Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. flagship magazine and news site.

Work Management 102

Work Management Marketing Management Research Organization 102

ClearVoice

APRIL 23, 2019

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing? The good news is, there’s a content gold rush going right now, and people with solid writing skills can find work in every field from tech to CPG to real estate to automotive.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. So what does this have to do with content marketing?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

SmartBug Media

SEPTEMBER 17, 2019

magazine published that 15 of the top 5,0o0 fastest-growing private companies in America were in the healthcare, biopharma, or medical device industries. The terminology and content you use should be more technical in nature. Premium content for patients should be highly visual and engaging. In 2018, Inc.

Terms and Conditions 63

Terms and Conditions Buyer Personas Fulfillment Landing Pages 63

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Marketing Insider Group

AUGUST 4, 2015

But stepping outside the norms of what people expect is exactly how Lincoln Electric, an icon in industrial welding, has made the entire welding profession sit up and take notice – not just customers and prospects. Johnson: Where did the idea for ARC magazine come from? Did you have resistance to the magazine internally?

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Chris Koch

SEPTEMBER 17, 2010

All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. For centuries, publishers had an uneasy, co-dependent relationship with advertisers. A wall existed between publishers and advertisers. Let me explain. But that’s only part of the answer.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I have also worked in publishing. Lisa: Thank you. I’m thrilled.

Top of Funnel 60

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 60

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

6sense

APRIL 13, 2016

Surprisingly, the appetite for predictive intelligence is fueled by the success of inbound and content marketing efforts, not their failure. Over the past decade content marketing has improved the buying experience of B2B decision makers. Industry magazines and continued professional education is no longer just for doctors and lawyers.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

JULY 31, 2012

White Papers. ENews Sign-Up. --> Magazine. Digital Magazines. -->. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Design & Production. Digital Editions. eMedia & Technology. Lead Generation.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Navigate the Channel

SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. But there are some basics at work in all these segments of trust and you can use them to help ensure your content marketing builds trust and doesn’t crash your audience’s confidence and credibility in your company. And prioritize consistent content delivery.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. In addition, written content is often preferred by the older and wealthier demographics who are more likely to have decision-making power.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ClearVoice

MAY 6, 2019

Now that every brand and company is looking for a process to create and publish owned content, many are in a position to need writers and other creatives (web designers, photographers, social media specialists). And if they do so, it’s with a good-faith guarantee that they can produce an excellent, on-message piece of content.

Top of Funnel 89

Top of Funnel Paid Search Agency Advertising Agencies Guidelines 89

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. A study on failed CEOs revealed their businesses sank because they had only hard skills and no soft skills. @ThinkwithGoogle #Lisa Gevelber Click To Tweet. The answer is no longer cut and dried.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Marketing Insider Group

AUGUST 5, 2015

For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Without great content, you’ve got a cannon with no cannonballs. Here are the nine things to keep in mind for killer B2B website content. More specifically, quality content is king.

Marketing Websites 100

Marketing Websites B2B Lead Scoring Lead Ranking 100

Biznology

OCTOBER 28, 2013

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along. But this is the one to acquire for your marketing library, for two reasons.

Education 80

Education B2B Marketing B to B Content Marketing 80

Convince & Convert

APRIL 2, 2013

As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. Inbound marketing earns attention through two-way communication, great content, and creating value.

PR 149

PR Inbound Marketing Tactics Marketing & Strategy 149

Hinge Marketing

OCTOBER 28, 2016

Whether writing comes easily to you or not, it takes precious time to produce quality blog posts, articles and other pieces to feed a hungry content marketing program. If you find yourself struggling to churn out fresh content week after week, take heart. I’m talking about repurposing and rewriting content you have already produced.

Tips 48

Tips Content Case Studies Case Study 48

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Apply today for a FREE subscription to CIO Magazine! Customers dont understand how software vendors work. Enterprise Content Management: From Strategy to Solution. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. src = [link]. }.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Cashing in With Content (a classic by David Meerman Scott). Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. That means creating and repurposing valuable content that reflects what your buyers and prospects are interested in, and guides them through the sales funnel at their own pace. Plan your Content.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Hubspot

SEPTEMBER 7, 2015

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. Neither will making sure Volvo ads appear concurrently on the buyer’s smartphone, desktop web browser, TV, and trade magazine. Below are a few ways in which B2B and B2C marketing differs.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Content Marketing B2B 28

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Case studies.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Chris Koch

FEBRUARY 5, 2010

Regardless, it’s a twist on an old consultant’s trick: Gain attention and credibility with press, customers, and influencers by creating your own definition, which gives you the ability to insert the “what we call x…” phrase into descriptions of otherwise basic things. I guess I’m a little bitter, through.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Albacross

APRIL 24, 2019

refers to the process of identifying potential customers for your business’s products or services. ?. A lead is a prospective customer who has shown interest in the services or products provided by your company. By contrast, inbound marketing draws your customer into your funnel, and “earns” their attention. In a nutshell, ?lead

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

nDash

JULY 9, 2019

Should you invest more on written content creation or visual assets? . Is there a way to integrate content and visual marketing? . Even more notable is that 51% of B2B marketers prioritize the creation of visual assets within their content marketing strategies. Content Creation: 50%.

Marketing Budget Creation 55

Marketing Budget Creation Budget Programs Marketing Budget Paid Content 55

Heinz Marketing

AUGUST 27, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests going forward. We’ll publish similar highlights here for upcoming episodes. Lots of great content reports, best practice guides. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.

Top of Funnel 48

Top of Funnel Training Work Management Budget Programs 48

Industrial Marketing Today

MAY 11, 2011

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Highlighting completed projects and a few case studies seem to be the norm. Building thought leadership with technical content. There is very little to differentiate one from another.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60