ClearVoice

JANUARY 17, 2019

Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Higher education institutions tap their alumni to make connections with each other, generating content to draw more alumni into donating to their alma mater.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Convince & Convert

APRIL 12, 2024

Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Data Storytelling is Key How do you use data to educate, tell a story, and make an impact? what is the impact for the brand if we jump in on said trend?)

Social Media 135

Social Media ROI Media Cross-Selling 135

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling. Focus on the core message or CTA you want to convey.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. Versatility and Storytelling Video marketing is incredibly versatile.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Contently

SEPTEMBER 21, 2021

Consumers crave educational courses. I’ve been relentlessly bullish on educational courses as the future of content marketing. If you want to take advantage of this trend, Jordan wrote a must-read about how to do just that in his LinkedIn newsletter this week. Social impact storytelling drives purchase consideration.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

sagefrog

NOVEMBER 8, 2023

To keep a firm footing in this competitive and unpredictable industry and to continue to stay top-of-mind to clinical influencers and executive decision-makers, healthcare marketers need to look at recent trends to understand what’s working now and what can work for your brand in the future.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

Content Marketing Institute

AUGUST 2, 2018

So we created a bot that was much more of an interactive tool to help guests get interested in the food and educate them more about the food.”. Build a bot to educate guests about the opportunities, says @PRTini. But at the end of the day, content marketing is storytelling ,” Heather says. “We Forget #socialmedia posts.

Storytelling 98

Storytelling Brand Identity Branding Paid Search Agency 98

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Leverage Surveys. Offer Testimonials. Salt or no salt?

Education 120

Education Tactics B2B Marketing Practices 120

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. This is a trend legal companies shouldn’t miss. Storytelling content based on data Storytelling and data are a great mix. The modern audience reacts differently to legal content.

Rules 91

Rules Storytelling Content Distribution 91

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Storytelling. The brand journalism trend has given way to a more nuanced marching order of content departments—tell good stories.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. Keyword rankings give a strong signal around user intent, market trends, and competitor strategies.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Tomorrow People

NOVEMBER 16, 2018

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. Lead nurturing has been around for a while, and yet it's still an effective way for us to educate and reach our personas. Storytelling is crucial to content marketing.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Convince & Convert

JUNE 19, 2014

Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.

Trends 149

Trends Google Storytelling Curation 149

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. The program wasn’t selling.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Explainer Videos Remember, explainer videos are a great way to educate your audience.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. As with any new trend or platform, HubSpot Senior Content Strategist Amanda Zantal-Wiener says you should always consider your audience first. "It Short-Form Video Trends to Look Out For.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Education is key, and delivering facts is important, but, ultimately, it’s changing the way people think and feel that will put the dollars in your brand’s bank and increase awareness, adoption, and advocacy for your brand. Who is my audience?

Storytelling 90

Storytelling Social Media Media eCommerce 90

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Marketing Insider Group

DECEMBER 17, 2019

It’s not just consumers who are interested in trending news and events. Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. Master the Art of “Trendjacking”.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Staying up-to-date: Being successful in the marketing field requires staying up-to-date on the latest marketing trends and developments. Is your business ready to have its most productive year yet? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Content Standard

APRIL 23, 2024

Shapes the narrative around the value of marketing: Be an articulate storyteller. The CMO, positioned at the forefront of customer engagement, is ideally placed to identify trends, and translate them into innovative, actionable strategies.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. We’ve also gotten some uptake from educators, which is great since they are on the front lines in convincing students—and maybe more importantly, parents—that welding can open up big opportunities for them. Are you looking to buck any industry trends about welding?

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Marketing Insider Group

SEPTEMBER 29, 2020

By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. Santander has hit just the right balance between financial education and staying human with its Prosper and Thrive blog. Breakthroughs by Pfizer. Duplo Play Ideas.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Marketing Insider Group

SEPTEMBER 28, 2020

The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Industry (trends and stories of how real companies are using cloud technology). Storytelling is one of the cornerstones of successful content marketing. American Express Business Class.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values.

Social Networks 181

Social Networks Business Work Management Social Media 181

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

SWZD

SEPTEMBER 17, 2019

Today’s latest trends and tactics identified across more than 200 B2B brands validate how ABM could be mapped out to reach target accounts across a variety of channels, resulting in a cohesive customer experience and an increase of marketing-generated revenue. .

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Bluetext

MARCH 26, 2021

You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Sit back, enjoy a warm cup of coffee, and keep reading to learn more about the importance of brand storytelling through some of our favorite examples in cybersecurity.

Storytelling 26

Storytelling Brand Identity Branding Paid Search Agency 26

Vidyard

JANUARY 19, 2017

The software company creates assessment software for educators and students. But ExamSoft is dedicated to creating a better experience for educators and for their students. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. These videos focus on educating, informing, and guiding the audience throughout their decision-making process.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Zoominfo

JANUARY 21, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164