Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience.

Content 103

Content Landing Pages Curation Conference 103

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. SEOmator says 48% of B2B marketers use eBooks in their content marketing efforts. Color Palettes: Color evokes emotion and inspires action.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

EveryoneSocial

APRIL 8, 2020

By now, if you are familiar with our content on EveryoneSocial, you’ll know we are a big proponent of activating employees on behalf of their organizations. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Company Content.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. But first, you may be wondering … What does content curation mean?

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Martech Advisor

JANUARY 27, 2020

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy. Good consumer experience is a highly personalized one. Conversational Marketing.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

ClickZ

NOVEMBER 22, 2019

We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment: 1. Case study. Case studies. You can also get use-case metrics like direct sales numbers, sources of traffic, and more. Case studies. Built-in stats and metrics.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Scoop.it

APRIL 6, 2023

One of the best ways to achieve that is through content marketing. But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. So, how do you stay in touch with your audience as you work on your original content?

Curation 80

Curation Small Business Marketing Top of Funnel Business 80

EveryoneSocial

NOVEMBER 9, 2020

But before I get into some of those tips, I want to share some stats around recruitment marketing. . Jobvite ) 1 in 10 hires in today’s job market came directly from content, engagement, or interaction between a recruiter and candidate on social media. Create better content around the employee experience.

Tips 98

Tips Paid Search Agency Advertising Agencies Word of Mouth 98

Brightedge

MAY 16, 2021

Download the content funnel mapping checklist. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Parse.ly

AUGUST 8, 2019

The back-and-forth of “go talk to the data people” became onerous, and I eventually began pulling the stats myself. There are content strategists, audience teams, and marketers everywhere who struggle with: but don’t you get it?? The argument for “why content?” How does it use content? And I wasn’t alone.

Paid Search Agency 40

Paid Search Agency Content Startups Copywriting 40

KoMarketing Associates

DECEMBER 19, 2013

Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. What is Content?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

Social Media 141

Social Media Activities Media Skype 141

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . Inbound marketing aims at attracting and engaging prospective customers by offering valuable content. Curating content. Content is the answer to every question about adding value. Create content that entices response. How to do that?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Webbiquity

JANUARY 9, 2024

Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. Peers are likely to be more active in promoting your content Reach out to them asking to provide a quote. Example Here’s mine: 25 Actionable Ideas to Smartly Re-Use Your Old Content (+ ChatGPT Prompts for Each Idea!)

Traffic 201

Traffic Peer-to-peer Linkbait Customer Surveys 201

Sana Commerce

DECEMBER 6, 2021

Case study: Reagecon. While social proof used to solely rely on word of mouth and personal relationships, the online format offers more possibility, allowing you collect and share customer reviews, testimonials, and case studies on your web store, reaching far and wide. Discover more B2B e-commerce trends and stats.

B2B 52

B2B Marketing Management Case Studies Paper 52

EveryoneSocial

OCTOBER 17, 2018

Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. This metric tells you that your brand is memorable.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Outgrow

MAY 28, 2021

So, we have curated demand generation examples based on the classic demand generation strategies that companies have followed. . #1 It ranks #1 on Google when you search for lead generation with interactive content. 4 Interactive Content. Interactive content grabs attention. Don’t believe us, believe the stats.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

Sprout Social

NOVEMBER 16, 2016

Keep an Eye on Your Stats. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link.

Twitter 100

Twitter Traffic Ad Building Tips 100

Outgrow

JANUARY 22, 2023

Create Targeted Content One type of content doesn’t fit all! The most effective lead nurturing strategy is to deliver engaging and custom content to the target audiences. So sending them content relevant to their current needs and pain points will add value and eventually lead to better conversion rates.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Outgrow

JANUARY 11, 2021

Have a look at this case study on how Leads.ph Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Must Read: How to boost lead generation through interactive content. Must Read: Best Interactive Lead Generation Techniques.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Salesforce Marketing Cloud

NOVEMBER 20, 2023

” To ensure you lead a successful sales call, we’ve curated expert tips and techniques below, including guidance on how to prepare. Some prefer standard slides while others may enjoy video or interactive content. What you’ll learn: What is a sales call? How do you prepare for a sales call?

Top of Funnel 69

Top of Funnel Work Management Marketing Management Lead Scoring 69

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. Are you just adding to the junk? Travel Businesses.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Vidyard

JULY 27, 2022

Download PDF Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 The Stats on How Teams Use Customer Service Videos 3. Common Use Cases for Video in Your Knowledge Base 3.1.2 The Stats on How Teams Use Customer Service Videos 3. Curating Resources 1.2

Template 73

Template Video Marketing Work Management FAQ 73

Adobe Experience Cloud Blog

MAY 12, 2016

In his session on EPIC Content Marketing , Joe Pulizzi, Founder of Content Marketing Institute, revealed why content marketing is so important for organizations and why you should build an audience on your own channels, not borrow one from another’s. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

SendX

MAY 17, 2021

Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 These behaviors include completing a form, viewing specific content on your website, engagement or lack of engagement with your emails, mentioning you or sharing your content on social media, etc. billion by 2023.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

ClearVoice

JULY 12, 2023

And that’s where content marketing can be your secret weapon. Content marketing in Tech and SaaS is a strategic compass for connecting with your target audience. It’s your foundation for crafting and distributing content designed to captivate and convert. And it’s one of the most essential tools to drive adoption.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Webbiquity

DECEMBER 1, 2015

Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Followers value images, videos, and case studies as the most valued content from brands on social media. Stats and Facts About Social Media Strategy and Tactics.

Social Media 100

Social Media Stats Media Emarketing 100

SalesIntel

FEBRUARY 20, 2023

They have reported these numbers, and I was shocked to see some of the stats here. In many cases, they just don’t have a clue at all. When we started the company with the research layer focusing on the content data, company data, it’s the same research team. Then last, but not the least, we have the research layer.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

They have reported these numbers, and I was shocked to see some of the stats here. In many cases, they just don’t have a clue at all. When we started the company with the research layer focusing on the content data, company data, it’s the same research team. Then last, but not the least, we have the research layer.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

ClearVoice

JULY 12, 2023

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Harnessing the power of financial content marketing can be the difference maker in achieving that. In this guide, we’ll explore the invaluable role that content marketing plays in the financial industry.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Content Standard

FEBRUARY 8, 2022

Help-centered content strategies seek the customer’s input and, in return for those data points, provide meaningful information to the customer in a transparent manner. ” In the same study, Gartner outlines a framework for “Tailored Help” to guide marketers in their personalization strategies. .”

Personalization 138

Personalization Gartner Marketing & Strategy Allocation 138

NetLine

NOVEMBER 30, 2023

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Scoop.it

FEBRUARY 5, 2019

It’s true and there’s even a statistic that around 30% of all content on the web is duplicate. Content repurposing is not something new to marketers, but they constantly look for different ways how to introduce existing content from a fresh perspective. Why Repurpose Content? Content is the modern currency.

Content Marketing 72

Content Marketing Case Studies Case Study Content 72

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. The Content Marketing Gurus. Image Source.

Case Studies 350

Case Studies Content Case Study Statistics 350