Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . Once you determine your companies’ unique factors and the general trends of the industry, adjust your goals accordingly. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Hinge Marketing

OCTOBER 26, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain, Fourth Edition: Technology & Software Edition. Case studies are only part of the equation. About the Research. How do you do that?

Software 109

Software Buy Trends Case Studies 109

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Marketing Insider Group

SEPTEMBER 28, 2020

The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Industry (trends and stories of how real companies are using cloud technology). Content such as “New Study Finds More Than Half of U.S. American Express Business Class. DivvyHQ Blog.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. I hope we see more companies embracing the three use cases outlined in my recent article : Events. Learning and education. Bonus trend for 2023: Peace, joy and love.

Trends 112

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 112

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Optinmonster

MARCH 4, 2021

WooCommerce Product Education Upgrades. “Dark Mode” is a growing trend for major companies, including Google. Now that we’ve seen the new templates, let’s look at our next product update: WooCommerce product education. 2) WooCommerce Product Education. These updates include: New Holiday Templates.

Template 59

Template Education Conversion Rules 59

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

This can be attributed to a few reasons, but as trends shift and digital capabilities advance, these companies are realizing the benefits of shifting ad spend toward digital advertisements, and more specifically, programmatic advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Martech

FEBRUARY 22, 2024

Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation. Smaller niches also often drive innovation and set emerging trends within their industries.

Advertising Agencies 103

Advertising Agencies Advertisements Advertising Tactics 103

Tomorrow People

NOVEMBER 16, 2018

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. Lead nurturing has been around for a while, and yet it's still an effective way for us to educate and reach our personas. We expect to continue to utilize short and simple case studies.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Hubspot

APRIL 12, 2021

Viewers really want content that not only educates them but also engages them. Jump to this section to learn how to research YouTube trends. A 2019 Pixability study found that branded videos over 10 minutes long had higher engagement than shorter videos. How To Research YouTube Trends.

Youtube 99

Youtube Trends Tips Keywords 99

BOP Design

MARCH 22, 2021

You can’t rely on in-person meetings as the only touchpoint for educating your audience. True thought leadership articles and blog posts educate and provide helpful information for professionals in a certain industry or position. Takeaway: Blogging is great for educating prospects and for Search Engine Optimization (SEO).

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Webbiquity

APRIL 18, 2024

Automation allows for a series of touchpoints, from educational emails to targeted offers. For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? This strategy will compare two versions of the same webpage, landing page, or ad, but with one variable (in this case, different CTAs) to objectively measure their effectiveness.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. Mismatched Content Type Priorities. .” as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Crimson Marketing

APRIL 15, 2015

It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. case studies – 73%. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. webinars – 67%.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Marketing Insider Group

AUGUST 7, 2023

Continuous Learning: Following these blogs ensures you stay updated with the latest digital marketing trends , tools, and strategies, helping you stay competitive in the market. I’ve seen trends come and go, and I’ve seen how they can make or break a strategy. And that’s why I love case studies and success stories.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. To support the first study, HBR looked further into a new data set. HBR Provides Explanations for the Trend. The same study reported that 67% of those buyers are more likely to purchase from a company that educates them. What the Data Says.

CMO 316

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 316

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Testimonials and case studies.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Marketing Insider Group

SEPTEMBER 29, 2020

By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. Santander has hit just the right balance between financial education and staying human with its Prosper and Thrive blog. Breakthroughs by Pfizer. Duplo Play Ideas.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Convince & Convert

JUNE 19, 2014

Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.

Trends 149

Trends Google Storytelling Curation 149

BOP Design

NOVEMBER 23, 2022

Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content. If a prospect arrives on your website and it looks so “2000 and late,” they’ll assume your company is either out of business or isn’t keeping up with the latest trends.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Heinz Marketing

MAY 22, 2023

These videos focus on educating, informing, and guiding the audience throughout their decision-making process. The content revolves around solving business problems, demonstrating expertise, sharing industry trends, and offering actionable advice.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The objective is to position yourself as an education station for all audiences. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

BOP Design

APRIL 26, 2022

How can you engage your target audience and educate them about your products or services? The online event is where experts from across the B2B landscape discuss topics like brand management, privacy, and upcoming trends. It also demonstrates specific use cases and the benefits to businesses. LinkedIn Marketing Solutions.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Sprout Social

OCTOBER 11, 2022

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Share educational resources that will inform, engage and spark conversation. Share-worthy educational resources include in-house and third-party: Blog posts. Case studies.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Essentially, they showcase the expertise of your team, educate the end-user, and build up your firm’s credibility in your industry. Case Studies or Use Cases. Downloadable Guides.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114