Zoominfo

JANUARY 21, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). 9 Great Examples of B2B Brand Storytelling. Keep reading. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. We’ve also gotten some uptake from educators, which is great since they are on the front lines in convincing students—and maybe more importantly, parents—that welding can open up big opportunities for them. Are you looking to buck any industry trends about welding?

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. In fact, consuming content from another perspective can help educate, inspire, or sell just as well as content that’s created in your own backyard (metaphorically). Some of the key trends around content in Asia include: The proliferation of apps. If you live in the U.S.,

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities.

Social Media 43

Social Media Linkedin Thought Leadership Media 43

Liveintent

SEPTEMBER 23, 2020

The most dramatic engagement rate increases were in the areas of hobbies & interests (100% increase), news (75% increase), and education (67%). Here are a few ideas to help you build on the increased engagement trend. Educate with content. Include customer profiles or business case studies on your site.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Contently

SEPTEMBER 12, 2019

Media and marketing experts have been anointing video as the trend of the year for over a decade. Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Video case study. How video content can help drive leads.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Thomson set out to study what makes things break big.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Tiecas

AUGUST 1, 2023

Another challenge is staying up to date with the latest technologies and trends. By providing content that educates and informs on these topics, you can position yourself as a trusted source of industry knowledge. Earn their trust with relevant educational content that is technically accurate and up-to-date. Let’s talk.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. These videos focus on educating, informing, and guiding the audience throughout their decision-making process.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Exo B2B

JUNE 26, 2023

According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Let me start by quoting a Gartner study on the power of content in the customer journey. Companies can use blogs to educate their target audience.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

SmartBug Media

JULY 28, 2023

Leverage data analytics and customer segmentation to identify patterns and trends that can guide your lead identification process. Then, incorporate these insights into your sales messages by using persuasive language, storytelling, and relatable examples.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Zoominfo

DECEMBER 19, 2018

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” What more needs to be said? 7. Carla Johnson. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Salesforce Marketing Cloud

JUNE 28, 2023

Customers may be showing up more informed, but that doesn’t mean using the pitch to educate them is no longer useful. A recent study shows that top-performing sales teams are 1.6 Again, this is a good case for data. An effective sales pitch should be a two-way street that adds value for both parties.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

B2B PR Sense

JANUARY 5, 2018

And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media. The Top 8 PR Trends That Will Empower Your Business. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. Product launch.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

FEBRUARY 16, 2020

Betters your marketing skills : The field of marketing is changing every day, so setting aside time to study the latest updates and trends will help to modernize your overall marketing game. The class you choose should be an area of study you want to display proudly. How to choose a digital marketing course. Individual courses.

Course 101

Course Training Work Management Planning 101

Zoominfo

OCTOBER 5, 2021

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

nDash

MARCH 16, 2022

I also write more in-depth pieces on trending legal topics or recent court decisions. Before attending law school, I had a career in higher education administration. Whether you need blog articles, case studies, or thought leadership content, I can help you boost engagement and drive sales. I have a B.A. Shanthy Milne.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing AI 88

Marketing AI Advertising Agencies Planning Broadcasting 88

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. According to a report by NiemanLab.org, 57 million Americans, or 21% of the U.S.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Market Research: Gain insights into market trends and emerging needs within your target industries. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” For JLL, that means sharing trends, insights, and analysis,” Glenn explains. “So HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Trust Marketing 63

Trust Marketing Content Marketing Work Management Paid Search Agency 63

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success ? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. storytelling Click To Tweet. Or, is it failing to differentiate ?

Work Management 103

Work Management Storytelling Business Differentiation 103

RebelMouse

AUGUST 2, 2023

At the same time, AI for SEO helps businesses apply the best keywords, increase their online visibility, and adapt their content strategies to current market trends and data predictions. Their latest Helpful Content update prioritizes pages with practical, engaging, and educational content.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Hinge Marketing

AUGUST 14, 2019

That’s a lot of growth, and the experts expect these trends to continue. From the author of the best-selling book of the same name, this podcast covers not only corporate storytelling and messaging, but many other critical marketing topics. They cover relevant news, strategies and case studies — in a light and entertaining style.

Work Management 104

Work Management Marketing Management Service Planning 104

Scoop.it

MARCH 26, 2019

Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. These materials help the sales team educate prospects and sell more effectively. Case studies. Case Studies and Testimonials. Informative blog posts. Sales scripts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. Building a StoryBrand.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Content Standard

NOVEMBER 27, 2018

A variety of searches took me to well-optimized but not-particularly-helpful-in-an-emergency content: trends pieces, round-ups, celeb’s favorite products. The Case for How-To Video Content. One study found that 68 percent of customers would rather watch a help video than call customer service.

Video Marketing 88

Video Marketing Brand Identity Branding Storytelling 88

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. Why is it trending? Storytelling. Why is it trending? Why is it trending?

Social Media 255

Social Media Marketing AI Trends Peer-to-peer 255

Content Marketing Institute

NOVEMBER 12, 2018

In some cases, you may be surprised that you and the training team use the same subject matter experts from the business units or product marketing teams to create similar content. The first agenda item is storytelling. Case studies. White papers, industry trends, and survey reports conducted by marketing.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Content Marketing 95

BOP Design

JUNE 22, 2023

Core components in B2B web design are product or service explanations, clear messaging and branding, easy-to-use navigation, excellent storytelling, and inviting calls-to-action. Also, the product walk-through is nice feature to educate visitors on the features and benefits of the solutions.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Valasys

JANUARY 17, 2020

B2B marketers should focus on creating pieces of content to educate their audience groups. Audio storytelling is an effective way of content marketing & is proliferating among the audience groups as a popular medium to hear from their favorite brands & niche-personalities. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64