Biznology

DECEMBER 31, 2018

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. So, what’s driving this shift? So, why is niche focus so valuable?

Enterprise Management 229

Enterprise Management B2B B2B Thought Leadership SMB 229

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Marketing Insider Group

DECEMBER 8, 2021

This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. In this case, there is value from B2B influence, which could have an everlasting benefit. Enabling employees to be brand storytellers. Influencers, customers and employees are all people, in case you’re unsure.

Enterprise Management 307

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 307

Contently

JULY 16, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. For others, though, it was just another trending topic to jump on. .” The surge in new content proved to be an interesting case study for healthcare publishers.

Brand Identity 209

Brand Identity Branding Case Studies Domain 209

Convince & Convert

JUNE 19, 2014

Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.

Trends 151

Trends Google Storytelling Curation 151

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. The focus on content development will also be evident in the “Visual Storytelling With PowerPoint” workshop on Monday, led by Oracle’s Gee.

Case Study 54

Case Study Case Studies Studies Work Management 54

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing.

Ad Building 247

Ad Building Brand Identity Branding Tips 247

Marketing Insider Group

SEPTEMBER 28, 2020

The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Industry (trends and stories of how real companies are using cloud technology). Content such as “New Study Finds More Than Half of U.S. American Express Business Class. DivvyHQ Blog.

Thought Leadership 312

Thought Leadership Enterprise Management Work Management Marketing Management 312

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Ad Agencies Allocation 102

Marketing Insider Group

JANUARY 24, 2023

This is not another prediction piece boasting the top content marketing trends to look out for this year. In this case, there is value from using B2B influencers, which could have an everlasting benefit. Enabling Employees to be Brand Storytellers People trust people. Don’t worry. This post is about bringing back the basics.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Tomorrow People

NOVEMBER 16, 2018

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. Storytelling is crucial to content marketing. Data can help identify target audiences and their trending topics, and the influencers most relevant to those groups.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Marketing Insider Group

SEPTEMBER 12, 2023

The Power of Human-Generated Content The art of storytelling is inherently human. AI does a good job analyzing this data, identifying trends , and predicting user behaviors. When we read content, we look for a connection, a shared experience, or a fresh perspective. Consider the large amounts of data we encounter on a daily basis.

Marketing AI 269

Marketing AI Distribution Content Marketing Content 269

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Walker Sands

SEPTEMBER 16, 2022

To make a splash across media types, including venture capital, tech, local and energy outlets, the Walker Sands team created a PR strategy that leveraged brand storytelling and strategic outreach to ensure timely and impactful coverage. Read the full case study here.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Marketing Insider Group

SEPTEMBER 29, 2020

By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget.

Paid Search Agency 361

Paid Search Agency Work Management Marketing Management Examples 361

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. This case validates that when chosen strategically, influencers can enhance online visibility and drive direct bookings, ultimately augmenting revenue by bypassing OTAs’ commissions.

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91

Zoominfo

JANUARY 21, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). 9 Great Examples of B2B Brand Storytelling. Keep reading. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. A magazine like ARC would probably not accomplish that, but e-books, white papers, technical articles, and case studies might. Are you looking to buck any industry trends about welding? Johnson: You have Jessi Combs on the cover of your first issue.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed. Some of the key trends around content in Asia include: The proliferation of apps. Storytelling has long played a role in African culture and history.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The content revolves around solving business problems, demonstrating expertise, sharing industry trends, and offering actionable advice.

B2B Marketing 107

B2B Marketing Video Marketing B2B Thought Leadership B2B 107

ClearVoice

SEPTEMBER 22, 2023

Share interviews with experts, case studies, real-life experiences, extensive blog posts , and other content to provide trustworthy resources while establishing a supportive community on mental health. Look for outdated statistics, tips, or trends and replace them with up-to-date information.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. However, I have always loved storytelling and found myself drawn to the customer-facing side of the business.

B2B Thought Leadership 61

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 61

Contently

MAY 13, 2019

If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals. In our case, we’ve realized our sales enablement needs fall into a few buckets: Content and case studies that speak to key buyer concerns. Ten deals, easy.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. And when customers talk, they recruit new customers…for free.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. The analyst calls the sales director to ask what they might be doing differently to drive this trend, and the sales director simply replies that they haven’t really changed their formula in a way that would affect those numbers.

Storytelling 47

Storytelling Analytics Enterprise Management Work Management 47

Liveintent

SEPTEMBER 23, 2020

Here are a few ideas to help you build on the increased engagement trend. Use storytelling techniques such as cliffhanger posts, and write in an active voice to grab the reader’s attention. Include customer profiles or business case studies on your site. Educate with content.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Parse.ly

DECEMBER 15, 2022

Read the HelloFresh case study. Read the Bloomberg case study. Storytelling in content is one of the biggest challenges for marketers. Read the Teach For America case study. Read the Gannett case study. Read the WeddingWire case study. Martech Trends 2022 Report.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Convince & Convert

SEPTEMBER 29, 2010

So, I was pretty excited when I hooked up the Adventure Travel Trade Association , and RESMARK Systems to put together the largest study on global use of social media by adventure travel companies. The Travel, Tweets, & Trends Report. The free executive summary is available here or here.

Social Media 114

Social Media Trends Media Case Studies 114

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Refresh, Renew, Remix. The session starts at 2:15 p.m.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73