How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" " We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" He is also the author of the White Paper Pundit blog. MORE >>

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio. came across an interesting example of video white paper sponsored by IBM. MORE >>

Content Marketing. To make lead scoring work, you’ll need an active content publishing program. You should push content out for people to interact with in order to generate those scores. White papers. Case studies. The Content Calendar. It’s a good idea to plan out your content for the whole year, and we strongly recommend using a content calendar. Do an inventory of every piece of content that you have. Make a plan for creation of must-have content. Step 4. Webinars. Understanding Lead Scoring. MORE >>

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts. Recommended Resources from Experts on Case Studies. Joe Pulizzi's and Newt Barrett's book Get Content. Get Customers. Steve Slaunwhite’s Cracking the Case Study Market. Compelling Cases Blog. Customer quotes. MORE >>

In my last post of the year, I wrote about ways to repackage content to make it more valuable. So, I was interested when I came across this information in the Eccolo Media 2009 B2B Technology Collateral Survey Report: "We were curious if respondents would find value in white paper content presented in alternate forms -- specifically, in audio form via a podcast, or in a webinar. Twenty-four percent said they would find white paper content more influential if presented in a podcast. We got interesting responses. MORE >>