of social media. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media.

Press 52

Press Social Media Relevance Media 52

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Sending Emails to Your Subscribers.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. You can use short-form video content across LinkedIn, Instagram, X, and Facebook.

Social Media 117

Social Media Trends Media B2B 117

Spiralytics

NOVEMBER 7, 2022

Your content will not reach your target population if you put it on the wrong platforms. As such, be sure to first research which social media channels the public use before putting out your content. In the Philippines, Internet users of all ages heavily utilize Facebook. of the over 83 million Filipino users browsed Facebook.

Social Media 118

Social Media Tips Media Privacy 118

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. ” “So you’re going to work on content that drives lead generation?” He told me the processes of writing and creating needs to evolve as content travels down the sales pipeline.

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

Martech

JUNE 3, 2022

There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification. The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta.

Course 112

Course Paid Content Marketing Analytics Tools Work Management 112

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Convince & Convert

JUNE 12, 2012

Facebook ads are a very powerful tool. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Make sure your business is not falling victim to these very common Facebook ad mistakes. We just don’t quite know what we are doing yet.

Paid Search Agency 161

Paid Search Agency Facebook Ads Click Rate 161

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Outgrow

JANUARY 21, 2021

Top 15 Content Marketing Agencies in New Zealand. Hence, we bring to you the best content marketing agencies in New Zealand. Well, that explains why 70% of marketers in 2020 are actively investing in content marketing ! Well, that explains why 70% of marketers in 2020 are actively investing in content marketing !

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

SalesGrape

OCTOBER 10, 2023

Digital marketing encompasses various tactics including search engine optimization (SEO), content marketing, social media advertising, email campaigns, and more. By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Excelsior Research

JUNE 28, 2021

CONTENT SYNDICATION. CONTENT SYNDICATION. How can content creation help our business? Any videos, blogs, movies, games that the user consumes comes under content creation. So what’s the big deal of Content? And what is Content Creation? LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

ClearVoice

SEPTEMBER 6, 2023

ClearVoice’s study on Millennials’ Social Habits found that YouTube is the second most preferred app for watching videos after Facebook. As Google owns YouTube, the Google algorithm naturally prioritizes videos from YouTube in relevant search results. billion active users.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59