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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

15 B2B case studies show how content marketing drives ROI


70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies. Don’t create content for the sake of creating content.

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Blue Paper?

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Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials


We know customers today are in greater control of the relationship they have with our brands. They aren’t just passively receiving our marketing; they’re actively consuming related content (that we may have played no role in crafting) in social media and other channels. And if they do still belong in our content mix, how can we make them more effective? Draw an authentic world.

The Content Marketing Sweet Spot

Content Marketing for BI

It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. They are the heart of content marketing. From the 2010 Content Marketing Spending Research by Junta42. Each of these content terms mean different things to different marketers. White Papers – Don’t fall for the short attention span, 2-pager.

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Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman


In the last six decades, the company has grown and expanded to include distribution, product modification, custom design, and manufacturing. Our primary objective, from the marketing perspective, is to build trust with our current and future customers. the overall company brand, messaging, and an understanding who are customers are and what they care about. We’d follow-up.

20 Ways to Generate ROI from a Corporate Blog


More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea.

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. It’s ungated and published on YouTube and Twitter.

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8 Genius Ways to Repurpose Content


B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. Michael Brenner, CEO of the Marketing Insider Group , said, “Content marketing represents the gap between what brands produce and what consumers actually want.”. Everybody responds differently to content formats.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

A great way to initiate your content marketing strategy is to “start with answers and end with insights.” A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions.

8 Content Marketing Initiatives To Seriously Consider for 2012

Junta 42

I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. 8 Content Marketing Strategies to Take Now. Tackle One Goal with Content for 2012. The solution to that effort could be solved with a content initiative. Reimagine Your Content 10 to 1. Engage in your content.

When, Why and How to Gate Your Content for Maximum Results


At the time, Shakespeare didn’t believe in gating his content. Scott believes that ungated content gets 20 to 50 times more downloads than gated content. A World Wide Rave gets the word out to thousands or even millions of potential customers. But only if you make your content easy to find and consume. I will continue to gate my content.”. Just kidding.

The 7 Building Blocks of a Solid Content Marketing Plan


Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.

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6 Tools for Turning Content Consumers into Customers

It's All About Revenue

by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. Content Management Systems. Social Monitoring.

5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. Cross-links to key content marketing assets and social media profiles. EMAIL COMMUNICATION. Image Source.

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14 Key Takeaways from the B2B Content Marketing Report


The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. And content marketing ROI remains difficult to measure. Case studies (64%).

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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The Biggest Challenge in Creating and Marketing White Papers

Connect the Docs

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog. White Paper FAQs.

Killer Questions to Ask Before Starting a White Paper Project

Connect the Docs

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project? White Papers.


Helpful Hints for the Clydesdales of B2B Content

B2B Marketing Unplugged

It’s probably hormonal, but I’ve had the urge lately to read white papers, and I’ve come to the conclusion that these things truly are the Clydesdales of Content. Now regular readers of this blog will recall that I’ll pee in a cup for a good piece of content, so imagine how disappointing it is to surrender all kinds of information and then download a horse of an unexpected colour. So to all you breeders of white papers, here is my Helpful Checklist of Clydesdale Characteristics. Content Marketing Institute – Why Your White Paper is Failing .

How to enhance information absorption for your white paper?

Connect the Docs

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" IBM video white paper.

ClickInsights: What is the ideal length of a white paper?

Connect the Docs

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" Get Customers.


ClickInsights: How to choose a white paper syndication partner?

Connect the Docs

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners.


Content Marketing 101

Fearless Competitor

Creating and publishing great content is the key to getting new customers for your business. But how do you go about creating and publishing great content? Fortunately, three of our great guests on Mad Marketing TV interviewed by me, Jeff Ogden of Find New Customers , are content marketing experts. Self Education content marketing

The Best In B2B Technology Content Marketing

B2B Marketing Insider

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested? CASE STUDIES: Salesforce’s Customer Success Stories.

B2B vs. B2C: How Content Marketing Changes by Target Audience


When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Content Marketing Daily CanonicalIntent. Messaging. Channel. Pretty impressive, right?

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The Evolution of Content Marketing Will Include Intelligent Content

Junta 42

I was super proud of myself because I had just finished the entire agenda for Content Marketing World 2014, still seven months out. As I sat back, looking at the organized Post-It® notes that became the final speaker lineup, I started to count the number of content marketing projects and case studies that actually positioned content as an asset for the company.

Five Ways to Create Content that Motivates Prospects to Action


Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision. 3) Develop objection-handling content that reduces friction.

Want to Increase Your White Paper's Influence? Try a Webinar

Savvy B2B Marketing

In my last post of the year, I wrote about ways to repackage content to make it more valuable. So, I was interested when I came across this information in the Eccolo Media 2009 B2B Technology Collateral Survey Report: "We were curious if respondents would find value in white paper content presented in alternate forms -- specifically, in audio form via a podcast, or in a webinar.

Be Inspired: The Best B2B Content Of 2015


Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Hopefully these examples will be an inspiration for your content strategy in 2016. Identifying the top or best content is clearly a subjective task. Quizzes.

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this: In a dream content marketing scenario, the above path would be taken 100 percent of the time. Fortinet.

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How, When and Where Buyers Want Content

Fearless Competitor

B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. As my friend Paul Dunay said “ Companies are in an arms-race around content.&# And Inside the Mind of the B2B Buyer found “Companies look for content at EVERY stage of the buying process.&#. I’m still struck by the number of B2B sellers lacking customer-focused content today.

Where to Get an Education in B2B Content Marketing


I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along. Joe should know, having headed up custom publishing for Penton, which is where I first met him.

The Most Effective B2B Content Types for Each Funnel Stage

Social Media B2B

I just came across a survey from Regalix from earlier this year, and published by eMarketer , that asked B2B marketers to indicate which content types are most effective at each stage of the funnel. I have long maintained that marketers need to envision a content funnel that sits next to the buyer’s funnel and matches each stage with appropriate content. Awareness.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Connect the Docs

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. We have invited White Paper Experts to shed light on the following question: "What is the biggest mistake to avoid when writing a white paper?"


The State of Content Production: Benchmarks and Action Items

It's All About Revenue

by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge. Blogging is a proxy for content production.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media.