Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. With modern digital technology, it is easy to offer either a sample chapter to encourage a sale or a full length digital version of the book to accelerate thought leadership goals. Figure 3: Hinge’s Visible Expert Book.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Exo B2B

APRIL 29, 2021

According to the study report “B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America,” email remains a key marketing channel for most B2B brands, with 81% used in the past 12 months. In the vast majority of cases, it is aimed at a group of rational buyers who manage issues and risks related to the purchase.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Learn how to write an epic case study or check out our case study library to see how it’s done. Offer Samples. Everyone wants to feel seen and heard.

Lead Generation 95

Lead Generation Lead Ranking Generation Lead Scoring 95

nDash

NOVEMBER 3, 2021

Case Studies. Case studies are another extremely popular type of content on nDash. Designed to showcase a real-world success story of your company’s product or service, a well-written case study can be a valuable piece of content for prospects in the middle of the sales funnel. Law & Politics.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Hubspot

AUGUST 21, 2023

Check out our post about the best sales email subject lines if you want to see some of these tips in action. In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

Sprout Social

MARCH 30, 2020

Our guide breaks down 10 actionable headline writing tips that’ll help you score those precious clicks and shares. Reclaim Your Time with These 12 Time Management Tips. Among our headline writing tips, this is easily one of the most important. Many headline writing tips center around the concept of “power words.”

Work Management 139

Work Management Content Marketing Management Case Studies 139

BenchmarkONE

DECEMBER 9, 2021

This includes showing off your creative and strategic abilities on your website with case studies, customer testimonials, and samples of work. Self-promotion will get your business in front of more people, in turn, building credibility and helping establish your agency’s reputation. It Expands Your Business.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

Mailmunch

MAY 20, 2021

Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Lead magnets can also include exciting discounts, webinars, whitepapers, case studies, and more. . For marketers, Facebook has a specific lead ad format, and these are basically promoted forms.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Outgrow

OCTOBER 7, 2021

Read on to find 10+ insider tips on growing your ecommerce business today! . #1 Just figure out the scope of work and send them samples! Study how connected they are to their audience. Through their blog, they subtly promote their products and at the same time strike a conversation with the reader. #7 Hustle, you guys!

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

PathFactory

AUGUST 15, 2022

This is known as the dark social : According to a study by Ogilvy Cannes , “74% of consumers consider word-of-mouth as a key influencer when making purchasing decisions”. Customer Marketing increases your knowledge and understanding of the needs, challenges and use cases of your customer base.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

NuSpark Consulting

MARCH 30, 2016

So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Twitter Hashtag Promoted Tweets.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. But in most cases, I recommend against it. Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

Scoop.it

JANUARY 20, 2022

They are the company’s partners who use word-of-mouth marketing to promote a product or service. Invite influential people in your sphere and provide valuable tips. An IBM study proves that around 70% of consumers are willing to pay 35% more for sustainable brands. Who are brand ambassadors, and why do they matter?

eCommerce 85

eCommerce Branding Brand Identity Word of Mouth 85

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A recent study from Vidyard found that businesses are now creating an average of 18 videos per month (including social video). A videographer? A video editor?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Buffer

APRIL 29, 2019

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Case in point …. What’s more, in our latest State of Social study, live video wasn’t even mentioned. 3 Strategic Use Cases for Live Video in 2019.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

ClearVoice

JULY 14, 2023

a helpful piece of content, an offer to review their product or service, data demonstrating the benefits of your product, a relevant case study , a response to a query, etc.) Communicate start and end dates for special promotions to create a feeling of FOMO (fear of missing out). It explains why the company is referral-worthy.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

EveryoneSocial

SEPTEMBER 10, 2019

Employees have their skin in the game, but a faceless brand name can promote itself devoid of risk. Download the case study. If you need some tips to improve your organization’s current process or are interested in ramping up employee stories, the priorities described below will help you approach this more strategically.

Paid Search Agency 79

Paid Search Agency Companies Storytelling Sample 79

NuSpark Consulting

OCTOBER 27, 2013

Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Cisco is a leader in video marketing for their products; below is a sample content plan for their videos. .

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Convert

JUNE 24, 2022

The case studies you see with 500% uplifts and no information about the test planning and sample size are total BS. Another tip for this is what I call a “naive assessment”. What are the top 3 things people MUST understand before they start optimizing? What is the most annoying optimization myth you wish would go away?

Startups 52

Startups Rules Course Case Studies 52

Hinge Marketing

JANUARY 30, 2017

We’re pleased to announce the release of our 2017 High-Growth Study. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. The report explores why this is the case. At a Glance.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

Hubspot

AUGUST 21, 2023

Cold Call Script Examples How to Create a Cold Call Script The Best Cold Calling Script Ever Cold Calling Script Variation Cold Calling Script Templates Cold Calling Tips Once you have a list of prospects to call, it's time to reach out. Sample Script Hi [prospect's name], this is [your name] from [your company name]. Laugh again.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

ClearVoice

JULY 30, 2019

Case studies. If that’s the case, “off the task” — which is a hard skill to master when you’re doing so many other things. Do you need help with blog creation, management, promotion or editing? You’ll find a CV Portfolio for the freelancer, see samples of their published work and browse through their specialties.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

ClearVoice

JUNE 23, 2020

It might go on the website; it might go into a sales deck, or it might be part of a case study. Even the best case studies and work samples that win a potential client’s admiration can’t win their trust. Therefore, testimonials tend to be a major focus of an agency’s promotional and marketing material.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Convert

JANUARY 16, 2023

Take this post, “ 5 Tips For Embracing Natural Hair ”, for instance. The heading clearly mentions the benefits (tips to embrace natural hair) and why this article is worth reading (because it’s written by super model Cindy Joseph). The tips presented are actionable, educational and inspirational. Abe Breuer , CEO, VIP To Go.

Copywriting 52

Copywriting Curation Branding Brand Identity 52

Convert

APRIL 12, 2021

Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss. Well, what if your test isn’t actually a loser?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

NuSpark Consulting

JANUARY 16, 2013

For each group (which can emulate Google ad groups), I show a sample actual search query, and a modified broad match (denoted by a plus sign) that is the keyword format included in my ad groups. Group Two: Tips. Case studies. Ad/Offer: Discounts, Promotions. . Group One: How to. Looking for. Techniques.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Single Grain

APRIL 22, 2021

Diversify your revenue streams by promoting affiliate products. In this article, I will share my best tips for maximizing your affiliate marketing sales based on my experience with managing our affiliate program together with my colleagues at Supermetrics. 7 Tips to Maximize Your Affiliate Marketing Profits.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

EveryoneSocial

AUGUST 16, 2017

Also, a Nielsen study showed that 84% of people trust recommendations from friends, family, colleagues over other forms of marketing. Why would they want to promote a company that other than a paycheck, provides little to no value to them? Need some more content strategy tips? And these are just a few we found quite important.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Social Media 89

Sprout Social

APRIL 13, 2017

Here are some tips to help you determine how much to pay influencers. You can’t pay student loan bills with free samples. This can be cash compensation, product gifting, promotion of their platforms by your brand, exclusive event access, or myriad other possibilities depending upon the influencers and their goals. Not to worry.

Social Media 98

Social Media Media Advertising Agencies Word of Mouth 98

SmartBug Media

DECEMBER 5, 2019

Promote nothing. Today’s marketers have a full-time job creating content, generating leads, driving traffic, collaborating across channels, and staying in the know when it comes to understanding the ins and outs of their ideal customer—and a case study can display your success. And that, in a nutshell, is what the case study is.

Case Study 94

Case Study Case Studies Studies Planning 94

nDash

FEBRUARY 22, 2019

Here’s what it looks like when you don’t: Your lead writer leaves and you go weeks or months without publishing as you sift through countless resumes and writing samples. Second, it gives the content marketing manager ample time to plan distribution and social promotions. Define and Share Your Strategy.

Content 45

Content Planning Work Management Deliverability 45

Moz

JANUARY 28, 2019

These may be the types of companies that make best-of B2B lists , but today let’s explore another realm in which a physical business you promote is eligible to be marketed both locally and as a B2B. Then follow the set of foundational tips specific to your scenario. A sample B2B outreach email “ La práctica hace al maestro.” - Proverb.

Search Marketing 60

Search Marketing B2B Marketing Work Management Lead Ranking 60

Optinmonster

JANUARY 15, 2024

Sampling your social media followers and learning about their preferences and interests from what they share online. Generate blog post ideas and case studies to attract potential customers. Mention all product use cases to tap into your users’ intent. Grab their attention with great headlines. Since over 4.37

Conversion Rate 98

Conversion Rate Conversion Tips Marketing Analytics Tools 98

Mailmunch

APRIL 6, 2021

eCommerce has reached its tipping point, and nothing is preventing you from unlocking new doors, improving your existing sales funnel & supply chain–and cashing in on the estimated US $5 billion that the global online marketplace is set to be worth by 2021-end. Pro-tip: The 2 most popular themes are ‘Porto’ and ‘Wokiee’.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Content Marketing Institute

FEBRUARY 8, 2018

Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content. How about a cap or case? HANDPICKED RELATED CONTENT: 4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing. Yes, it may need to be smaller, but smart designers consider other factors.

Mobile Advertising 98

Mobile Advertising Advertising Agencies Advertisements Advertising 98