Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. They don’t know how to generate positive coverage. They don’t appreciate the power of earned media.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Act-On

NOVEMBER 15, 2023

As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. But first, they want to test potential solutions, so they schedule product demos. And a by-product of that alignment is information sharing. Iterate and refine.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” The content gives readers insight into your company and your products or services. Product and service information.

Press 130

Press Personalization Brand Identity Branding 130

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. 85% of products fail with companies don’t talk to consumers. Content transcends marketing.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. When you outsource content production, the agency takes on these costs. Image by Marketing Insider Group.

Marketing Agencies 2 268

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 268

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. All your research, great writing, and video production can set the stage. Don’t the words “case study” just conjure up a picture of a yawnfest?

Brand Identity 354

Brand Identity Branding Advertising Agencies Content 354

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. By aligning your product or services with value matrices based on key features and benefits, showcase how you stand out.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Content Creation.

Marketing Automation Services 316

Marketing Automation Services Marketing Budget Paid Search Agency Service 316

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Vision Edge Marketing

NOVEMBER 8, 2018

One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”. As a result they are in a better position to avoid receiving budget cuts or their marching papers.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

Trade Press Services Newsletter

OCTOBER 6, 2022

It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Even if you don’t have the resources to launch your own production, you can still leverage the benefits of podcasting.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

The Point

SEPTEMBER 21, 2017

There are far more effective strategies for staying in touch with prospects who might, at some point in the future, be in a position to buy or have a need that causes them to want to re-engage. Why #leadnurturing success means not asking for the sale via @spearmktg. Click To Tweet. Photo by NeONBRAND on Unsplash.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 224

Madison Logic

JUNE 5, 2024

Offering webinars that align with a product release is one way to add more in-depth insights to your new product. But within an account-based marketing (ABM) strategy, your expansion campaigns don’t necessarily depend on your pricing model and product verticals to classify as a cross-sell or upsell. Courtesy of Madison Logic.

52

52

Biznology

JANUARY 20, 2016

But what is the optimal length of an online business video production ? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. Will they watch for 90 seconds?

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Martech

OCTOBER 13, 2023

He pointed to a GroupM mid-year study that found DOOH growing 26% annually. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. Why we care.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 125

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. Later, along with colleague Al Reis, he popularized the concept with their bestselling book under the title, Positioning – The Battle for Your Mind (1981). Positioning is about influencing choice.

Lead Ranking 183

Lead Ranking Case Studies Work Management Marketing Management 183

BOP Design

NOVEMBER 23, 2022

The fact is that prospects in B2B industries are doing research online for products and services. Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content. We’ve made the case, but it’s not all fluff.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. Use case studies to show how similar companies saved money by implementing your solution.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 118

Merchandising Marketing Analytics Tools Conversion Lead Ranking 118

Hinge Marketing

JUNE 14, 2021

The second use of premium content is as a paid product offering. Research and survey reports are widely used in both content marketing and premium product applications. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides .

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

BOP Design

MARCH 22, 2021

True thought leadership articles and blog posts educate and provide helpful information for professionals in a certain industry or position. These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Insider Group

JANUARY 27, 2020

Who is most likely to buy your products and services? Just have them on hand when you begin content production. February: Find Economical Content Production Tools and Start Posting. February: Find Economical Content Production Tools and Start Posting. May: Publish a Case Study or Two. worry monsters?

Startups 331

Startups Marketing & Strategy Marketing Strategy Content Marketing 331

The Point

APRIL 22, 2020

A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

B2B Marketing Directions

APRIL 7, 2024

The American Psychological Association defines a halo effect as, "a rating bias in which a general evaluation (usually positive) of a person, or an evaluation of a person on a specific dimension, influences judgments of that person on other specific dimensions." I contend this is the wrong approach.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

OCTOBER 26, 2022

One thing to keep in mind during your content creation efforts, particularly in the awareness and consideration stages, is that your content should be about the customer, not your product or service. White papers: A white paper is one of the most in-depth pieces of content you can offer your audience. Not yet anyway.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

SmartBug Media

APRIL 3, 2023

But the question is where to start, especially if your product or service targets multiple buyers. The goal here is to provide useful information and position yourself as an expert in your field. Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Webbiquity

DECEMBER 4, 2018

Determine Product Messaging. To close deals, product language has to be consistent from the top of the funnel down to when a prospect becomes a client. Sellers and marketers have to collaborate to develop this consistency in product messaging. This helps to position your company as an authority and an empathetic consultant.

Sales Management 223

Sales Management Top of Funnel B2B Sales Tactics 223

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. Use case studies to show how similar companies saved money by implementing your solution.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Biznology

FEBRUARY 16, 2018

In fact, a Mediakix study found that Snapchat’s top influencers posted 25 percent more content via Instagram stories than they posted on Snapchat. I want to discuss how the addition of stories to Instagram positions the platform to present what is typically the most important and powerful tool in content marketing: the ability to teach. (I

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156